The human side of intranets: content, style & politics
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boca Raton, Fla.
St. Lucie Press
1998
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXI, 238 S. Ill. |
| ISBN: | 1574441752 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV013356298 | ||
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| 035 | |a (DE-599)BVBBV013356298 | ||
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| 245 | 1 | 0 | |a The human side of intranets |b content, style & politics |c Jerry W. Koehler ... |
| 264 | 1 | |a Boca Raton, Fla. |b St. Lucie Press |c 1998 | |
| 300 | |a XXI, 238 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Computernetwerken |2 gtt | |
| 650 | 7 | |a Intranetten |2 gtt | |
| 650 | 7 | |a Organisaties |2 gtt | |
| 650 | 4 | |a Intranets (Computer networks) |x Planning | |
| 650 | 4 | |a Web publishing | |
| 650 | 4 | |a Web sites |x Design | |
| 650 | 0 | 7 | |a Intranet |0 (DE-588)4435933-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Intranet |0 (DE-588)4435933-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Koehler, Jerry W. |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009110118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009110118 | ||
Datensatz im Suchindex
| _version_ | 1804128133583994880 |
|---|---|
| adam_text | Contents
1 Introduction l
Where Are We Today? 1
Challenges and Issues 2
Moving Toward Empowerment 2
The Promise of Technology 2
The Purpose of This Book 3
Content, Style and Politics 4
Content 4
Style 5
Politics 5
The Human Side 6
Book Organization 7
2 Intranet Benefits 9
Intranet Springboards 9
Grass Roots 10
Guerrilla Operations 10
Directives from the Chief 10
Intranet Prerequisites 12
Local Area Network (LAN)/Wide Area Network (WAN) 12
Technology and Tools 12
Collaborative Culture 12
Budgetary Buy In 13
Online Advantages 13
Faster, Cheaper, and Easier 13
It Makes Everyone a Publisher 15
Instant Updating 17
Instant Global Distribution 17
xiii
xiv The Human Side of Intranets
Who s Doing What? Case Studies 18
Are You Ready for Real time Interaction? 23
Content Providers 25
Human Resources 25
Communications 26
Sales Automation 28
Customer and Vendor Relations/Support 29
Quality 29
Training and Development 29
3 Electronic Empowerment 31
What Happens to Traditional Communications Functions 32
The Way it Was 32
The Gatekeeper 32
The Trap 33
Create a Plan 34
The Filter 35
The Grapevine 36
Who Wins, Who Loses? 36
How Much Information Is Too Much? 38
Should Everyone Know Everything? 39
Hanging On To Information Power 40
The New Communications Model 40
Nonlinear Construction 40
Real Time Information 40
Interactivity 41
The New Communications Roles 41
Webmaster 41
Content Provider 42
4 Managing Your Intranet 43
Managing Communication and Change 44
Massaging Data 44
The Clash with Traditional Systems 45
Taking the Organization s Temperature 45
Managing an Effective Intranet Project 47
Building Initial Support 47
Developing an Action Plan 48
Setting Realistic Expectations 48
Contents xv
Keeping a User Focus 49
Understanding the Technology 49
Encouraging Interaction 51
Managing Site Growth 51
Sustaining Momentum 52
Keeping a Fresh Face 52
5 Intranet Technology 53
Transmission Control Protocol/Intranet Protocol (TCP/IP) 53
Domains and URLs 53
Standards and Contents 54
Intranet Overview 54
cgi 55
SSI 55
Image Mapping 55
Page Security 56
Remote Management and Monitoring 56
Server Guidelines 57
LAN/WAN 57
Browser Standards 58
How an Intranet Works 60
Universal Resource Locator (URL) 60
Hypertext Transfer Protocol (HTTP) 62
Hypertext Markup Language (HTML) 62
Connectionless Environment 63
Firewall Issues 64
Putting It All Together 64
6 Intranet Strategies 65
Establishing Realistic Goals 65
Politics 67
What Will Your Intranet Add to What Exists Now? 67
How Will the Site Grow? 69
Typical Site Rollout Plan 69
Step One — Blue Sky It! 69
Step Two — Deadline It 69
Step Three — Phase It 70
Step Four — Check It 70
xvi The Human Side of Intranets
Determining Audiences 71
Who Are Primary Users and What Do They Want? 71
Secondary Users 73
What Do They Want? 73
Surveying Communications Resources 76
What Is at Stake? 77
Four Unnatural Acts 78
Who Stands to Lose? 80
Reworking Strategic Communications Policies and Practices 81
Project Parameters 82
7 Planning Your Intranet 85
Inside or Outside — The Eternal Question 85
Allocation of Resources 85
Hardware 85
People 86
Security Issues 86
Remote Access 87
Obtaining User Involvement 87
Surveys 87
Focus Groups 88
Ad Hoc Committee 88
Soft Launch 89
Surveying Available Resources 90
IT/IS Resources 90
Content Resources 91
Design and Production Resources 92
Understanding Nonlinear Information 93
Growing the Content Tree 93
Designing An Internal Linking Scheme 95
Selecting Appropriate Content 95
What Exists Now and In What Format? 96
What Is Appropriate for Online Use? 96
How To Repurpose Existing Materials and Information 97
Surveying Your Current Enterprise for Inclusion 97
Building In Interactivity 97
The Two Way Street 97
Encouraging Feedback 98
E mail within the Site 98
Contents xvii
Forums 98
Surveys 99
Games 100
Enlisting Management Support 101
Strategic Planning Group 101
Steering Committee 101
Justifying the Resources 101
