Marketing planning & strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio
South-Western College Publ.
2000
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVIII, 925 S. graph. Darst. |
| ISBN: | 0324014805 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804128006371803136 |
|---|---|
| adam_text | Contents in Brief
Preface xm
Part One Introduction
1 Marketing and the Concept of Planning and Strategy 2
2 Strategic Marketing 23
Part Two Strategic Analysis
3 Corporate Appraisal 45
4 Understanding Competition 73
5 Focusing on the Customer 104
6 Scanning the Environment 126
Part Three Strategic Capabilities and Direction
7 Measuring Strengths and Weaknesses 160
8 Developing Marketing Objectives and Goals 184
Part Four Strategy Formulation
9 Strategy Selection 213
10 Portfolio Analysis 240
Part Five Strategy Implementation and Control
11 Organizational Structure 274
12 Strategic Tools 298
Part Six Marketing Strategies
13 Market Strategies 333
14 Product Strategies 358
15 Pricing Strategies 409
16 Distribution Strategies 444
17 Promotion Strategies 481
18 Global Market Strategies 514
Cases 551
Name Index 913
Subject Index 921
Contents
Preface xiii
Part One Introduction
1 Marketing and the Concept of Planning
and Strategy 2
Concept of Planning 4
Concept of Strategy 9
Concept of Strategic Planning 10
Strategic Business Units (SBUs) 17
Summary 21
Discussion Questions 22
Notes 22
2 Strategic Marketing 23
Concept of Strategic Marketing 23
Aspects of Strategic Marketing 27
Strategic Marketing and Marketing Management 32
The Process of Strategic Marketing: An Example 35
Strategic Marketing Implementation 38
Plan of the Book 40
Summary 41
Discussion Questions 42
Notes 42
Part Two Strategic Analysis
3 Corporate Appraisal 45
Meaning of Corporate Appraisal 45
Factors in Appraisal: Corporate Publics 47
Factors in Appraisal: Value Orientation
of Top Management 53
Factors in Appraisal: Corporate Resources 63
Past Performance of Business Units 69
Summary 70
Discussion Questions 71
Notes 71
Is
4 Understanding Competition 73
Meaning of Competition 73
Theory of Competition 75
Classifying Competitors 77
Intensity, or Degree, of Competition 78
Competitive Intelligence 82
Seeking Competitive Advantage 90
Sustaining Competitive Advantage 99
Summary 101
Discussion Questions 102
Notes 103
5 Focusing on the Customer 104
Identifying Markets 104
Customer Need 106
Market Emergence 108
Defining Market Boundaries 110
Served Market 113
Customer Segmentation 118
Summary 124
Discussion Questions 124
Notes 125
6 Scanning the Environment 126
Importance of Environmental Scanning 126
What Scanning Can Accomplish 128
The Concept of Environment 128
State of the Art 129
Types of Environment 133
Environmental Scanning and Marketing Strategy 144
Environmental Scanning Procedure 145
Conducting Environmental Scanning: An Example 148
Organizational Arrangements and Problems 152
Summary 154
Discussion Questions 155
Notes 155
Appendix: Scanning Techniques 156
Strategic Capabilities and Direction
7 Measuring Strengths and Weaknesses 160
Meaning of Strengths and Weaknesses 160
Studying Strengths and Weaknesses: State of the Art 161
Systematic Measurement of Strengths and Weaknesses 164
Contents vii
Analyzing Strengths and Weaknesses 174
Concept of Synergy 180
Summary 182
Discussion Questions 182
Notes 182
8 Developing Marketing Objectives and Goals 184
Framework for Defining Objectives 185
Corporate Strategic Direction 186
SBU Objectives 192
Business Mission 193
SBU Objectives and Goals 199
Product/Market Objectives 200
Process of Setting Objectives 206
Summary 209
Discussion Questions 210
Notes 210
Part Four Strategy Formulation
9 Strategy Selection 213
Conceptual Scheme 213
Product/Market Strategy 213
Determining SBU Strategy 225
Strategy Evaluation 231
Summary 234
Discussion Questions 235
Notes 235
Appendix: Perspectives on Strategic Thrusts 236
10 Portfolio Analysis 240
Product Life Cycle 241
Portfolio Matrix 247
Multifactor Portfolio Matrix 258
Portfolio Matrix: Critical Analysis 265
A New Product Portfolio Approach: Porter s Generic
Strategies Framework 269
Portfolio Analysis Conclusion 269
Summary 270
Discussion Questions 271
Notes 271
5
Strategy Implementation and Control
11 Organizational Structure 274
The Traditional Organization 274
Creating Market Responsive Organizations 275
Role of Systems in Implementing Strategy 282
Executive Reward Systems 284
Leadership Style 286
Measuring Strategic Performance 290
Achieving Strategic Planning Effectiveness 291
Strategic Planning and Marketing Organization 293
Summary 295
Discussion Questions 296
Motes 296
12 Strategic Tools 298
Experience Curve Concept 298
Profit Impact of Marketing Strategy (PIMS) 303
Measuring the Value of Marketing Strategies 307
Game Theory 309
Delphi Technique 311
Trend Impact Analysis 314
Cross Impact Analysis 316
Scenario Building 320
Other Tools 321
Summary 324
Discussion Questions 324
Notes 325
Appendix: Experience Curve Construction 325
Marketing Strategies
13 Market Strategies 333
Dimensions of Market Strategies 333
Market Scope Strategy 334
Market Geography Strategy 338
Market Entry Strategy 342
Market Commitment Strategy 347
Market Dilution Strategy 350
Summary 352
Discussion Questions 353
Notes 353
Appendix: Perspectives of Marketing Strategies 354
Contents ix
14 Product Strategies 358
