APA (7th ed.) Citation

Kanner, B. (1999). The 100 best tv commercials: ... and why they worked (1st. ed.). Times Business.

Chicago Style (17th ed.) Citation

Kanner, Bernice. The 100 Best Tv Commercials: ... and Why They Worked. 1st. ed. New York [u.a.]: Times Business, 1999.

MLA (9th ed.) Citation

Kanner, Bernice. The 100 Best Tv Commercials: ... and Why They Worked. 1st. ed. Times Business, 1999.