International dimensions of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ill. [u.a.]
South Western College Publ.
2000
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 211 S. graph. Darst. |
| ISBN: | 0324014910 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1806142867001835520 |
|---|---|
| adam_text |
C 0 N T E N^T ,:S fV'r' ' ^
Chapter 1 Marketing and International Marketing 1
The Need to Think International 2
The Extent of International Business in U.S. Firms 4
Alternative Ways of Marketing Internationally 6
International Marketing: When in Rome, Be Different 8
Company Influences on International Marketing 10
Summary 12
Questions 12
Further Reading 13
Chapter 2 The Environment of International Marketing 14
Relationship Marketing 14
, • International Environment 16
Why International Trade? 17
International Politics 24
Foreign Market Environment 27
The Economy 28
The People Environment 36
. Culture—A Shaper of Behavior 37
The Political and Legal Environment 42
ix
Summary 45 I
Questions 45 1
Further Reading 46 '
Chapter 3 Foreign Consumers and Foreign Markets 47
Nf Foreign Consumer Markets 47
Foreign Industrial Markets 56
Foreign Government Markets 60
Summary 66
Questions 67
Further Reading 67
Chapter 4 International Marketing Research 68
•yf What Is International Marketing Research? 68
Conducting International Marketing Research 71
Problems in International Marketing Research 77
Special Approaches in International Marketing Research 83
Information Sources 87
Success and Failure in International Marketing Research 89
Summary 90
Questions 90
Further Reading 91
Chapter 5 Product Strategies for World Markets 92
Choosing Products for World Markets 92
The Core Product 94
Auxiliary Product Features 101
Developing Products for World Markets 108
Summary 117
Questions 117
Further Reading 118
Chapter 6 International Distribution Decisions 119
Getting Products into Foreign Markets 119
Marketing Internationally from Domestic Production 121
Marketing Internationally from Foreign Production 127
Distribution Channels Within Foreign Markets 131
Wholesaling and Retailing in World Markets 134
International Physical Distribution 140
Summary 145
Questions 145
Further Reading 146
Chapter 7 International Dimensions of Pricing 147
Pricing for Export 148
X Pricing within Foreign Markets . 158
European Monetary Union 166
Summary 168
Questions 168
Further Reading 169
Chapter 8 International Dimensions of Promotion 170
V Advertising in Foreign Markets 170
•*„' The National Environment of Advertising 172
Advertising in Export and Licensee Markets 177
Advertising in Foreign Subsidiary Markets 180
Personal Selling 187
Other Kinds of Promotion 191
Summary 193
Questions 194
Further Reading 194
URL Listing 196 |
| any_adam_object | 1 |
| author | Terpstra, Vern Russow, Lloyd C. 1951- |
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| ctrlnum | (OCoLC)245927679 (DE-599)BVBBV013236742 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV013236742 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T00:27:43Z |
| institution | BVB |
| isbn | 0324014910 |
| language | English |
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| physical | XI, 211 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | South Western College Publ. |
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| spelling | Terpstra, Vern Verfasser aut International dimensions of marketing Vern Terpstra ; Lloyd C. Russow 4. ed. Cincinnati, Ill. [u.a.] South Western College Publ. 2000 XI, 211 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Export marketing Marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 USA (DE-588)4078704-7 g 1\p DE-604 Russow, Lloyd C. 1951- Verfasser (DE-588)172621984 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009019732&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Terpstra, Vern Russow, Lloyd C. 1951- International dimensions of marketing Export marketing Marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4078704-7 |
| title | International dimensions of marketing |
| title_auth | International dimensions of marketing |
| title_exact_search | International dimensions of marketing |
| title_full | International dimensions of marketing Vern Terpstra ; Lloyd C. Russow |
| title_fullStr | International dimensions of marketing Vern Terpstra ; Lloyd C. Russow |
| title_full_unstemmed | International dimensions of marketing Vern Terpstra ; Lloyd C. Russow |
| title_short | International dimensions of marketing |
| title_sort | international dimensions of marketing |
| topic | Export marketing Marketing Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing Marketing Internationales Marketing USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009019732&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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