Public relations in schools:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, NJ [u.a.]
Merrill
2000
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 1. Aufl. u.d.T.: Public relations in educational organizations |
| Beschreibung: | XXV, 390 S. |
| ISBN: | 0139744118 |
Internformat
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| 245 | 1 | 0 | |a Public relations in schools |c Theodore J. Kowalski |
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| 650 | 4 | |a School management and organization | |
| 650 | 4 | |a School management and organization |v Case studies | |
| 650 | 4 | |a Schools |x Public relations | |
| 650 | 4 | |a Schools |x Public relations |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1804127875139371008 |
|---|---|
| adam_text | IMAGE 1
SECOND EDITION
PUBLICRELATIONS
IN SCHOOLS
THEODORE J. KOWA/SKI TEACHERS COLLEGE, BALL STATE UNIVERSITY
* * * * * * * * * * *
MERRILL, AN IMPRINT OF PRENTICE HALL UPPER SADDLE RIVER; NEW JERSEY
COLUMBUS, OHIO
IMAGE 2
BRIEFCONTENTS
PART I 1 CONTEMPORARY CONDITIONS 1 SCHOOL PUBLIC RELATIONS: A NEW AGENDA
THEODOREL. KOWALSKI 3
2 CHANGES IN SOCIETY AND SCHOOLS THOMAS GLASS 30
3 PUBLIC OPINIONS AND POLITICAL CONTEXTS 46
EDWARD P. ST. LOHN AND MARGARET M. CLEMENTS
PART II 69 UNDERSTANDING PUBLIC RELATIONS
4 PUBLIC RELATIONS THEORY AND PRACTICE E. W. BRODY 71
5 LEGAL AND ETHICAL ASPECTS OF PUBLIC RELATIONS LOSEPH R. MCKINNEY 89
6 PUBLIC RELATIONS AND T ECHNOLOGY ROBERT H. WOODROOF 117
7 PUBLIC RELATIONS IN A COMMUNICATION CONTEXT: LISTENING, NONVERBAL, AND
CONFLICT-RESOLUTION SKILLS 137 ANGELASPAULDINGAND MARY LOHN O HAIR
PART III 163 EDUCATIONAL PUBLIC RELATIONS
8 THE SOCIAL DIMENSIONS OF PUBLIC RELATIONS EDWARD W. CHANCE 165
XI
IMAGE 3
XII BRIEF CONTENTS
9 EFFECTIVE PROGRAMMING AT THE DISTRICT LEVEL
ARTHUR STEILER AND THEODORE L. KOWALSKI 183
10 EFFECTIVE PROGRAMMING AT THE SCHOOL LEVEL LOHN A. BROWN AND RICHARD
K. MURRAY 203
11 PRACTICE IN PRIVATE ELEMENTARY AND SECONDARY SCHOOLS THEODORE L.
KOWALSKI 228
PART IV LEADERSHIP RESPONSIBILITIES 247
12 PLANNING IN PUBLIC RELATIONS: SETTING GOALS AND DEVELOPING STRATEGIES
249
ROBERT H. BEACH AND 1AMES T RENT
13 WORKING WITH THE MEDIA 272
THEODORE L. KOWALSKI
14 RESPONDING TO CRISIS 294
EDWARD H. SEIFERT
15 COLLECTING AND ANALYZING DECISION~ORIENTED DATA 315 A. WILLIAM PLACE,
MARYANNE MCNAMARA, ANDLAMES F. MCNAMARA
16 PUBLIC RELATIONS IN A FUNDING CAMPAIGN 339 GLENN GRAHAM AND GORDON
VISE
17 EVALUATING PUBLIC RELATIONS PROGRAMS 360 DOUGNEWSOM
IMAGE 4
CONTENTS
PART I CONTEMPORARY CONDITIONS 1
1 SCHOOL PUBLIC RELATIONS: A NEW AGENDA THEODORE J. KOWALSKI 3
PERSPECTIVES OF PUBLIC RELATIONS 5 ERRONEOUS PERSPECTIVES 6 MULTIPLE
DEFINITIONS AND MODELS 6 SCHOOL PUBLIC RELATIONS 10
MEANING 10 GOALS 12 PERSISTENT BARRIERS 14 CURRENT 1MPORWNCE 15 DOMINANT
THEMES 18
DYNAMICS OF SCHOOL REFORM 18 T ECHNOLOGY 19 LEADERSHIP AND COMMUNICATION
21 REFLECTIVE PRACTICE 22 SUMMARY 24
