E-commerce strategies: [mapping your organization's success in today's competitive marketplace]
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Redmond, Wash.
Microsoft Pr.
2000
|
| Schriftenreihe: | IT-professional
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 341 S. Ill. |
| ISBN: | 0735607230 |
Internformat
MARC
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| 300 | |a XXIII, 341 S. |b Ill. | ||
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| 650 | 4 | |a Business enterprises |x Computer networks |x Planning | |
| 650 | 4 | |a Electronic commerce |x Planning | |
| 650 | 4 | |a Internet marketing |x Planning | |
| 650 | 4 | |a Strategic planning | |
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Datensatz im Suchindex
| _version_ | 1804128007393116160 |
|---|---|
| adam_text | Contents at a Glance
part i E Commerce Changes Everything
1 Go Online or Go Out of Business? 3
2 E Commerce in Action: Reality and Myth 25
3 The E Commerce Obstacle Course 53
4 Measuring Success 79
Part n E Commerce Business Solutions
5 E Commerce Building Blocks 107
6 E Commerce Site Essentials 129
7 E Commerce Best Practices 151
8 Brand Management Strategies 169
Part iii The Microsoft Total E Commerce Solution
9 Microsoft s E Commerce Strategy 191
10 Microsoft s E Commerce Platform 211
11 Web Portals 239
12 Partnering 253
Part iv Appendixes
A References 271
B Web Site References 275
C Microsoft E Commerce Product and Services Briefs 281
Table of Contents
Introduction xii
part i E Commerce Changes Everything
1 Go Online or Go Out of Business? 3
Understanding E Commerce 4
E Commerce Comes of Age 11
Why E Commerce? 14
Wrap Up 22
Taking Stock 23
Action Plan 24
2 E Commerce in Action: Reality and Myth 25
Where Are Businesses Applying E Commerce Solutions? 26
How Are Organizations Using Their E Commerce Sites? 40
E Commerce Myths 44
Wrap Up 48
Taking Stock 50
Action Plan 50
3 The E Commerce Obstacle Course 53
Cost/Benefit Analysis 54
Technology Issues 58
Going Global 62
Legal Issues 68
Security 71
Staffing for E Commerce 73
Wrap Up 75
Taking Stock 76
Action Plan 77
vii
Table of Contents
4 Measuring Success 79
What Criteria Must E Commerce Solutions Meet? 79
Judging Solutions 89
Determining Decision Making Factors 92
Measuring a Solution s Success 97
Wrap Up 102
Taking Stock 103
Action Plan 104
part ii E Commerce Business Solutions
5 E Commerce Building Blocks 107
Hardware Basics 108
Software Basics 116
External Service Providers 120
Interfaces and Integration: Leveraging Existing Systems 122
Building an E Commerce Program 124
Wrap Up 125
Taking Stock 127
Action Plan 127
6 E Commerce Site Essentials 129
Your Opening Line: The Home Page 130
Show Some Style! 142
Extranets for Business To Business Transactions 144
Content Management Tools 144
Wrap Up 147
Taking Stock 148
Action Plan 148
7 E Commerce Best Practices 151
Managing the Visitor Relationship: Profiling and Personalization 152
Managing and Maintaining Visitor Privacy 154
Make Your Site Easy to Use 158
Managing Visitor Perceptions 159
Table of Contents
Give Em What They Want and Don t Insult Their Intelligence 160
Site Consistency 162
Managing Business Knowledge Using E Commerce 163
The Road to Enlightenment 163
Wrap Up 165
Taking Stock 166
Action Plan 167
8 Brand Management Strategies 169
Passing from the Brick and Mortar to the Virtual World 170
Using the Internet Grapevine 177
Managing E Brand Risk 179
Partnering with Everyone 181
Protecting Your Brand 182
Innovating Constantly to Beat Competitors 184
Acquiring and Retaining Customers 185
Wrap Up 186
Taking Stock 187
Action Plan 188
Part iii The Microsoft Total E Commerce Solution
9 Microsoft s E Commerce Strategy 191
Strategy Statements 192
Microsoft and the Future of E Commerce 197
The BizTalk Framework 202
Using Knowledge Management to Improve E Commerce Success 204
Adapting Business Operations to Improve E Commerce Success 206
Wrap Up 208
Taking Stock 209
Action Plan 210
10 Microsoft s E Commerce Platform 211
Doing Business on the Internet Through Collaboration 212
Creating and Managing Internet Content 216
ix
Table of Contents
E Commerce Platform Foundation 221
Processing E Commerce Transactions 229
Microsoft E Commerce Security Initiatives 233
Wrap Up 236
Taking Stock 237
Action Plan 238
11 Web Portals 239
MSN: The Microsoft Network 240
MSNBC 244
Advertising and Sponsorship 246
Small Business Services 247
Enterprise Information Portals 248
Wrap Up 251
Taking Stock 252
Action Plan 252
12 Partnering 253
Partnering Issues 253
Independent Software Vendors 260
Web Developers 261
Enterprise Services 262
Commerce and Application Hosting 263
Wrap Up 265
Taking Stock 267
Action Plan 268
part iv Appendixes
A References 271
B Web Site References 275
C Microsoft E Commerce Product and Services Brief 281
Glossary 307
Index 327
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| indexdate | 2024-07-09T18:42:24Z |
| institution | BVB |
| isbn | 0735607230 |
| language | English |
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| spelling | Trepper, Charles H. Verfasser aut E-commerce strategies [mapping your organization's success in today's competitive marketplace] Charles Trepper Redmond, Wash. Microsoft Pr. 2000 XXIII, 341 S. Ill. txt rdacontent n rdamedia nc rdacarrier IT-professional Unternehmen Business enterprises Computer networks Planning Electronic commerce Planning Internet marketing Planning Strategic planning Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Strategisches Management (DE-588)4124261-0 s Electronic Commerce (DE-588)4592128-3 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009027670&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Trepper, Charles H. E-commerce strategies [mapping your organization's success in today's competitive marketplace] Unternehmen Business enterprises Computer networks Planning Electronic commerce Planning Internet marketing Planning Strategic planning Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | E-commerce strategies [mapping your organization's success in today's competitive marketplace] |
| title_auth | E-commerce strategies [mapping your organization's success in today's competitive marketplace] |
| title_exact_search | E-commerce strategies [mapping your organization's success in today's competitive marketplace] |
| title_full | E-commerce strategies [mapping your organization's success in today's competitive marketplace] Charles Trepper |
| title_fullStr | E-commerce strategies [mapping your organization's success in today's competitive marketplace] Charles Trepper |
| title_full_unstemmed | E-commerce strategies [mapping your organization's success in today's competitive marketplace] Charles Trepper |
| title_short | E-commerce strategies |
| title_sort | e commerce strategies mapping your organization s success in today s competitive marketplace |
| title_sub | [mapping your organization's success in today's competitive marketplace] |
| topic | Unternehmen Business enterprises Computer networks Planning Electronic commerce Planning Internet marketing Planning Strategic planning Electronic Commerce (DE-588)4592128-3 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Unternehmen Business enterprises Computer networks Planning Electronic commerce Planning Internet marketing Planning Strategic planning Electronic Commerce Strategisches Management |
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