Essentials of marketing: a global-managerial approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Irwin McGraw-Hill
2000
|
| Ausgabe: | 8. ed., internat. ed. |
| Schriftenreihe: | The Irwin McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) |
| ISBN: | 0072894822 0071179089 |
Internformat
MARC
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| 100 | 1 | |a Perreault, William D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |b a global-managerial approach |c William D. Perreault ; E. Jerome McCarthy |
| 250 | |a 8. ed., internat. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Irwin McGraw-Hill |c 2000 | |
| 300 | |a getr. Zählung |b Ill., graph. Darst. Kt. |e 1 CD-Rom (12 cm) | ||
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Datensatz im Suchindex
| _version_ | 1804128133608112128 |
|---|---|
| any_adam_object | |
| author | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_GND | (DE-588)12861949X |
| author_facet | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 |
| author_role | aut aut |
| author_sort | Perreault, William D. |
| author_variant | w d p wd wdp e j m ej ejm |
| building | Verbundindex |
| bvnumber | BV013356306 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)41991364 (DE-599)BVBBV013356306 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed., internat. ed. |
| format | Book |
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| id | DE-604.BV013356306 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:44:24Z |
| institution | BVB |
| isbn | 0072894822 0071179089 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009110126 |
| oclc_num | 41991364 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Irwin McGraw-Hill |
| record_format | marc |
| series2 | The Irwin McGraw-Hill series in marketing |
| spelling | Perreault, William D. Verfasser aut Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy 8. ed., internat. ed. Boston [u.a.] Irwin McGraw-Hill 2000 getr. Zählung Ill., graph. Darst. Kt. 1 CD-Rom (12 cm) txt rdacontent n rdamedia nc rdacarrier The Irwin McGraw-Hill series in marketing Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 McCarthy, Edmund Jerome 1928-2015 Verfasser (DE-588)12861949X aut |
| spellingShingle | Perreault, William D. McCarthy, Edmund Jerome 1928-2015 Essentials of marketing a global-managerial approach Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing a global-managerial approach |
| title_auth | Essentials of marketing a global-managerial approach |
| title_exact_search | Essentials of marketing a global-managerial approach |
| title_full | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_fullStr | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_full_unstemmed | Essentials of marketing a global-managerial approach William D. Perreault ; E. Jerome McCarthy |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing a global managerial approach |
| title_sub | a global-managerial approach |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT perreaultwilliamd essentialsofmarketingaglobalmanagerialapproach AT mccarthyedmundjerome essentialsofmarketingaglobalmanagerialapproach |