The new direct marketing: how to implement a profit-driven database marketing strategy
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
1998
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XX, 716 S. Ill., graph. Darst. |
| ISBN: | 0070580561 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20000613 | ||
| 007 | t | ||
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| 035 | |a (DE-599)BVBBV013200911 | ||
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| 245 | 1 | 0 | |a The new direct marketing |b how to implement a profit-driven database marketing strategy |c David Shepard Associates, Inc. With individual contrib. by Rajeev Batra ... |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York [u.a.] |b McGraw-Hill |c 1998 | |
| 300 | |a XX, 716 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Database management | |
| 650 | 4 | |a Database marketing | |
| 650 | 4 | |a Direct marketing |x Data processing | |
| 650 | 4 | |a Direct marketing |x Statistical methods | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Database-Marketing |0 (DE-588)4263308-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Statistik |0 (DE-588)4056995-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Datenbanksystem |0 (DE-588)4113276-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Direktmarketing |0 (DE-588)4012421-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Statistik |0 (DE-588)4056995-0 |D s |
| 689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804127901312876544 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)121629791 |
| building | Verbundindex |
| bvnumber | BV013200911 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.126 |
| callnumber-search | HF5415.126 |
| callnumber-sort | HF 45415.126 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)222132120 (DE-599)BVBBV013200911 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV013200911 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:40:42Z |
| institution | BVB |
| institution_GND | (DE-588)5145086-0 |
| isbn | 0070580561 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008994007 |
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| owner_facet | DE-20 |
| physical | XX, 716 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | The new direct marketing how to implement a profit-driven database marketing strategy David Shepard Associates, Inc. With individual contrib. by Rajeev Batra ... 3. ed. New York [u.a.] McGraw-Hill 1998 XX, 716 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung Database management Database marketing Direct marketing Data processing Direct marketing Statistical methods Internet marketing Database-Marketing (DE-588)4263308-4 gnd rswk-swf Statistik (DE-588)4056995-0 gnd rswk-swf Datenbanksystem (DE-588)4113276-2 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Direktmarketing (DE-588)4012421-6 s Statistik (DE-588)4056995-0 s DE-604 Datenbanksystem (DE-588)4113276-2 s 1\p DE-604 Database-Marketing (DE-588)4263308-4 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Batra, Rajeev Sonstige (DE-588)121629791 oth David Shepard Associates Sonstige (DE-588)5145086-0 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The new direct marketing how to implement a profit-driven database marketing strategy Datenverarbeitung Database management Database marketing Direct marketing Data processing Direct marketing Statistical methods Internet marketing Database-Marketing (DE-588)4263308-4 gnd Statistik (DE-588)4056995-0 gnd Datenbanksystem (DE-588)4113276-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Direktmarketing (DE-588)4012421-6 gnd |
| subject_GND | (DE-588)4263308-4 (DE-588)4056995-0 (DE-588)4113276-2 (DE-588)4120697-6 (DE-588)4012421-6 |
| title | The new direct marketing how to implement a profit-driven database marketing strategy |
| title_auth | The new direct marketing how to implement a profit-driven database marketing strategy |
| title_exact_search | The new direct marketing how to implement a profit-driven database marketing strategy |
| title_full | The new direct marketing how to implement a profit-driven database marketing strategy David Shepard Associates, Inc. With individual contrib. by Rajeev Batra ... |
| title_fullStr | The new direct marketing how to implement a profit-driven database marketing strategy David Shepard Associates, Inc. With individual contrib. by Rajeev Batra ... |
| title_full_unstemmed | The new direct marketing how to implement a profit-driven database marketing strategy David Shepard Associates, Inc. With individual contrib. by Rajeev Batra ... |
| title_short | The new direct marketing |
| title_sort | the new direct marketing how to implement a profit driven database marketing strategy |
| title_sub | how to implement a profit-driven database marketing strategy |
| topic | Datenverarbeitung Database management Database marketing Direct marketing Data processing Direct marketing Statistical methods Internet marketing Database-Marketing (DE-588)4263308-4 gnd Statistik (DE-588)4056995-0 gnd Datenbanksystem (DE-588)4113276-2 gnd Marketingstrategie (DE-588)4120697-6 gnd Direktmarketing (DE-588)4012421-6 gnd |
| topic_facet | Datenverarbeitung Database management Database marketing Direct marketing Data processing Direct marketing Statistical methods Internet marketing Database-Marketing Statistik Datenbanksystem Marketingstrategie Direktmarketing |
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