Holdings: Services marketing :: THWS Bibkatalog

Services marketing: integrating customer focus across the firm

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Bibliographic Details
Main Authors:	Zeithaml, Valarie A. (Author), Bitner, Mary Jo (Author)
Format:	Book
Language:	English
Published:	Boston [u.a.] Irwin McGraw-Hill 2000
Edition:	2. ed.
Series:	McGraw-Hill series in marketing
Subjects:	Dienstensector Marketing Relations avec la clientèle Service à la clientèle Services (Industrie) - Marketing Services - Marketing Customer services Service industries > Marketing Kundenmanagement Dienstleistungsbetrieb Qualitätsmanagement Dienstleistung Kundenorientierung Wettbewerbsstrategie Europa Lehrbuch Fallstudiensammlung
Physical Description:	XXVIII, 620 S. Ill., graph. Darst.
ISBN:	0072312211

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Record in the Search Index

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title	Services marketing integrating customer focus across the firm
title_auth	Services marketing integrating customer focus across the firm
title_exact_search	Services marketing integrating customer focus across the firm
title_full	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner
title_fullStr	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner
title_full_unstemmed	Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner
title_short	Services marketing
title_sort	services marketing integrating customer focus across the firm
title_sub	integrating customer focus across the firm
topic	Dienstensector gtt Marketing Marketing gtt Relations avec la clientèle ram Service à la clientèle Services (Industrie) - Marketing Services - Marketing ram Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd
topic_facet	Dienstensector Marketing Relations avec la clientèle Service à la clientèle Services (Industrie) - Marketing Services - Marketing Customer services Service industries Marketing Kundenmanagement Dienstleistungsbetrieb Qualitätsmanagement Dienstleistung Kundenorientierung Wettbewerbsstrategie Europa Lehrbuch Fallstudiensammlung
work_keys_str_mv	AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm

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MARC

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