Cases in promotional strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin [u.a.]
|
Internformat
MARC
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| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Cases in promotional strategy |c James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| 264 | 1 | |a Homewood, Ill. |b Irwin [u.a.] | |
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| 700 | 1 | |a Talarzyk, W. W. |e Verfasser |4 aut | |
| 700 | 1 | |a Larson, Carl M. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-012684460 | ||
Datensatz im Suchindex
| _version_ | 1804132604685844480 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe w w t ww wwt c m l cm cml |
| building | Verbundindex |
| bvnumber | BV013391565 |
| classification_rvk | QP 690 |
| ctrlnum | (DE-599)BVBBV013391565 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:55:28Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012684460 |
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| publisher | Irwin [u.a.] |
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| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson Homewood, Ill. Irwin [u.a.] txt rdacontent n rdamedia nc rdacarrier Talarzyk, W. W. Verfasser aut Larson, Carl M. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Talarzyk, W. W. Larson, Carl M. Cases in promotional strategy |
| title | Cases in promotional strategy |
| title_auth | Cases in promotional strategy |
| title_exact_search | Cases in promotional strategy |
| title_full | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_fullStr | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_full_unstemmed | Cases in promotional strategy James F. Engel ; W. Wayne Talarzyk ; Carl M. Larson |
| title_short | Cases in promotional strategy |
| title_sort | cases in promotional strategy |
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