The 100 best tv commercials: ... and why they worked
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Times Business
1999
|
| Ausgabe: | 1st. ed. |
| Schlagworte: | |
| Beschreibung: | XVII, 252 S. Ill. |
| ISBN: | 0812929950 |
Internformat
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| 245 | 1 | 0 | |a The 100 best tv commercials |b ... and why they worked |c Bernice Kanner |
| 246 | 1 | 3 | |a The hundred best tv commercials |
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Datensatz im Suchindex
| _version_ | 1804127904889569280 |
|---|---|
| any_adam_object | |
| author | Kanner, Bernice |
| author_facet | Kanner, Bernice |
| author_role | aut |
| author_sort | Kanner, Bernice |
| author_variant | b k bk |
| building | Verbundindex |
| bvnumber | BV013205421 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.T42 |
| callnumber-search | HF6146.T42 |
| callnumber-sort | HF 46146 T42 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)40174751 (DE-599)BVBBV013205421 |
| dewey-full | 659.14/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/3 |
| dewey-search | 659.14/3 |
| dewey-sort | 3659.14 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st. ed. |
| format | Book |
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| publisher | Times Business |
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| spelling | Kanner, Bernice Verfasser aut The 100 best tv commercials ... and why they worked Bernice Kanner The hundred best tv commercials 1st. ed. New York [u.a.] Times Business 1999 XVII, 252 S. Ill. txt rdacontent n rdamedia nc rdacarrier Messages publicitaires Publicité télévisée Reclame gtt Televisie gtt Television advertising Case studies Fernsehen (DE-588)4016825-6 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Werbespot (DE-588)4197734-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s DE-604 Fernsehen (DE-588)4016825-6 s Werbespot (DE-588)4197734-8 s |
| spellingShingle | Kanner, Bernice The 100 best tv commercials ... and why they worked Messages publicitaires Publicité télévisée Reclame gtt Televisie gtt Television advertising Case studies Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbespot (DE-588)4197734-8 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4189638-5 (DE-588)4016842-6 (DE-588)4197734-8 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | The 100 best tv commercials ... and why they worked |
| title_alt | The hundred best tv commercials |
| title_auth | The 100 best tv commercials ... and why they worked |
| title_exact_search | The 100 best tv commercials ... and why they worked |
| title_full | The 100 best tv commercials ... and why they worked Bernice Kanner |
| title_fullStr | The 100 best tv commercials ... and why they worked Bernice Kanner |
| title_full_unstemmed | The 100 best tv commercials ... and why they worked Bernice Kanner |
| title_short | The 100 best tv commercials |
| title_sort | the 100 best tv commercials and why they worked |
| title_sub | ... and why they worked |
| topic | Messages publicitaires Publicité télévisée Reclame gtt Televisie gtt Television advertising Case studies Fernsehen (DE-588)4016825-6 gnd Werbesendung (DE-588)4189638-5 gnd Fernsehsendung (DE-588)4016842-6 gnd Werbespot (DE-588)4197734-8 gnd |
| topic_facet | Messages publicitaires Publicité télévisée Reclame Televisie Television advertising Case studies Fernsehen Werbesendung Fernsehsendung Werbespot USA Fallstudiensammlung |
| work_keys_str_mv | AT kannerbernice the100besttvcommercialsandwhytheyworked AT kannerbernice thehundredbesttvcommercials |