APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global-managerial approach (8. ed., internat. ed.). Irwin McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and Edmund Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8. ed., internat. ed. Boston [u.a.]: Irwin McGraw-Hill, 2000.

MLA (9th ed.) Citation

Perreault, William D., and Edmund Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8. ed., internat. ed. Irwin McGraw-Hill, 2000.