Web rules: how the Internet is changing the way consumers make choices
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
Dearborn Financial Publ.
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 303 S. |
| ISBN: | 079313613X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Acknowledgments ix
PART ONE Introduction: The Powerful Consumer I
1. Past Is Prologue: The Customer Is Right, Again 7
2. Real Time Media: Then and Now 21
3. Gadgets: The Future and Getting There 37
4. Interactivity: Taking Control 57
5. Powershopping: Service, Please! 73
6. Finance: In Your Interest 85
7. Powerful Medicine: Cyberdocs On Call 97
8. That s Entertainment: Unlimited Choice 109
9. Journalism Verite: The Global Newsroom 121
WVRT TWO Introduction: Planning the Future 131
Ann Winblad: Hummer Winblad Venture Partners 133
Trip Hawkins: 3DO Company 147
Jerry Yang: Yahoo! 167
Rebecca Eisenberg: Ecastinc.com 187
Andy Grove: Intel Corporation 201
Mike Bloomberg: Bloomberg LP 215
Jerry Brown: Mayor of Oakland, California 231
Paul Erdman: Author and Economist 243
Barry Diller: USA Networks, Inc. 259
Paul Saffo: Institute for die Future 267
Y/eb Rules: Conclusions and Challenges 285
Index 295
vii
|
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| indexdate | 2024-07-09T18:45:11Z |
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| isbn | 079313613X |
| language | English |
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| title | Web rules how the Internet is changing the way consumers make choices |
| title_auth | Web rules how the Internet is changing the way consumers make choices |
| title_exact_search | Web rules how the Internet is changing the way consumers make choices |
| title_full | Web rules how the Internet is changing the way consumers make choices Tom Murphy |
| title_fullStr | Web rules how the Internet is changing the way consumers make choices Tom Murphy |
| title_full_unstemmed | Web rules how the Internet is changing the way consumers make choices Tom Murphy |
| title_short | Web rules |
| title_sort | web rules how the internet is changing the way consumers make choices |
| title_sub | how the Internet is changing the way consumers make choices |
| topic | Consumentengedrag gtt Consumidor larpcal E-commerce gtt Informatiemaatschappij gtt Internet (impactos sociais) larpcal Marketing on-line larpcal World wide web larpcal Consumers Internet marketing Internet (DE-588)4308416-3 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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