Advertising: methods and media
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
San Francisco
Wadsworth
1961
|
Schlagworte: | |
Beschreibung: | XV, 460 S. Ill., graph. Darst., Kt. |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV013399568 | ||
003 | DE-604 | ||
005 | 20001103 | ||
007 | t | ||
008 | 001024s1961 abd| |||| 00||| eng d | ||
035 | |a (OCoLC)1802504 | ||
035 | |a (DE-599)BVBBV013399568 | ||
040 | |a DE-604 |b ger |e rakwb | ||
041 | 0 | |a eng | |
049 | |a DE-945 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1 | |
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
100 | 1 | |a Gaw, Walter A. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Advertising |b methods and media |c Walter A. Gaw |
264 | 1 | |a San Francisco |b Wadsworth |c 1961 | |
300 | |a XV, 460 S. |b Ill., graph. Darst., Kt. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Advertising | |
999 | |a oai:aleph.bib-bvb.de:BVB01-009142335 |
Datensatz im Suchindex
_version_ | 1804128183706976256 |
---|---|
any_adam_object | |
author | Gaw, Walter A. |
author_facet | Gaw, Walter A. |
author_role | aut |
author_sort | Gaw, Walter A. |
author_variant | w a g wa wag |
building | Verbundindex |
bvnumber | BV013399568 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)1802504 (DE-599)BVBBV013399568 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00784nam a2200289 c 4500</leader><controlfield tag="001">BV013399568</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20001103 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">001024s1961 abd| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1802504</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013399568</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Gaw, Walter A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising</subfield><subfield code="b">methods and media</subfield><subfield code="c">Walter A. Gaw</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Francisco</subfield><subfield code="b">Wadsworth</subfield><subfield code="c">1961</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 460 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009142335</subfield></datafield></record></collection> |
id | DE-604.BV013399568 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:45:12Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009142335 |
oclc_num | 1802504 |
open_access_boolean | |
owner | DE-945 |
owner_facet | DE-945 |
physical | XV, 460 S. Ill., graph. Darst., Kt. |
publishDate | 1961 |
publishDateSearch | 1961 |
publishDateSort | 1961 |
publisher | Wadsworth |
record_format | marc |
spelling | Gaw, Walter A. Verfasser aut Advertising methods and media Walter A. Gaw San Francisco Wadsworth 1961 XV, 460 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Advertising |
spellingShingle | Gaw, Walter A. Advertising methods and media Advertising |
title | Advertising methods and media |
title_auth | Advertising methods and media |
title_exact_search | Advertising methods and media |
title_full | Advertising methods and media Walter A. Gaw |
title_fullStr | Advertising methods and media Walter A. Gaw |
title_full_unstemmed | Advertising methods and media Walter A. Gaw |
title_short | Advertising |
title_sort | advertising methods and media |
title_sub | methods and media |
topic | Advertising |
topic_facet | Advertising |
work_keys_str_mv | AT gawwaltera advertisingmethodsandmedia |