New product diffusion models:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer Acad. Publ.
2000
|
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 355 S. graph. Darst. 1 Diskette (9 cm) |
| ISBN: | 0792377516 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804128104285732864 |
|---|---|
| adam_text | CONTENTS
Preface vii
Introduction ix
I OVERVIEW
1 New Product Diffusion Models: From Theory to Practice 3
VIJAY MAHAJAN, EITAN MULLER, AND YOBAM WIND
II THE STRATEGIC, GLOBAL, AND DIGITAL ENVIRONMENTS FOR
DIFFUSION ANALYSIS
2 Firm Strategy and Speed of Diffusion 27
SABINE KUESTER, HUBERT GATIGNON, AND THOMAS S. ROBERTSON
3 Multimarket and Global Diffusion 49
MARNIK G. DEKIMPE, PHILIP M. PARKER, AND MIKLOS SARVARY
4 Innovation Adoption and Diffusion in the Digital Environment: Some Research
Opportunities 75
ARVIND RANGASWAMY AND SUNIL GUPTA
III DIFFUSION MODELS
5 Modeling the Marketing Mix Influence in New Product Diffusion 99
FRANK M. BASS, DIPAK JAIN, AND TRICHY KRISHNAN
6 Diffusion Models with Replacement and Multiple Purchases 123
BRIAN T. RATCHFORD, SIVA K. BALASUBRAMANIAN, AND WAGNER A. KAMAKURA
vi Contents
7 Growth Models for Multiproduct Interactions: Current Status and New
Directions 141
BARRY L. BAYUS, NAMWOON KIM, AND ALLAN D. SHOCKER
8 Dynamic Models Incorporating Competition 165
RABIKAR CHATTERJEE, JEHOSHUA ELIASHBERG, AND VITHALA RAO
9 Disaggregate Level Diffusion Models 207
JOHN H. ROBERTS AND JAMES M. LATTIN
10 Operations Planning in the Presence of Innovation Diffusion Dynamics 237
MORRIS A. COHEN, TECK H. HO, AND HIROFUMI MATSUO
IV ESTIMATION
11 Estimation Techniques for Macro Diffusion Models 263
WILLIAM P. PUTSIS JR. AND V. SRINIVASAN
V APPLICATIONS AND SOFTWARE
12 Diffusion Models: Managerial Applications and Software 295
GARY L. LILIEN, ARVIND RANGASWAMY, AND CHRISTOPHE VAN DEN BULTE
Appendix A. Software Tutorial for the (Generalized) Bass Model 313
Appendix B. Zenith High Definition Television (HDTV) Case 323
Appendix C. How we Obtained the Estimates in Tables 12.1 and 12.2 331
List of Contributors 337
About the Editors 339
Index 343
|
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| indexdate | 2024-07-09T18:43:56Z |
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| isbn | 0792377516 |
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| spelling | New product diffusion models ed. by Vijay Mahajan ... New-product diffusion models Boston [u.a.] Kluwer Acad. Publ. 2000 XI, 355 S. graph. Darst. 1 Diskette (9 cm) txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Productontwikkeling gtt Produits commerciaux - Gestion - Modèles mathématiques - Congrès Produits nouveaux - Modèles mathématiques - Congrès Wiskundige modellen gtt Mathematisches Modell New products Mathematical models Congresses Product management Mathematical models Congresses Diffusionsmodell (DE-588)4149819-7 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Produktinnovation (DE-588)4047346-6 gnd rswk-swf Produkteinführung (DE-588)4239366-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Neues Produkt (DE-588)4171552-4 s Vertrieb (DE-588)4127117-8 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Diffusionsmodell (DE-588)4149819-7 s Produktinnovation (DE-588)4047346-6 s Produkteinführung (DE-588)4239366-8 s 1\p DE-604 Mahajan, Vijay Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009090578&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| title | New product diffusion models |
| title_alt | New-product diffusion models |
| title_auth | New product diffusion models |
| title_exact_search | New product diffusion models |
| title_full | New product diffusion models ed. by Vijay Mahajan ... |
| title_fullStr | New product diffusion models ed. by Vijay Mahajan ... |
| title_full_unstemmed | New product diffusion models ed. by Vijay Mahajan ... |
| title_short | New product diffusion models |
| title_sort | new product diffusion models |
| topic | Productontwikkeling gtt Produits commerciaux - Gestion - Modèles mathématiques - Congrès Produits nouveaux - Modèles mathématiques - Congrès Wiskundige modellen gtt Mathematisches Modell New products Mathematical models Congresses Product management Mathematical models Congresses Diffusionsmodell (DE-588)4149819-7 gnd Vertrieb (DE-588)4127117-8 gnd Produktinnovation (DE-588)4047346-6 gnd Produkteinführung (DE-588)4239366-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd Neues Produkt (DE-588)4171552-4 gnd |
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