Hi-tech hi-touch branding: creating brand power in the age of technology
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Singapore [u.a.]
Wiley
2001
|
| Subjects: | |
| Physical Description: | X, 219 S. Ill. |
| ISBN: | 0471845965 |
Staff View
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| id | DE-604.BV013355238 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:44:23Z |
| institution | BVB |
| isbn | 0471845965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009109146 |
| oclc_num | 45024363 |
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| owner | DE-739 |
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| physical | X, 219 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Temporal, Paul Verfasser aut Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee Singapore [u.a.] Wiley 2001 X, 219 S. Ill. txt rdacontent n rdamedia nc rdacarrier Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Markenpolitik (DE-588)4144679-3 s DE-604 Lee, K. C. Verfasser aut |
| spellingShingle | Temporal, Paul Lee, K. C. Hi-tech hi-touch branding creating brand power in the age of technology Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_auth | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_exact_search | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_full | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_fullStr | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_full_unstemmed | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_short | Hi-tech hi-touch branding |
| title_sort | hi tech hi touch branding creating brand power in the age of technology |
| title_sub | creating brand power in the age of technology |
| topic | Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique E-commerce Marketing sur Internet Marketing Merken Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik Electronic Commerce |
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