Marketing management support systems: principles, tools, and implementation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer
2000
|
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Beschreibung: | XIV, 341 S. Ill., graph. Darst. |
| ISBN: | 0792386159 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013331934 | ||
| 003 | DE-604 | ||
| 005 | 20140225 | ||
| 007 | t| | ||
| 008 | 000906s2000 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0792386159 |9 0-7923-8615-9 | ||
| 035 | |a (OCoLC)43555265 | ||
| 035 | |a (DE-599)BVBBV013331934 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-473 |a DE-703 |a DE-11 |a DE-188 |a DE-384 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Wierenga, Berend |d 1945- |e Verfasser |0 (DE-588)170247511 |4 aut | |
| 245 | 1 | 0 | |a Marketing management support systems |b principles, tools, and implementation |c Berend Wierenga ; Gerrit van Bruggen |
| 264 | 1 | |a Boston [u.a.] |b Kluwer |c 2000 | |
| 300 | |a XIV, 341 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a International series in quantitative marketing | |
| 650 | 7 | |a Decision support systems |2 gtt | |
| 650 | 7 | |a Management informatiesystemen |2 gtt | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Entscheidungsunterstützungssystem |0 (DE-588)4191815-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Entscheidungsunterstützungssystem |0 (DE-588)4191815-0 |D s |
| 689 | 0 | |5 DE-188 | |
| 700 | 1 | |a Bruggen, Gerrit H. van |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009090611 | |
Datensatz im Suchindex
| _version_ | 1829371802978091008 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Wierenga, Berend 1945- Bruggen, Gerrit H. van |
| author_GND | (DE-588)170247511 |
| author_facet | Wierenga, Berend 1945- Bruggen, Gerrit H. van |
| author_role | aut aut |
| author_sort | Wierenga, Berend 1945- |
| author_variant | b w bw g h v b ghv ghvb |
| building | Verbundindex |
| bvnumber | BV013331934 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)43555265 (DE-599)BVBBV013331934 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV013331934</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140225</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">000906s2000 xx ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0792386159</subfield><subfield code="9">0-7923-8615-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)43555265</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013331934</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-384</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wierenga, Berend</subfield><subfield code="d">1945-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170247511</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management support systems</subfield><subfield code="b">principles, tools, and implementation</subfield><subfield code="c">Berend Wierenga ; Gerrit van Bruggen</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston [u.a.]</subfield><subfield code="b">Kluwer</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 341 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">International series in quantitative marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Decision support systems</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Management informatiesystemen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Entscheidungsunterstützungssystem</subfield><subfield code="0">(DE-588)4191815-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Entscheidungsunterstützungssystem</subfield><subfield code="0">(DE-588)4191815-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bruggen, Gerrit H. van</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-009090611</subfield></datafield></record></collection> |
| id | DE-604.BV013331934 |
| illustrated | Illustrated |
| indexdate | 2025-04-14T10:01:43Z |
| institution | BVB |
| isbn | 0792386159 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009090611 |
| oclc_num | 43555265 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-703 DE-11 DE-188 DE-384 |
| owner_facet | DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-703 DE-11 DE-188 DE-384 |
| physical | XIV, 341 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Kluwer |
| record_format | marc |
| series2 | International series in quantitative marketing |
| spelling | Wierenga, Berend 1945- Verfasser (DE-588)170247511 aut Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen Boston [u.a.] Kluwer 2000 XIV, 341 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Entscheidungsunterstützungssystem (DE-588)4191815-0 s DE-188 Bruggen, Gerrit H. van Verfasser aut |
| spellingShingle | Wierenga, Berend 1945- Bruggen, Gerrit H. van Marketing management support systems principles, tools, and implementation Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4191815-0 |
| title | Marketing management support systems principles, tools, and implementation |
| title_auth | Marketing management support systems principles, tools, and implementation |
| title_exact_search | Marketing management support systems principles, tools, and implementation |
| title_full | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_fullStr | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_full_unstemmed | Marketing management support systems principles, tools, and implementation Berend Wierenga ; Gerrit van Bruggen |
| title_short | Marketing management support systems |
| title_sort | marketing management support systems principles tools and implementation |
| title_sub | principles, tools, and implementation |
| topic | Decision support systems gtt Management informatiesystemen gtt Marketing - Gestion Marketing gtt Marketing Management Marketingmanagement (DE-588)4168907-0 gnd Entscheidungsunterstützungssystem (DE-588)4191815-0 gnd |
| topic_facet | Decision support systems Management informatiesystemen Marketing - Gestion Marketing Marketing Management Marketingmanagement Entscheidungsunterstützungssystem |
| work_keys_str_mv | AT wierengaberend marketingmanagementsupportsystemsprinciplestoolsandimplementation AT bruggengerrithvan marketingmanagementsupportsystemsprinciplestoolsandimplementation |