Overcoming Objections 101
Denning Responsibilities 102
Content Generation and Maintenance 102
Page Construction and Maintenance 102
Technical Support 103
Protecting Your Intranet from Copyright and Libel Violations 103
Sidebar/Boxed Information 104
Copyright Information Websites 105
8 Designing Your Intranet 107
Look and Feel Issues 108
Establishing a Unique Look for your Intranet 109
The Process 110
The Three Phase Approach to Site Style 119
Beginners Group 120
Intermediate Group 120
Advanced Group 121
The Limitations of Hypertext Markup Language (HTML) 121
Style 121
Print vs. Online 122
Networks 122
Download Time 122
Graphics File Sizes 123
Site Attitude 124
Content Drives Style 126
Writing for Online Delivery 126
Information Date Stamping 126
Online Linking 127
Keep It Short and Simple 127
The One Voice Edit 128
Intranet Content Providers 128
How Restrictive Do You Want to Be? 128
xviii The Human Side of Intranets
Establishing an Online Style Guide 130
9 Building Your Intranet 133
Building a Production Team 133
Where Do You Look for Staff? 135
Creative and Technical People Can Work Together 136
Typical Relationship Issues 137
The Content Function 137
What Is Effective Online Content? 138
Types of Information 138
Where Do You Find Intranet Content? 139
Translation Process 140
Typical Development Work Flow 141
Surveying 141
Mining 141
Translating 141
Converting 141
Testing 142
Posting 142
The Technical Function 142
System Administrator 143
Programmer 144
10 Marketing Youi Intranet 147
Not Just Another Newsletter 147
Educating and Evangelizing 148
Newbies 148
Surfers 149
Power Users 150
Promotion 151
11 Maintaining Your Intranet 153
Involving the Entire Organization 153
Management Information Systems (MIS) 154
Strategy Committee 154
Ad Hoc Content Committee 155
Users 156
Contents xix
E mail 156
Online Discussions 156
Automation 156
Provide Online Templates for Content Providers 158
Repurpose Content From Other Online Sources 160
Keeping It Fresh 160
Responding to User Feedback 161
Recruiting and Training Content Providers 162
Recruiting and Training Online Discussion Hosts 163
12 A Model Online Site 165
Structure 165
Home Page (default.htm) 165
Top Page (/section/defaulthtm) 166
Submenu Page (/section/section/default.htm) 166
Content Page (/section/content.htm) 166
Typical Intranet Elements 167
Animation 167
Audio 168
Backgrounds 169
Copyright 169
E mail 170
File Names 170
Footers 170
Forums (Online Discussions) 171
Graphics 172
Headers 173
Layouts 174
Navigation 174
Photos 176
Site Structure 176
Text 177
Video 177
13 The Site Dynamics Intranet: A Case Study 179
Eat Your Own Dogfood 179
The Need 179
xx The Human Side of Intranets
The Process 180
Home Page Features 180
Major Content Areas 181
Resources 186
Links 186
Tasks 186
Tools 187
Time Tracker 187
Lead Tracker 188
Calendar 189
Bottom Line 189
14 Common Intranet Mistakes 191
1. Failing to Build Initial Support 191
2. Weak Plan of Action 192
3. Setting Unrealistic Goals 193
4. Not Focusing on Users 194
5. Not Knowing the Technology 194
6. Failing to Encourage Interaction 195
7. Information Overload 196
8. Stalling 196
9. Project Leader Doesn t Keep Up with the Technology 197
10. Failing to Keep a Fresh Face 198
15 Intranet Best Practices 199
Communications Objectives 200
Who Is the Audience? 201
Developing Content 202
Structure 203
Measuring Results 204
Style Standards 205
Encouraging Interaction 206
Keeping the Site Fresh and Timely 207
Organizational Issues 207
Resources 207
Denning Roles and Responsibilities 208
User Training 209
Contents xxi
Promotion 210
Information Provider Issues 211
Controlling Access 211
Copyright and Legal Issues 211
Glossary of Electronic Publishing Terms 213
Appendix: Intranet Battle Plan 221
Index 227
|
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| indexdate | 2024-07-09T18:44:24Z |
| institution | BVB |
| isbn | 1574441752 |
| language | English |
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| spelling | The human side of intranets content, style & politics Jerry W. Koehler ... Boca Raton, Fla. St. Lucie Press 1998 XXI, 238 S. Ill. txt rdacontent n rdamedia nc rdacarrier Computernetwerken gtt Intranetten gtt Organisaties gtt Intranets (Computer networks) Planning Web publishing Web sites Design Intranet (DE-588)4435933-0 gnd rswk-swf Intranet (DE-588)4435933-0 s DE-604 Koehler, Jerry W. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009110118&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| subject_GND | (DE-588)4435933-0 |
| title | The human side of intranets content, style & politics |
| title_auth | The human side of intranets content, style & politics |
| title_exact_search | The human side of intranets content, style & politics |
| title_full | The human side of intranets content, style & politics Jerry W. Koehler ... |
| title_fullStr | The human side of intranets content, style & politics Jerry W. Koehler ... |
| title_full_unstemmed | The human side of intranets content, style & politics Jerry W. Koehler ... |
| title_short | The human side of intranets |
| title_sort | the human side of intranets content style politics |
| title_sub | content, style & politics |
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