APA-Zitierstil (7. Ausg.)

Perreault, W. D., & McCarthy, E. J. (2000). Essentials of marketing: A global-managerial approach (8. ed., internat. ed.). Irwin McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Perreault, William D., und Edmund Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8. ed., internat. ed. Boston [u.a.]: Irwin McGraw-Hill, 2000.

MLA-Zitierstil (9. Ausg.)

Perreault, William D., und Edmund Jerome McCarthy. Essentials of Marketing: A Global-managerial Approach. 8. ed., internat. ed. Irwin McGraw-Hill, 2000.