Verfügbarkeit: Marketing management

Marketing management: a relationship marketing perspective

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Bibliographische Detailangaben
Format:	Buch
Sprache:	English
Veröffentlicht:	Basingstoke [u.a.] Macmillan 2000
Ausgabe:	1. publ.
Schriftenreihe:	Macmillan business
Schlagworte:	Marketing > Management Relationship marketing Marketingmanagement Management Beziehungsmanagement Marketing Aufsatzsammlung
Beschreibung:	XVIII, 295 S. graph. Darst.
ISBN:	0333777492 0333777506 0312231865

Internformat

MARC


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Datensatz im Suchindex

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bvnumber	BV013186573
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.13
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ctrlnum	(OCoLC)47118713 (DE-599)BVBBV013186573
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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spelling	Marketing management a relationship marketing perspective Cranfield School of Management 1. publ. Basingstoke [u.a.] Macmillan 2000 XVIII, 295 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Macmillan business Marketing Management Relationship marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Management (DE-588)4037278-9 s DE-604 Marketingmanagement (DE-588)4168907-0 s Beziehungsmanagement (DE-588)4326109-7 s 2\p DE-604 Cranfield School of Management Sonstige (DE-588)5114885-7 oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
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subject_GND	(DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4326109-7 (DE-588)4037589-4 (DE-588)4143413-4
title	Marketing management a relationship marketing perspective
title_auth	Marketing management a relationship marketing perspective
title_exact_search	Marketing management a relationship marketing perspective
title_full	Marketing management a relationship marketing perspective Cranfield School of Management
title_fullStr	Marketing management a relationship marketing perspective Cranfield School of Management
title_full_unstemmed	Marketing management a relationship marketing perspective Cranfield School of Management
title_short	Marketing management
title_sort	marketing management a relationship marketing perspective
title_sub	a relationship marketing perspective
topic	Marketing Management Relationship marketing Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Management Relationship marketing Marketingmanagement Management Beziehungsmanagement Marketing Aufsatzsammlung
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