Book marketing and promotion: a handbook of good practice
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Oxford
INASP
2001
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XV, 366 S. |
| ISBN: | 0952298996 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| bvnumber | BV013300565 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z278 |
| callnumber-raw | Z278 |
| callnumber-search | Z278 |
| callnumber-sort | Z 3278 |
| callnumber-subject | Z - Books and Writing |
| classification_rvk | QR 740 |
| ctrlnum | (OCoLC)44652165 (DE-599)BVBBV013300565 |
| dewey-full | 381.45002 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381.45002 |
| dewey-search | 381.45002 |
| dewey-sort | 3381.45002 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| indexdate | 2024-07-09T18:43:23Z |
| institution | BVB |
| isbn | 0952298996 |
| language | English |
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| physical | XV, 366 S. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | INASP |
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| spelling | Book marketing and promotion a handbook of good practice Hans M. Zell. With case studies by Bridget Impey ... 1. publ. Oxford INASP 2001 XV, 366 S. txt rdacontent n rdamedia nc rdacarrier Books Marketing Books Marketing Case studies Publishers and publishing Marketing Publishers and publishing Marketing Case studies Buch (DE-588)4008570-3 gnd rswk-swf Verlag (DE-588)4063004-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Buch (DE-588)4008570-3 s Marketing (DE-588)4037589-4 s DE-604 Verlag (DE-588)4063004-3 s Zell, Hans 1940- Sonstige (DE-588)128947519 oth Impey, Bridget Sonstige oth |
| spellingShingle | Book marketing and promotion a handbook of good practice Books Marketing Books Marketing Case studies Publishers and publishing Marketing Publishers and publishing Marketing Case studies Buch (DE-588)4008570-3 gnd Verlag (DE-588)4063004-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4008570-3 (DE-588)4063004-3 (DE-588)4037589-4 (DE-588)4522595-3 |
| title | Book marketing and promotion a handbook of good practice |
| title_auth | Book marketing and promotion a handbook of good practice |
| title_exact_search | Book marketing and promotion a handbook of good practice |
| title_full | Book marketing and promotion a handbook of good practice Hans M. Zell. With case studies by Bridget Impey ... |
| title_fullStr | Book marketing and promotion a handbook of good practice Hans M. Zell. With case studies by Bridget Impey ... |
| title_full_unstemmed | Book marketing and promotion a handbook of good practice Hans M. Zell. With case studies by Bridget Impey ... |
| title_short | Book marketing and promotion |
| title_sort | book marketing and promotion a handbook of good practice |
| title_sub | a handbook of good practice |
| topic | Books Marketing Books Marketing Case studies Publishers and publishing Marketing Publishers and publishing Marketing Case studies Buch (DE-588)4008570-3 gnd Verlag (DE-588)4063004-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Books Marketing Books Marketing Case studies Publishers and publishing Marketing Publishers and publishing Marketing Case studies Buch Verlag Marketing Fallstudiensammlung |
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