Kunstsponsoring: "das Volkswagen-Kultur-Engagement" - eine Fallstudie
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Münster [u.a.]
LIT
2000
|
| Schriftenreihe: | Hagener Studien zum Kulturmanagement
3 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 69 S. |
| ISBN: | 3825851591 |
Internformat
MARC
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| 650 | 4 | |a Art patronage |z Germany | |
| 650 | 4 | |a Arts |z Germany |x Finance | |
| 650 | 4 | |a Corporate sponsorship |z Germany | |
| 650 | 4 | |a Volkswagenwerk |x Art patronage | |
| 650 | 0 | 7 | |a Kultursponsoring |0 (DE-588)4207429-0 |2 gnd |9 rswk-swf |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009132540 | |
Datensatz im Suchindex
| _version_ | 1807322876888481792 |
|---|---|
| adam_text |
INHALT
VORWORT
7
1
EINLEITUNG
9
2
KULTURFOERDERUNG
UND
IHRE
FINANZIERUNG
11
3
KUNSTSPONSORING
13
3.1
AUSGABENVOLUMEN
VON
UNTERNEHMERISCHEM
KULTURENGAGEMENT
13
3.2
UNTERNEHMERISCHES
KULTURENGAGEMENT
IN
DEN
SPAETEN
NEUNZIGERN
14
3.3
DEFMITORISCHE
EINGRENZUNG
DES
BEGRIFFS
YY(KUNST-)SPONSORING
"
17
3.4
MOTIVE
FUER
UNTERNEHMERISCHES
KUNSTSPONSORING
21
3.5
INTEGRATION
DES
(KUNST-)SPONSORINGS
IN
DIE
CORPORATE
COMMUNICATION
23
3.6
GEFAHRENPOTENTIAL
BEIM
KUNSTSPONSORING
24
EXKURS
1
:DAS
KUNSTFREIHEITSGESETZ
UND
DIE
WAHRUNG
DER
AUTONOMIE
DER
KUNST
26
EXKURS
2:ROLLENVERHAELTNIS
VON
STAAT
UND
WIRTSCHAFT
BEI
DER
KULTURFORDERUNG
30
4.
FALLSTUDIE:
DAS
YYVOLKSWAGEN
-
KULTUR
ENGAGEMENT
"
33
4.1
DIE
VOLKSWAGEN
AG
UND
DIE
REGION
WOLFSBURG
33
4.2
DAS KULTUR-ENGAGEMENT
35
4.2.1
GESAMTENGAGEMENT
35
4.2.2
MOTIVE,
ZIELSETZUNG
UND
KOMMUNIKATIONSSTRATEGIEN
36
4.3
DIE
YYVOLKSWAGEN
SOUND
FOUNDATION
"
40
4.4
ENGAGEMENT
IM
BEREICH
DER
BILDENDEN
KUNST
42
4.4.1
DIE FOERDERUNG
DER
DOCUMENTA
X
IN
KASSEL
43
4.4.2
DIE VOLKSWAGEN
AG
UND
DAS
MUSEUM
WOLFSBURG
46
4.4.2.1
DIE
KUNSTSTIFTUNG
VOLKSWAGEN
46
4.4.2.2
DAS
KUNSTMUSEUM
WOLFSBURG
47
4.4.2.3
DIE
AUSSTELLUNG
YYANDY
WARHOL
-
A
FACTORY"
50
4.5
RESUEMEE
ZUM
YYVOLKSWAGEN-KULTUR-ENGAGEMENT
"
57
5
ABSCHLIESSENDE
BETRACHTUNG
59
LITERATURLISTE
61 |
| any_adam_object | 1 |
| author | Zum Kley, Ruth 1969- |
| author_GND | (DE-588)124422934 |
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| author_role | aut |
| author_sort | Zum Kley, Ruth 1969- |
| author_variant | k r z kr krz |
| building | Verbundindex |
| bvnumber | BV013387548 |
| callnumber-first | N - Fine Arts |
| callnumber-label | N5208 |
| callnumber-raw | N5208.G3 |
| callnumber-search | N5208.G3 |
| callnumber-sort | N 45208 G3 |
| callnumber-subject | N - Visual Arts |
| classification_rvk | LH 60050 QP 637 |
| ctrlnum | (OCoLC)52091288 (DE-599)BVBBV013387548 |
| dewey-full | 306.47 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.47 |
| dewey-search | 306.47 |
| dewey-sort | 3306.47 |
| dewey-tens | 300 - Social sciences |
| discipline | Kunstgeschichte Soziologie Wirtschaftswissenschaften |
| format | Book |
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| geographic | Germany - Cultural policy - History - 20th century Deutschland |
| geographic_facet | Germany - Cultural policy - History - 20th century Deutschland |
| id | DE-604.BV013387548 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-14T01:03:28Z |
| institution | BVB |
| isbn | 3825851591 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009132540 |
| oclc_num | 52091288 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-12 DE-739 DE-83 |
| owner_facet | DE-355 DE-BY-UBR DE-12 DE-739 DE-83 |
| physical | 69 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | LIT |
| record_format | marc |
| series | Hagener Studien zum Kulturmanagement |
| series2 | Hagener Studien zum Kulturmanagement |
| spelling | Zum Kley, Ruth 1969- Verfasser (DE-588)124422934 aut Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie Ruth Emundts Münster [u.a.] LIT 2000 69 S. txt rdacontent n rdamedia nc rdacarrier Hagener Studien zum Kulturmanagement 3 Volkswagen AG (DE-588)2111478-X gnd rswk-swf Art patronage Germany Arts Germany Finance Corporate sponsorship Germany Volkswagenwerk Art patronage Kultursponsoring (DE-588)4207429-0 gnd rswk-swf Germany - Cultural policy - History - 20th century Deutschland Kultursponsoring (DE-588)4207429-0 s DE-604 Volkswagen AG (DE-588)2111478-X b Hagener Studien zum Kulturmanagement 3 (DE-604)BV012908715 3 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009132540&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Zum Kley, Ruth 1969- Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie Hagener Studien zum Kulturmanagement Volkswagen AG (DE-588)2111478-X gnd Art patronage Germany Arts Germany Finance Corporate sponsorship Germany Volkswagenwerk Art patronage Kultursponsoring (DE-588)4207429-0 gnd |
| subject_GND | (DE-588)2111478-X (DE-588)4207429-0 |
| title | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie |
| title_auth | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie |
| title_exact_search | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie |
| title_full | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie Ruth Emundts |
| title_fullStr | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie Ruth Emundts |
| title_full_unstemmed | Kunstsponsoring "das Volkswagen-Kultur-Engagement" - eine Fallstudie Ruth Emundts |
| title_short | Kunstsponsoring |
| title_sort | kunstsponsoring das volkswagen kultur engagement eine fallstudie |
| title_sub | "das Volkswagen-Kultur-Engagement" - eine Fallstudie |
| topic | Volkswagen AG (DE-588)2111478-X gnd Art patronage Germany Arts Germany Finance Corporate sponsorship Germany Volkswagenwerk Art patronage Kultursponsoring (DE-588)4207429-0 gnd |
| topic_facet | Volkswagen AG Art patronage Germany Arts Germany Finance Corporate sponsorship Germany Volkswagenwerk Art patronage Kultursponsoring Germany - Cultural policy - History - 20th century Deutschland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009132540&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV012908715 |
| work_keys_str_mv | AT zumkleyruth kunstsponsoringdasvolkswagenkulturengagementeinefallstudie |