APA (7th ed.) Citation

Chakrapani, C. (1998). How to measure service quality & customer satisfaction: The informal field-guide for tools and techniques. American Marketing Assoc.

Chicago Style (17th ed.) Citation

Chakrapani, Chuck. How to Measure Service Quality & Customer Satisfaction: The Informal Field-guide for Tools and Techniques. Chicago, Ill: American Marketing Assoc, 1998.

MLA (9th ed.) Citation

Chakrapani, Chuck. How to Measure Service Quality & Customer Satisfaction: The Informal Field-guide for Tools and Techniques. American Marketing Assoc, 1998.