CASE STUDY: THE NEW SUPERINTENDENT S PLAN 24 QUESTIONS AND SUGGESTED
ACTIVITIES 26 SUGGESTED READINGS 26 REFERENCES Z7
2 CHANGES IN SOCIETY AND SCHOOLS THOMAS GLASS 30
SOCIETAL CHANGE 31 COMMUNITY AND GOVEMMENT 31 COMMUNITY AND SCHOOLS 32
THE CHANGING FAMILY 33 CHANGES IN SCHOOLS 35
XIII
IMAGE 5
XIV
CONTENTS
THE UNIQUE POSITION OF PUBLIE EDUCATION 36 CONDITION OF PUBLIE SEHOOLS
37 EVOLVING PURPOSES 38 ADDRESSING THE RELATIONSHIP BETWEEN SOCIETY AND
SCHOOLS 39
U SING PUBLIE OPINION 40 SUMMARY 41 CASE STUDY: UNFORSEEN COMMUNITY
UNREST 41 QUESTIONS AND SUGGESTED ACTIVITIES 42
SUGGESTED READINGS 43 REFERENCES 44
3 PUBLIC OPINIONS AND POLITICAL CONTEXTS EDWARD P. ST. LOHN AND MARGARET
M. ELEMENTS
PUBLIC OPINIONS 47 THE GENERAL PUBLIE 47 TEACHERS 51 POLITICAL CONTEXTS
52
THEMES UNDERLYING PUBLIE SUPPORT OF SEHOOLS 52 EMERGENT THEMES IN A
CONFLIETED POLITICAL CONTEXT 56 POLITICAL CONTEXTS AND PUBLIC OPINION 59
AN INSTRUMENTAL VIEW 59
A STRATEGIE VIEW 60 A COMMUNICATIVE VIEW 60 SUMMARY 62 CASE STUDY:
CHARTER SCHOOIS IN DAYTON 63
QUESTIONS AND SUGGESTED ACTIVITIES 65 SUGGESTED READINGS 66 REFERENCES
66
46
PART 1I 69 UNDERSTANDING PUBLIC RELATIONS
4 PUBLIC RELATIONS THEORY AND PRACTICE E. W. BRODY
WHAT THEORY TELLS US 73 PUBLIC RELATIONS PROBLEMS 73 THRCC BODIES OF
LITERATURE 74 BEHAVIORAL SCIENEE LITERATURE 74
COMMUNICATION LITERATURE 77 PUBLIE RELATIONS LITERATURE 79 RELATIONSHIP
BUILDING 80 MERGING THEORY AND PRACTICE 82
SUMMARY 84
71
IMAGE 6
CONTENTS
XV
CASE STUDY: REGAINING CONSTITUENT SUPPORT 84 QUESTIONS AND SUGGESTED
ACTIVITIES 85 SUGGESTED READINGS 86 REFERENCES 87
5 LEGAL AND ETHICAL ASPECTS OF PUBLIC RELATIONS ]OSEPH R. MCKINNEY 89
VARIETY AND VOLUME OFLITIGATION AFFECTING SCHOOL-COMMUNITY RELATIONS 90
DESEGREGATION AND THE SCHOOLS 91 LIABILITY T ORTS 92 NEGIIGENCE 92
DEFAMATION 96 CONSTITUTIONAL TORTS 97 POIITICAI SPEECH 98 RIGHT OF
PRIVACY: THE T EACHER 99
RIGHT OF PRIVACY: THE STUDENT 100 RELIGION, COMMUNITY, AND PUBLIC
SCHOOLS 101 COMMUNITY VA LUES AND THE CURRICULUM 103 COPYRIGHT ISSUES
104
ETHICS AND SCHOOI-COMMUNITY RELATIONS 106 CODE OF ETHICS 107
ADMINISTRATIVE ETHICS 109 ETHICS AND THE EDUCATIVE ROLE OF
SCHOOI-COMMUNITY RELATIONS 110 SUMMARY 111 CASE STUDY: THE
SUPERINTENDENT LEAMS ABOUT COMMUNITY VALUES 111
QUESTIONS AND SUGGESTED ACTIVITIES 113 SUGGESTED READINGS 114 REFERENCES
114
6 PUBLIC RELATIONS AND T ECHNOLOGY ROBERT H. WOODROOF 117
FORECASTING TRENDS OF DRAMATIC CHANGE 119 T ECHNOLOGY AND N EW DEMANDS
ON PROFESSIONAL BEHAVIOR 119 SEEKING THE HIGHEST LEVELS OF COMMUNICATION
SKILIS 120 LEAMING TO BE A COMMUNICATOR-ON-THE-RUN 121
DEVELOPING THE HABIT OF LIFELONG LEAMING 122 BECOMING EXPERT IN ADAPTING
COMMUNICATION SCIENCE 124 USING CRITICAI THINKING FOR STRATEGIC PURPOSES
125 ACCEPTING ACCOUNTABIIITY FOR ACTIONS AND COUNSEL 126
INTEGRATING PR WITH OTHER DISCIPLINES 127 ACT: GAINING POWER THROUGH
TECHNOLOGY 127 ACCESS TO KNOWLEDGE 127 CONTROI OVER THE TRANSMISSION AND
DISSEMINATION OF KNOWLEDGE 128
