Verfügbarkeit: Service management and marketing

Service management and marketing: a customer relationship management approach

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Bibliographische Detailangaben
1. Verfasser:	Grönroos, Christian (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Chichester u.a. Wiley 2000
Ausgabe:	2. ed.
Schlagworte:	Dienstleistung Beziehungsmanagement Management Marketing Kundenmanagement Dienstleistungsbetrieb
Beschreibung:	X, 394 S. graph. Darst.
ISBN:	0471720348

Internformat

MARC


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Datensatz im Suchindex

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author_facet	Grönroos, Christian
author_role	aut
author_sort	Grönroos, Christian
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bvnumber	BV013306477
callnumber-first	H - Social Science
callnumber-label	HD9980
callnumber-raw	HD9980.5
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callnumber-subject	HD - Industries, Land Use, Labor
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ctrlnum	(OCoLC)247741503 (DE-599)BVBBV013306477
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. ed.
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spelling	Grönroos, Christian Verfasser aut Service management and marketing a customer relationship management approach Christian Grönroos 2. ed. Chichester u.a. Wiley 2000 X, 394 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Dienstleistung (DE-588)4012178-1 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 s Management (DE-588)4037278-9 s DE-604 Dienstleistung (DE-588)4012178-1 s DE-188 Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Grönroos, Christian Service management and marketing a customer relationship management approach Dienstleistung (DE-588)4012178-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd
subject_GND	(DE-588)4012178-1 (DE-588)4326109-7 (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4012181-1
title	Service management and marketing a customer relationship management approach
title_auth	Service management and marketing a customer relationship management approach
title_exact_search	Service management and marketing a customer relationship management approach
title_full	Service management and marketing a customer relationship management approach Christian Grönroos
title_fullStr	Service management and marketing a customer relationship management approach Christian Grönroos
title_full_unstemmed	Service management and marketing a customer relationship management approach Christian Grönroos
title_short	Service management and marketing
title_sort	service management and marketing a customer relationship management approach
title_sub	a customer relationship management approach
topic	Dienstleistung (DE-588)4012178-1 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd
topic_facet	Dienstleistung Beziehungsmanagement Management Marketing Kundenmanagement Dienstleistungsbetrieb
work_keys_str_mv	AT gronrooschristian servicemanagementandmarketingacustomerrelationshipmanagementapproach

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