Marketing strategies for central and eastern Europe:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Aldershot [u.a.]
Ashgate
2001
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | X, 306 S. graph. Darst. |
| ISBN: | 075461316X |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | List of Contributors viii
Foreword and Acknowledgements x
INTRODUCTION 1
Stewart Arnold, Petr Chadraba, and Reiner Springer
PART I: MARKET ENTRY STRATEGIES
1 Working Strategies of a Small Transition Economy in
Attracting Foreign Direct Investment: The Estonian Case 15
Mait Miljan and Mart Sorg
2 Foreign Direct Investment Behaviour of Nordic Firms in
Central and Eastern Europe 35
Jorma Larimo
3 Risk Management for Foreign Direct Investments in
Eastern Europe with New Derivative Instruments 69
Roland Leitinger
4 Russian Food Markets: Opportunities for Western
Companies? 101
Antti Helanterd and Asta Salmi
PART H: MARKETING STRATEGIES IN CENTRAL
AND EASTERN EUROPE
5 The External Marketing Environment as Perceived by
Romanian Managers 129
Calin Veghes
v
6 Current Problems in Marketing Strategy Formulation
at the Firm Level in Russia 145
Alun Tlusty Sheen
7 Advertising Development in the Baltic States 155
Stewart Arnold
8 Internationalisation of Retailing in Poland: The
Economics of Scarcity? 177
John Dawson and John Henley
PART HI: CONSUMER BEHAVIOUR
9 Lifestyle Based on Consumption Patterns in Hungary 201
Ildiko Gergdtz and Maria Tb rocsik
10 Consumption Preferences amongst Polish Teenagers 212
Malgorzata Gornik Durose
11 Factors Influencing Polish Consumers Reactions to
the Advertised Product 225
Maria Pietras
12 Applicability of Telephone Surveys in Eastern Ukraine 242
James A. Talaga
PART IV: MARKETING AND SMEs IN CENTRAL
AND EASTERN EUROPE
13 The Marketing Orientation of Polish SMEs 253
Mieczyslaw Ciurla and Milleniusz W. Nowak
14 Marketing Craft Businesses: The Slovenian Case 260
lea Rojsek and Darja Podobnik
vi
15 Preparation of a Marketing Strategy in an
Industrial Company 289
Regina Virvilaite and Laimona Sliburyte
vii
|
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| spelling | Marketing strategies for central and eastern Europe ed. by Stewart Arnold ... Aldershot [u.a.] Ashgate 2001 X, 306 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Export marketing Europe, Eastern Congresses Investments, Foreign Europe, Eastern Congresses Marketing Europe, Eastern Congresses Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Mitteleuropa (DE-588)4039677-0 gnd rswk-swf Osteuropa (DE-588)4075739-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Mitteleuropa (DE-588)4039677-0 g Marketingstrategie (DE-588)4120697-6 s DE-604 Osteuropa (DE-588)4075739-0 g Arnold, Stewart Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009070987&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Marketing strategies for central and eastern Europe |
| title_auth | Marketing strategies for central and eastern Europe |
| title_exact_search | Marketing strategies for central and eastern Europe |
| title_full | Marketing strategies for central and eastern Europe ed. by Stewart Arnold ... |
| title_fullStr | Marketing strategies for central and eastern Europe ed. by Stewart Arnold ... |
| title_full_unstemmed | Marketing strategies for central and eastern Europe ed. by Stewart Arnold ... |
| title_short | Marketing strategies for central and eastern Europe |
| title_sort | marketing strategies for central and eastern europe |
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