L' argumentation publicitaire: rhétorique de l'éloge et de la persuasion
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | French |
Veröffentlicht: |
[Paris]
Nathan
2000
|
Schriftenreihe: | Nathan université
Fac. linguistique |
Schlagworte: | |
Beschreibung: | 238 S. Ill., graph. Darst. |
ISBN: | 2091908398 |
Internformat
MARC
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Datensatz im Suchindex
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any_adam_object | |
author | Adam, Jean-Michel 1947- Bonhomme, Marc |
author_GND | (DE-588)134179676 (DE-588)111323835 |
author_facet | Adam, Jean-Michel 1947- Bonhomme, Marc |
author_role | aut aut |
author_sort | Adam, Jean-Michel 1947- |
author_variant | j m a jma m b mb |
building | Verbundindex |
bvnumber | BV013307737 |
classification_rvk | AP 17480 |
ctrlnum | (OCoLC)478114429 (DE-599)BVBBV013307737 |
discipline | Allgemeines |
format | Book |
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id | DE-604.BV013307737 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:43:31Z |
institution | BVB |
isbn | 2091908398 |
language | French |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009073500 |
oclc_num | 478114429 |
open_access_boolean | |
owner | DE-739 |
owner_facet | DE-739 |
physical | 238 S. Ill., graph. Darst. |
publishDate | 2000 |
publishDateSearch | 2000 |
publishDateSort | 2000 |
publisher | Nathan |
record_format | marc |
series2 | Nathan université Fac. linguistique |
spelling | Adam, Jean-Michel 1947- Verfasser (DE-588)134179676 aut L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme [Paris] Nathan 2000 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Nathan université Fac. linguistique retorik Rhetorik (DE-588)4076704-8 gnd rswk-swf Beeinflussung (DE-588)4005203-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Beeinflussung (DE-588)4005203-5 s Rhetorik (DE-588)4076704-8 s 1\p DE-604 Bonhomme, Marc Verfasser (DE-588)111323835 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Adam, Jean-Michel 1947- Bonhomme, Marc L' argumentation publicitaire rhétorique de l'éloge et de la persuasion retorik Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd Werbesprache (DE-588)4065535-0 gnd |
subject_GND | (DE-588)4076704-8 (DE-588)4005203-5 (DE-588)4065535-0 |
title | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
title_auth | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
title_exact_search | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion |
title_full | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
title_fullStr | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
title_full_unstemmed | L' argumentation publicitaire rhétorique de l'éloge et de la persuasion Jean-Michel Adam ; Marc Bonhomme |
title_short | L' argumentation publicitaire |
title_sort | l argumentation publicitaire rhetorique de l eloge et de la persuasion |
title_sub | rhétorique de l'éloge et de la persuasion |
topic | retorik Rhetorik (DE-588)4076704-8 gnd Beeinflussung (DE-588)4005203-5 gnd Werbesprache (DE-588)4065535-0 gnd |
topic_facet | retorik Rhetorik Beeinflussung Werbesprache |
work_keys_str_mv | AT adamjeanmichel largumentationpublicitairerhetoriquedelelogeetdelapersuasion AT bonhommemarc largumentationpublicitairerhetoriquedelelogeetdelapersuasion |