Services marketing: integrating customer focus across the firm
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Irwin McGraw-Hill
2000
|
| Ausgabe: | 2. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XXVIII, 620 S. Ill., graph. Darst. |
| ISBN: | 0072312211 |
Internformat
MARC
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| 245 | 1 | 0 | |a Services marketing |b integrating customer focus across the firm |c Valarie A. Zeithaml ; Mary Jo Bitner |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Boston [u.a.] |b Irwin McGraw-Hill |c 2000 | |
| 300 | |a XXVIII, 620 S. |b Ill., graph. Darst. | ||
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| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Relations avec la clientèle |2 ram | |
| 650 | 4 | |a Service à la clientèle | |
| 650 | 4 | |a Services (Industrie) - Marketing | |
| 650 | 7 | |a Services - Marketing |2 ram | |
| 650 | 4 | |a Customer services | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Service industries |x Marketing | |
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| 650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804127885786611712 |
|---|---|
| any_adam_object | |
| author | Zeithaml, Valarie A. Bitner, Mary Jo |
| author_GND | (DE-588)113065035 (DE-588)134158091 |
| author_facet | Zeithaml, Valarie A. Bitner, Mary Jo |
| author_role | aut aut |
| author_sort | Zeithaml, Valarie A. |
| author_variant | v a z va vaz m j b mj mjb |
| building | Verbundindex |
| bvnumber | BV013184384 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 620 QQ 250 QR 560 |
| classification_tum | WIR 935f WIR 810f |
| ctrlnum | (OCoLC)41411942 (DE-599)BVBBV013184384 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Lehrbuch Fallstudiensammlung |
| geographic | Europa (DE-588)4015701-5 gnd |
| geographic_facet | Europa |
| id | DE-604.BV013184384 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:40:28Z |
| institution | BVB |
| isbn | 0072312211 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008983538 |
| oclc_num | 41411942 |
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| physical | XXVIII, 620 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Irwin McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Zeithaml, Valarie A. Verfasser (DE-588)113065035 aut Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner 2. ed. Boston [u.a.] Irwin McGraw-Hill 2000 XXVIII, 620 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Dienstensector gtt Marketing Marketing gtt Relations avec la clientèle ram Service à la clientèle Services (Industrie) - Marketing Services - Marketing ram Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Dienstleistungsbetrieb (DE-588)4012181-1 gnd rswk-swf Qualitätsmanagement (DE-588)4219057-5 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Europa (DE-588)4015701-5 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content 2\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Europa (DE-588)4015701-5 g Dienstleistungsbetrieb (DE-588)4012181-1 s Wettbewerbsstrategie (DE-588)4200234-5 s Kundenmanagement (DE-588)4236865-0 s 3\p DE-604 Dienstleistung (DE-588)4012178-1 s Qualitätsmanagement (DE-588)4219057-5 s Marketing (DE-588)4037589-4 s Kundenorientierung (DE-588)4316837-1 s 4\p DE-604 5\p DE-604 6\p DE-604 Bitner, Mary Jo Verfasser (DE-588)134158091 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zeithaml, Valarie A. Bitner, Mary Jo Services marketing integrating customer focus across the firm Dienstensector gtt Marketing Marketing gtt Relations avec la clientèle ram Service à la clientèle Services (Industrie) - Marketing Services - Marketing ram Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4012181-1 (DE-588)4219057-5 (DE-588)4012178-1 (DE-588)4316837-1 (DE-588)4200234-5 (DE-588)4015701-5 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_exact_search | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml ; Mary Jo Bitner |
| title_short | Services marketing |
| title_sort | services marketing integrating customer focus across the firm |
| title_sub | integrating customer focus across the firm |
| topic | Dienstensector gtt Marketing Marketing gtt Relations avec la clientèle ram Service à la clientèle Services (Industrie) - Marketing Services - Marketing ram Customer services Service industries Marketing Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Dienstleistungsbetrieb (DE-588)4012181-1 gnd Qualitätsmanagement (DE-588)4219057-5 gnd Dienstleistung (DE-588)4012178-1 gnd Kundenorientierung (DE-588)4316837-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Dienstensector Marketing Relations avec la clientèle Service à la clientèle Services (Industrie) - Marketing Services - Marketing Customer services Service industries Marketing Kundenmanagement Dienstleistungsbetrieb Qualitätsmanagement Dienstleistung Kundenorientierung Wettbewerbsstrategie Europa Lehrbuch Fallstudiensammlung |
| work_keys_str_mv | AT zeithamlvalariea servicesmarketingintegratingcustomerfocusacrossthefirm AT bitnermaryjo servicesmarketingintegratingcustomerfocusacrossthefirm |