Dimensions of Product Strategies 358
Product Positioning Strategy 359
Product Repositioning Strategy 363
Product Overlap Strategy 367
Product Scope Strategy 370
Product Design Strategy 373
Product Elimination Strategy 376
New Product Strategy 380
Diversification Strategy 388
Value Marketing Strategy 393
Summary 401
Discussion Questions 402
Notes 402
Appendix: Perspectives on Product Strategies 404
15 Pricing Strategies 409
Review of Pricing Factors 409
Pricing Strategy for New Products 418
Pricing Strategies for Established Products 421
Price Flexibility Strategy 428
Product Line Pricing Strategy 430
Leasing Strategy 432
Bundling Pricing Strategy 434
Price Leadership Strategy 435
Price Strategy to Build Market Share 436
Summary 437
Discussion Questions 438
Notes 439
Appendix: Perspectives of Pricing Strategies 439
16 Distribution Strategies 444
Channel Structure Strategy 444
Distribution Scope Strategy 452
Multiple Channel Strategy 455
Channel Modification Strategy 462
Channel Control Strategy 468
Conflict Management Strategy 473
Summary 475
Discussion Questions 475
Notes 476
Appendix: Perspectives on Distribution Strategies 477
5
17 Promotion Strategies 481
Strategies for Developing Promotional Perspectives 481
Advertising Strategies 492
Personal Selling Strategies 503
Summary 510
Discussion Questions 510
Notes 511
Appendix: Perspectives on Promotion Strategies 512
18 Global Market Strategies 514
Identifying Target Markets 515
Entry Strategies 523
Global Market Environment 527
Strategy for Global Marketing Programs 531
Marketing in Global Business Strategy 535
Developing Global Market Strategy: An Example 537
Summary 545
Discussion Questions 546
Notes 546
Cases
1 The Gillette Company (A) 551
2 The Gillette Company (B) 561
3 Dell Computer Corporation 564
4 Kodak vs. Fuji 583
5 Loblaws 586
6 CIBC 596
7 The Nottoway Plantation, Restaurant, and Inn:
The White Castle of Louisiana 613
8 Farggi 625
9 Lever Brothers Introduction of Snuggle Fabric Softener 646
10 Anheuser Busch, Inc. 655
11 SR Corp: Decisions for an Emerging Technology 670
12 Kortec and Wrenware Architectural Hardware 689
13 Sony Corporation: Car Navigation System 698
14 Procter Gamble: Bringing the Company into the 21st Century 725
15 SpainSko 735
16 Coca Cola s Long Term Marketing Strategy 761
17 L Oreal Nederland B.V.: Product Introduction 770
18 Polaroid and the Family Imaging Market 780
19 Fike s European Strategies 803
20 PSA Peugeot Citroen 810
Contents xi
21 Carvel in Beijing 822
22 KFC: Doing Chicken Right in the U.S. Fast Food Industry 846
23 Lonetown Press 861
24 Middlesex Mutual Assurance Company 867
25 Discount Retailing Battlefield: Kmart vs. Wal Mart 876
26 Procter Gamble—Scope 891
27 FedEx and UPS in China—Competing with Contrasting Strategies 902
28 Playboy Enterprises, Inc. (A) 906
29 Playboy Enterprises, Inc. (B) 910
Name Index 913
Subject Index 921
|
| any_adam_object | 1 |
| author | Jain, Subhash C. 1942- |
| author_GND | (DE-588)123378818 |
| author_facet | Jain, Subhash C. 1942- |
| author_role | aut |
| author_sort | Jain, Subhash C. 1942- |
| author_variant | s c j sc scj |
| building | Verbundindex |
| bvnumber | BV013244757 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)247083938 (DE-599)BVBBV013244757 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV013244757 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:42:23Z |
| institution | BVB |
| isbn | 0324014805 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009026959 |
| oclc_num | 247083938 |
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| owner_facet | DE-M347 DE-858 |
| physical | XVIII, 925 S. graph. Darst. |
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| publisher | South-Western College Publ. |
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| spelling | Jain, Subhash C. 1942- Verfasser (DE-588)123378818 aut Marketing planning & strategy Subhash C. Jain 6. ed. Cincinnati, Ohio South-Western College Publ. 2000 XVIII, 925 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmensplanung (DE-588)4078609-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Unternehmensplanung (DE-588)4078609-2 s Strategische Planung (DE-588)4309237-8 s DE-604 Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009026959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jain, Subhash C. 1942- Marketing planning & strategy Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd |
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| title | Marketing planning & strategy |
| title_auth | Marketing planning & strategy |
| title_exact_search | Marketing planning & strategy |
| title_full | Marketing planning & strategy Subhash C. Jain |
| title_fullStr | Marketing planning & strategy Subhash C. Jain |
| title_full_unstemmed | Marketing planning & strategy Subhash C. Jain |
| title_short | Marketing planning & strategy |
| title_sort | marketing planning strategy |
| topic | Strategisches Management (DE-588)4124261-0 gnd Unternehmensplanung (DE-588)4078609-2 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Strategisches Management Unternehmensplanung Marketing Marketingmanagement Marketingstrategie Strategische Planung Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009026959&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT jainsubhashc marketingplanningstrategy |