Handbook of relationship marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 660 S. graph. Darst. |
| ISBN: | 0761918108 0761918116 |
Internformat
MARC
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| 245 | 1 | 0 | |a Handbook of relationship marketing |c Jagdish N. Sheth ... (ed.) |
| 264 | 1 | |a Thousand Oaks [u.a.] |b Sage |c 2000 | |
| 300 | |a XVI, 660 S. |b graph. Darst. | ||
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| 650 | 4 | |a Marketing relationnel | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 4 | |a Relationship marketing | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-009124728 | ||
Datensatz im Suchindex
| _version_ | 1804128156344385536 |
|---|---|
| adam_text | Contents
Preface xi
PART I. DOMAIN, EVOLUTION, AND GROWTH OF
RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES
1) The Domain and Conceptual Foundations
of Relationship Marketing 3
Atul Parvatiyar and Jagdish N. Sheth
2. Relationship Marketing: The U.K. Perspective 39
Adrian Payne
3. The IMP Perspective: Assets and Liabilities
of Business Relationships 69
Hakan H kansson and Ivan J. Snehota
4. Relationship Marketing: The Nordic School Perspective 95
Christian Gronroos
j 5.) The Evolution of Relationship Marketing 119
Jagdish N. Sheth and Atul Parvatiyar
PART II. CONCEPTUAL AND THEORETICAL FOUNDATIONS
OF RELATIONSHIP MARKETING
6. Relationship Marketing of Services:
Growing Interest, Emerging Perspectives 149
Leonard L. Berry •
~ I
7. Relationship Marketing in Consumer Markets: j
Antecedents and Consequences 171,
Jagdish N. Sketh and Atul Parvatiyar *** ^ .
i
8. Relationship Marketing and Distribution Channels ^2?— * l
Barton A. Weitz and Sandy D. Jap !
9. An Integrated Model of Buyer Seller Relationships 245 !
David T. Wilson i
i
10. Strategic Alliances:
A Synthesis of Conceptual Foundations 271
P. Rajan Varadarajan and Margaret H. Cunningham
11. Toward a Theory of Business Alliance Formation 303
Jagdish N. Sheth and Atul Parvatiyar
i
PART III. PARTNERING FOR RELATIONSHIP MARKETING
12. Relationship Marketing in Mass Markets 327 !
C. B. Bhattacharya and Ruth N. Bolton ^ ^
13. Membership Customers and Relationship Marketing 355j^*
Thomas W. Gruen ,
14. Affinity Partnering: Conceptualization and Issues 381
Vanitha Swaminathan and Srinivas K. Reddy
15. Relationship Marketing and Key Account Management 407
Joseph P. Gannon and Narakesari Narayandas
16. Horizontal Alliances for Relationship Marketing 431 :
David W. Cravens and Karen S. Cravens . ;
17. Supplier Partnering 457
John T. Mentzer
PART IV. ENABLERS OF RELATIONSHIP MARKETING
1§ Relationship Marketing and Marketing Strategy:
The Evolution of Relationship Marketing Strategy
Within the Organization 481
Robert M. Morgan
19. Organizing for Relationship Marketing 505
Ian Gordon
20.*! Information Technology: Its Role in Building,
Maintaining, and Enhancing Relationships 525
Rajendra S. Sisodia and David B. Wolfe
21. Customer Profitability: Analysis and Design Issues 565
Kaj Storbacka
PART V. TEACHING AND RESEARCH IMPLICATIONS
OF RELATIONSHIP MARKETING
22. Developing a Curriculum to Enhance Teaching
of Relationship Marketing 589
Joseph P. Gannon and Jagdish N. Sheth
23. Relationship Marketing: Paradigm Shift or Shaft? 609
Jagdish N. Sheth
Index 621
About the Contributors 653
|
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T18:44:46Z |
| institution | BVB |
| isbn | 0761918108 0761918116 |
| language | English |
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| physical | XVI, 660 S. graph. Darst. |
| publishDate | 2000 |
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| spelling | Handbook of relationship marketing Jagdish N. Sheth ... (ed.) Thousand Oaks [u.a.] Sage 2000 XVI, 660 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing relationnel Relatiemarketing gtt Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Beziehungsmanagement (DE-588)4326109-7 s DE-604 Marketing (DE-588)4037589-4 s Beziehungsmarketing (DE-588)4789127-0 s DE-188 Sheth, Jagdish N. 1938- Sonstige (DE-588)124543227 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009124728&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Handbook of relationship marketing Marketing relationnel Relatiemarketing gtt Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| subject_GND | (DE-588)4789127-0 (DE-588)4037589-4 (DE-588)4326109-7 (DE-588)4143413-4 |
| title | Handbook of relationship marketing |
| title_auth | Handbook of relationship marketing |
| title_exact_search | Handbook of relationship marketing |
| title_full | Handbook of relationship marketing Jagdish N. Sheth ... (ed.) |
| title_fullStr | Handbook of relationship marketing Jagdish N. Sheth ... (ed.) |
| title_full_unstemmed | Handbook of relationship marketing Jagdish N. Sheth ... (ed.) |
| title_short | Handbook of relationship marketing |
| title_sort | handbook of relationship marketing |
| topic | Marketing relationnel Relatiemarketing gtt Relationship marketing Beziehungsmarketing (DE-588)4789127-0 gnd Marketing (DE-588)4037589-4 gnd Beziehungsmanagement (DE-588)4326109-7 gnd |
| topic_facet | Marketing relationnel Relatiemarketing Relationship marketing Beziehungsmarketing Marketing Beziehungsmanagement Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009124728&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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