Marketing strategy and management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
Macmillan
2000
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XXVI, 542 S. graph. Darst. |
| ISBN: | 0333748557 0333748565 |
Internformat
MARC
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| 100 | 1 | |a Baker, Michael John |d 1935- |e Verfasser |0 (DE-588)128372443 |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and management |c Michael J. Baker |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Basingstoke u.a. |b Macmillan |c 2000 | |
| 300 | |a XXVI, 542 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Baker, Michael John 1935- |
| author_GND | (DE-588)128372443 |
| author_facet | Baker, Michael John 1935- |
| author_role | aut |
| author_sort | Baker, Michael John 1935- |
| author_variant | m j b mj mjb |
| building | Verbundindex |
| bvnumber | BV013187786 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)47064021 (DE-599)BVBBV013187786 |
| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV013187786 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:40:32Z |
| institution | BVB |
| isbn | 0333748557 0333748565 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008986553 |
| oclc_num | 47064021 |
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| owner | DE-573 DE-1102 DE-1049 |
| owner_facet | DE-573 DE-1102 DE-1049 |
| physical | XXVI, 542 S. graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Macmillan |
| record_format | marc |
| spelling | Baker, Michael John 1935- Verfasser (DE-588)128372443 aut Marketing strategy and management Michael J. Baker 3. ed. Basingstoke u.a. Macmillan 2000 XXVI, 542 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Strategisch management gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baker, Michael John 1935- Marketing strategy and management Marketing gtt Strategisch management gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4151278-9 |
| title | Marketing strategy and management |
| title_auth | Marketing strategy and management |
| title_exact_search | Marketing strategy and management |
| title_full | Marketing strategy and management Michael J. Baker |
| title_fullStr | Marketing strategy and management Michael J. Baker |
| title_full_unstemmed | Marketing strategy and management Michael J. Baker |
| title_short | Marketing strategy and management |
| title_sort | marketing strategy and management |
| topic | Marketing gtt Strategisch management gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisch management Marketingmanagement Strategisches Management Einführung |
| work_keys_str_mv | AT bakermichaeljohn marketingstrategyandmanagement |