Marketing management support systems: principles, tools, and implementation
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston [u.a.]
Kluwer
2000
|
| Series: | International series in quantitative marketing
|
| Subjects: | |
| Physical Description: | XIV, 341 S. Ill., graph. Darst. |
| ISBN: | 0792386159 |
Staff View
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| id | DE-604.BV013331934 |
| illustrated | Illustrated |
| indexdate | 2025-04-14T10:01:43Z |
| institution | BVB |
| isbn | 0792386159 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009090611 |
| oclc_num | 43555265 |
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| owner_facet | DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-703 DE-11 DE-188 DE-384 |
| physical | XIV, 341 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Kluwer |
| record_format | marc |
| series2 | International series in quantitative marketing |
| spelling | Wierenga, Berend 1945- Verfasser (DE-588)170247511 aut Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen Boston [u.a.] Kluwer 2000 XIV, 341 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s DE-188 Bruggen, Gerrit H. van Verfasser aut |
| spellingShingle | Wierenga, Berend 1945- Bruggen, Gerrit H. van Marketing management support systems principles, tools, and implementation Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4191815-0 |
| title | Marketing management support systems principles, tools, and implementation |
| title_auth | Marketing management support systems principles, tools, and implementation |
| title_exact_search | Marketing management support systems principles, tools, and implementation |
| title_full | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_fullStr | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_full_unstemmed | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_short | Marketing management support systems |
| title_sort | marketing management support systems principles tools and implementation |
| title_sub | principles, tools, and implementation |
| topic | Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| topic_facet | Decision support systems Management informatiesystemen Marketing - Gestion Marketing Marketing Management Marketingmanagement Entscheidungsunterstützungssystem |
| work_keys_str_mv | AT wierengaberend marketingmanagementsupportsystemsprinciplestoolsandimplementation AT bruggengerrithvan marketingmanagementsupportsystemsprinciplestoolsandimplementation |