Marketing communications classics: an international collection of classic and contemporary papers
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
Thomson Learning Business Press
2000
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | XX, 524 S. graph. Darst. |
| ISBN: | 1861525079 |
Internformat
MARC
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| 100 | 1 | |a FitzGerald, Maureen |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing communications classics |b an international collection of classic and contemporary papers |c Maureen FitzGerald and David Arnott |
| 250 | |a 1. ed. | ||
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| 650 | 7 | |a Communicatie |2 gtt | |
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| 650 | 4 | |a Kommunikation | |
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Datensatz im Suchindex
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| author | FitzGerald, Maureen Arnott, David |
| author_facet | FitzGerald, Maureen Arnott, David |
| author_role | aut aut |
| author_sort | FitzGerald, Maureen |
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| building | Verbundindex |
| bvnumber | BV013397720 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)42937232 (DE-599)BVBBV013397720 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:45:09Z |
| institution | BVB |
| isbn | 1861525079 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009140686 |
| oclc_num | 42937232 |
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| physical | XX, 524 S. graph. Darst. |
| publishDate | 2000 |
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| spelling | FitzGerald, Maureen Verfasser aut Marketing communications classics an international collection of classic and contemporary papers Maureen FitzGerald and David Arnott 1. ed. London u.a. Thomson Learning Business Press 2000 XX, 524 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Arnott, David Verfasser aut |
| spellingShingle | FitzGerald, Maureen Arnott, David Marketing communications classics an international collection of classic and contemporary papers Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4143413-4 |
| title | Marketing communications classics an international collection of classic and contemporary papers |
| title_auth | Marketing communications classics an international collection of classic and contemporary papers |
| title_exact_search | Marketing communications classics an international collection of classic and contemporary papers |
| title_full | Marketing communications classics an international collection of classic and contemporary papers Maureen FitzGerald and David Arnott |
| title_fullStr | Marketing communications classics an international collection of classic and contemporary papers Maureen FitzGerald and David Arnott |
| title_full_unstemmed | Marketing communications classics an international collection of classic and contemporary papers Maureen FitzGerald and David Arnott |
| title_short | Marketing communications classics |
| title_sort | marketing communications classics an international collection of classic and contemporary papers |
| title_sub | an international collection of classic and contemporary papers |
| topic | Communicatie gtt Marketing gtt Kommunikation Communication in marketing Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communicatie Marketing Kommunikation Communication in marketing Aufsatzsammlung |
| work_keys_str_mv | AT fitzgeraldmaureen marketingcommunicationsclassicsaninternationalcollectionofclassicandcontemporarypapers AT arnottdavid marketingcommunicationsclassicsaninternationalcollectionofclassicandcontemporarypapers |