Essentials of marketing: a global-managerial approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Irwin McGraw-Hill
2000
|
| Edition: | 8. ed., internat. ed. |
| Series: | The Irwin McGraw-Hill series in marketing
|
| Subjects: | |
| Physical Description: | getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) |
| ISBN: | 0072894822 0071179089 |
Staff View
MARC
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Record in the Search Index
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| author | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
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| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
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| id | DE-604.BV013356306 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:44:24Z |
| institution | BVB |
| isbn | 0072894822 0071179089 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009110126 |
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| physical | getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Irwin McGraw-Hill |
| record_format | marc |
| series2 | The Irwin McGraw-Hill series in marketing |
| spelling | Perreault, William D. Verfasser aut Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy 8. ed., internat. ed. Boston [u.a.] Irwin McGraw-Hill 2000 getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier The Irwin McGraw-Hill series in marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut |
| spellingShingle | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a global-managerial approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a global-managerial approach |
| title_auth | Essentials of marketing a global-managerial approach |
| title_exact_search | Essentials of marketing a global-managerial approach |
| title_full | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyedmundjerome essentialsofmarketingaglobalmanagerialapproach |