Hi-tech hi-touch branding: creating brand power in the age of technology
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore [u.a.]
Wiley
2001
|
| Schlagworte: | |
| Beschreibung: | X, 219 S. Ill. |
| ISBN: | 0471845965 |
Internformat
MARC
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| 100 | 1 | |a Temporal, Paul |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Hi-tech hi-touch branding |b creating brand power in the age of technology |c Paul Temporal and K. C. Lee |
| 264 | 1 | |a Singapore [u.a.] |b Wiley |c 2001 | |
| 300 | |a X, 219 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Commerce électronique | |
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Produits de marque - Commercialisation | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Electronic commerce | |
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| 700 | 1 | |a Lee, K. C. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Temporal, Paul Lee, K. C. |
| author_facet | Temporal, Paul Lee, K. C. |
| author_role | aut aut |
| author_sort | Temporal, Paul |
| author_variant | p t pt k c l kc kcl |
| building | Verbundindex |
| bvnumber | BV013355238 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)45024363 (DE-599)BVBBV013355238 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013355238 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:44:23Z |
| institution | BVB |
| isbn | 0471845965 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009109146 |
| oclc_num | 45024363 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | X, 219 S. Ill. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Wiley |
| record_format | marc |
| spelling | Temporal, Paul Verfasser aut Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee Singapore [u.a.] Wiley 2001 X, 219 S. Ill. txt rdacontent n rdamedia nc rdacarrier Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 s Markenpolitik (DE-588)4144679-3 s DE-604 Lee, K. C. Verfasser aut |
| spellingShingle | Temporal, Paul Lee, K. C. Hi-tech hi-touch branding creating brand power in the age of technology Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4592128-3 |
| title | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_auth | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_exact_search | Hi-tech hi-touch branding creating brand power in the age of technology |
| title_full | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_fullStr | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_full_unstemmed | Hi-tech hi-touch branding creating brand power in the age of technology Paul Temporal and K. C. Lee |
| title_short | Hi-tech hi-touch branding |
| title_sort | hi tech hi touch branding creating brand power in the age of technology |
| title_sub | creating brand power in the age of technology |
| topic | Commerce électronique E-commerce gtt Marketing sur Internet Marketing gtt Merken gtt Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik (DE-588)4144679-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Commerce électronique E-commerce Marketing sur Internet Marketing Merken Produits de marque - Commercialisation Branding (Marketing) Electronic commerce Markenpolitik Electronic Commerce |
| work_keys_str_mv | AT temporalpaul hitechhitouchbrandingcreatingbrandpowerintheageoftechnology AT leekc hitechhitouchbrandingcreatingbrandpowerintheageoftechnology |