APA-Zitierstil (7. Ausg.)

Zeithaml, V. A., & Bitner, M. J. (2000). Services marketing: Integrating customer focus across the firm (2. ed.). Irwin McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Zeithaml, Valarie A., und Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2. ed. Boston [u.a.]: Irwin McGraw-Hill, 2000.

MLA-Zitierstil (9. Ausg.)

Zeithaml, Valarie A., und Mary Jo Bitner. Services Marketing: Integrating Customer Focus Across the Firm. 2. ed. Irwin McGraw-Hill, 2000.