Where the suckers moon: the life and death of an advertising campaign
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Vintage Books
1995
|
| Ausgabe: | 1.Vintage Books ed. |
| Schlagworte: | |
| Beschreibung: | 479 S. |
| ISBN: | 0679740422 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Rothenberg, Randall |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Where the suckers moon |b the life and death of an advertising campaign |c Randall Rothenberg |
| 250 | |a 1.Vintage Books ed. | ||
| 264 | 1 | |a New York |b Vintage Books |c 1995 | |
| 300 | |a 479 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Subaru (Automobiles) - Marketing - Cas, Études de | |
| 650 | 4 | |a Advertising agencies |z United States | |
| 650 | 4 | |a Advertising campaigns |z United States | |
| 650 | 4 | |a Advertising |x Automobiles |z United States |v Case studies | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Subaru automobile |x Marketing |v Case studies | |
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| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
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Datensatz im Suchindex
| _version_ | 1804128077538656256 |
|---|---|
| any_adam_object | |
| author | Rothenberg, Randall |
| author_facet | Rothenberg, Randall |
| author_role | aut |
| author_sort | Rothenberg, Randall |
| author_variant | r r rr |
| building | Verbundindex |
| bvnumber | BV013307542 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | MS 7970 |
| ctrlnum | (OCoLC)34005975 (DE-599)BVBBV013307542 |
| dewey-full | 659.19/6292222 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.19/6292222 |
| dewey-search | 659.19/6292222 |
| dewey-sort | 3659.19 76292222 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 1.Vintage Books ed. |
| format | Book |
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| id | DE-604.BV013307542 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:43:31Z |
| institution | BVB |
| isbn | 0679740422 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009073328 |
| oclc_num | 34005975 |
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| physical | 479 S. |
| publishDate | 1995 |
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| publisher | Vintage Books |
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| spelling | Rothenberg, Randall Verfasser aut Where the suckers moon the life and death of an advertising campaign Randall Rothenberg 1.Vintage Books ed. New York Vintage Books 1995 479 S. txt rdacontent n rdamedia nc rdacarrier Weiden & Kennedy - Cas, Études de Weiden & Kennedy Case studies Agences de publicité - États-Unis Automobiles - Publicité - États-Unis - Cas, Études de Campagnes publicitaires - États-Unis Subaru (Automobiles) - Marketing - Cas, Études de Advertising agencies United States Advertising campaigns United States Advertising Automobiles United States Case studies Advertising United States Subaru automobile Marketing Case studies USA (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| spellingShingle | Rothenberg, Randall Where the suckers moon the life and death of an advertising campaign Weiden & Kennedy - Cas, Études de Weiden & Kennedy Case studies Agences de publicité - États-Unis Automobiles - Publicité - États-Unis - Cas, Études de Campagnes publicitaires - États-Unis Subaru (Automobiles) - Marketing - Cas, Études de Advertising agencies United States Advertising campaigns United States Advertising Automobiles United States Case studies Advertising United States Subaru automobile Marketing Case studies |
| subject_GND | (DE-588)4522595-3 |
| title | Where the suckers moon the life and death of an advertising campaign |
| title_auth | Where the suckers moon the life and death of an advertising campaign |
| title_exact_search | Where the suckers moon the life and death of an advertising campaign |
| title_full | Where the suckers moon the life and death of an advertising campaign Randall Rothenberg |
| title_fullStr | Where the suckers moon the life and death of an advertising campaign Randall Rothenberg |
| title_full_unstemmed | Where the suckers moon the life and death of an advertising campaign Randall Rothenberg |
| title_short | Where the suckers moon |
| title_sort | where the suckers moon the life and death of an advertising campaign |
| title_sub | the life and death of an advertising campaign |
| topic | Weiden & Kennedy - Cas, Études de Weiden & Kennedy Case studies Agences de publicité - États-Unis Automobiles - Publicité - États-Unis - Cas, Études de Campagnes publicitaires - États-Unis Subaru (Automobiles) - Marketing - Cas, Études de Advertising agencies United States Advertising campaigns United States Advertising Automobiles United States Case studies Advertising United States Subaru automobile Marketing Case studies |
| topic_facet | Weiden & Kennedy - Cas, Études de Weiden & Kennedy Case studies Agences de publicité - États-Unis Automobiles - Publicité - États-Unis - Cas, Études de Campagnes publicitaires - États-Unis Subaru (Automobiles) - Marketing - Cas, Études de Advertising agencies United States Advertising campaigns United States Advertising Automobiles United States Case studies Advertising United States Subaru automobile Marketing Case studies USA Fallstudiensammlung |
| work_keys_str_mv | AT rothenbergrandall wherethesuckersmoonthelifeanddeathofanadvertisingcampaign |