Markets of one: creating customer-unique value through mass customization
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Press
2000
|
| Schriftenreihe: | A Harvard business review book
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXV, 210 Seiten Diagramme 24 cm |
| ISBN: | 1578512387 |
Internformat
MARC
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| 245 | 1 | 0 | |a Markets of one |b creating customer-unique value through mass customization |c edited with an introduction by James H. Gilmore and B. Joseph Pine II |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Press |c 2000 | |
| 300 | |a XXV, 210 Seiten |b Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a A Harvard business review book | |
| 650 | 7 | |a Flexibele productiesystemen |2 gtt | |
| 650 | 7 | |a Marketing de relacionamento |2 larpcal | |
| 650 | 7 | |a Relatiemarketing |2 gtt | |
| 650 | 7 | |a Sistemas flexíveis de manufatura |2 larpcal | |
| 650 | 4 | |a Flexible manufacturing systems | |
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Relationship marketing | |
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| 650 | 0 | 7 | |a Kundenorientierung |0 (DE-588)4316837-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mass Customization |0 (DE-588)4460479-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wettbewerbsstrategie |0 (DE-588)4200234-5 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
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| 700 | 1 | |a Gilmore, James H. |d 1959- |0 (DE-588)121950328 |4 edt | |
| 700 | 1 | |a Pine, B. Joseph |d 1958- |0 (DE-588)121950298 |4 edt | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009076404&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-009076404 | ||
Datensatz im Suchindex
| _version_ | 1804128082379931648 |
|---|---|
| adam_text | Contents
Introduction: Customization That Counts vii
James H. Gilmore and B. Joseph Pine II
Part I The Demise of Mass Markets
1 The Emerging Theory of Manufacturing 3
Peter F. Drucker
2 Marketing in an Age of Diversity 17
Regis McKenna
Part II Efficiently Serving Customers Uniquely
3 Managing in an Age of Modularity 35
Carliss Y. Baldwin and Kim B. Clark
4 Do You Want to Keep Your Customers
Forever? 53
B. Joseph Pine II, Don Peppers, and Martha Rogers
5 Is Your Company Ready for One to One
Marketing? 75
Don Peppers, Martha Rogers, and Bob Dorf
vi Contents
Part III The Business of Mass Customization
6 Breaking Compromises, Breakaway Growth 99
George Stalk, Jr., David K. Pecaut, and
Benjamin Burnett
7 The Four Faces of Mass Customization 115
James H. Gilmore and B. Joseph Pine n
8 Versioning: The Smart Way to Sell
Information 133
Carl Shapiro and Hal R. Varian
9 Making Mass Customization Work 149
B. Joseph Pine II, Bart Victor, and
Andrew C. Boynton
10 Managing by Wire 167
Stephan H. Haeckel and Richard L. Nolan
Executive Summaries 185
About the Contributors 193
Index 199
|
| any_adam_object | 1 |
| author2 | Gilmore, James H. 1959- Pine, B. Joseph 1958- |
| author2_role | edt edt |
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| author_facet | Gilmore, James H. 1959- Pine, B. Joseph 1958- |
| building | Verbundindex |
| bvnumber | BV013311848 |
| callnumber-first | T - Technology |
| callnumber-label | TS155 |
| callnumber-raw | TS155.65 |
| callnumber-search | TS155.65 |
| callnumber-sort | TS 3155.65 |
| callnumber-subject | TS - Manufactures |
| classification_rvk | QP 543 QP 620 |
| classification_tum | WIR 820f |
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| dewey-full | 670.42/7 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 670 - Manufacturing |
| dewey-raw | 670.42/7 |
| dewey-search | 670.42/7 |
| dewey-sort | 3670.42 17 |
| dewey-tens | 670 - Manufacturing |
| discipline | Werkstoffwissenschaften / Fertigungstechnik Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T18:43:35Z |
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| isbn | 1578512387 |
| language | English |
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| spelling | Markets of one creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II Boston, Mass. Harvard Business School Press 2000 XXV, 210 Seiten Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier A Harvard business review book Flexibele productiesystemen gtt Marketing de relacionamento larpcal Relatiemarketing gtt Sistemas flexíveis de manufatura larpcal Flexible manufacturing systems Product management Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Mass Customization (DE-588)4460479-8 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Kundenorientierung (DE-588)4316837-1 s DE-188 Gilmore, James H. 1959- (DE-588)121950328 edt Pine, B. Joseph 1958- (DE-588)121950298 edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009076404&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Markets of one creating customer-unique value through mass customization Flexibele productiesystemen gtt Marketing de relacionamento larpcal Relatiemarketing gtt Sistemas flexíveis de manufatura larpcal Flexible manufacturing systems Product management Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Mass Customization (DE-588)4460479-8 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
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| title | Markets of one creating customer-unique value through mass customization |
| title_auth | Markets of one creating customer-unique value through mass customization |
| title_exact_search | Markets of one creating customer-unique value through mass customization |
| title_full | Markets of one creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II |
| title_fullStr | Markets of one creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II |
| title_full_unstemmed | Markets of one creating customer-unique value through mass customization edited with an introduction by James H. Gilmore and B. Joseph Pine II |
| title_short | Markets of one |
| title_sort | markets of one creating customer unique value through mass customization |
| title_sub | creating customer-unique value through mass customization |
| topic | Flexibele productiesystemen gtt Marketing de relacionamento larpcal Relatiemarketing gtt Sistemas flexíveis de manufatura larpcal Flexible manufacturing systems Product management Relationship marketing Kundenmanagement (DE-588)4236865-0 gnd Kundenorientierung (DE-588)4316837-1 gnd Mass Customization (DE-588)4460479-8 gnd Unternehmen (DE-588)4061963-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Flexibele productiesystemen Marketing de relacionamento Relatiemarketing Sistemas flexíveis de manufatura Flexible manufacturing systems Product management Relationship marketing Kundenmanagement Kundenorientierung Mass Customization Unternehmen Wettbewerbsstrategie Aufsatzsammlung |
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