IMAGE 7
XVI
CONTENTS
TIMING IN COMMUNICATING KNOWLEDGE 130 USING TECHNOLOGY TU 1NTEGRATE ACT
PROCESSES 130 THE PROMISES AND PROBLEMS OF EMERGING TECHNOLOGY FOR PR
132 SUMMARY 133
CA SE STUDY: STATE-OF-THE-ART TECHNOLOGY FOR THE PR OFFICE OF THE
BRADFORD SCHOOL DISTRICT 134 QUESTIONS AND SUGGESTED ACTIVITIES 134
SUGGESTED READINGS 135
REFERENCES 136
7 PUBLIC RELATIONS IN A COMMUNICATION CONTEXT: LISTENING, NONVERBAL, AND
CONFLICT,RESOLUTION SKILLS 137 ANGELA SPAULDING AND MARY LOHN O HAIR
LISTENING EFFECTIVELY 139 BARRIERS TU EFFECTIVE LISTENING 139 1MPROVING
LISTENING SKILLS 139 UNDERSTANDING AND COMMITTING TU THE LISTENING
PROCESS 141 LISTENING BETWEEN THE WORDS 142
1MPROVING MEMORY 142 PROVIDING SUPPORTIVE FEEDBACK 143 CLARIFYING
MESSAGES THROUGH SECOND-GUESSING 143 U SING EXCESS THINKING TIME
PRODUCTIVELY 144
LEAMING TU TOLERATE AND ENJOY SILENCE 145 ADJUSTING TU PROBLEMS OF POOR
LISTENERS 145 DEFINING AND DECODING NONVERBAL COMMUNICATION 145 MAJOR
FUNCTIONS OF NONVERBAL COMMUNICATION 146
FRAMEWORK OFVISUAL COMMUNICATION 147 UNDERSTANDING AND MANAGING CONFLICT
151 CONFLICT CONTAMINANTS 151 CONFLICT TYPES 152
CONFLICT-RESOLUTION STRATEGIES 153 MATCHING CONFLICT TYPES WITH
APPROPRIATE RESOLUTION STRATEGIES 155 SUMMARY 157 CASE STUDY: GREENHILI
SCHOOL DISTRICT: A CONTEXT OF INEFFECTIVE COMMUNICATION AND
CONFLICT 157 QUESTIONS AND SUGGESTED ACTIVITIES 158 SUGGESTED READINGS
159 REFERENCES 160
PART III EDUCATIONAL PUBLIC RELATIONS 163
8 THE SODAL DIMENSION OF PUBLIC RELATIONS EDWARD W. CHANCE
THINKING ABOUT SYSTEMS THEORY 166 DEVELOPING A SHARED SCHOOL-COMMUNITY
VISION 170
165
IMAGE 8
CONTENTS
XVII
UNDERSTANDING GROUP DYNAMICS 174 SUMMARY 177 CASE STUDY: KNOWING WHAT IT
TAKES TO BE AN ADMINISTRATOR: A SUPERINTENDENT S STORY 178
QUESTIONS AND SUGGESTED ACTIVITIES 180 SUGGESTED READINGS 180 REFERENCES
181
9 EFFECTIVE PROGRAMMING AT THE DISTRICT LEVEL
ARTHUR STEILER AND THEADARE L. KAWALSKI
CHANGING TIMES 184 AN ORGANIZATIONAL PERSPECTIVE 185 CREATING A SCHOOL
DISTRICT PLAN 186 DEFINING THE COMMUNITY 188
DEFINING THE ORGANIZATION 189 BENCHMARKING 189 DEVELOPING A COMMON
MISSION 190 DEVELOPING GOALS 190
DEVELOPING MESSAGES AND THEMES 191 ESTABLISHINGA BUDGET 191 DETERMINING
AN EVALUATION PROCEDURE 192 APPLICATIONS AND STRATEGIES 192
EMPLOYING A PUBLIC RELATIONS SPECIALIST 192 CREATING THE PUBLIC
RELATIONS OFFICE 193 SCOPE OF COMMUNICATION 194 W ORKING WITH THE MEDIA
195
PUBLIC MEETINGS 195 CITIZEN PARTICIPATION 196 PREPARINGFOR THE
UNEXPECTED 197 SUMMARY 198
CASE STUDY: HIGH HOPES GONE SOUR 198 QUESTIONS AND SUGGESTED ACTIVITIES
201 SUGGESTED READINGS 201 REFERENCES 202
183
EFFECTIVE PROGRAMMING AT THE SCHOOL LEVEL LAHN A. BROWN AND RICHARD K.
MURRAY
ESTABLISHING THE NEED FOR A PUHLIC RELATIONS PROGRAM AT THE SCHOOL LEVEL
204 CREATING AWARENESS 204 GAMERING SUJ)PORT 205 DEVELOPING A PUBLIC
RELATIONS PROGRAM AT THE SCHOOL LEVEL 205
CREATING A BUILDING-LEVEL COMMITTEE 205
10 203
IMAGE 9
XVIII CONTENTS
DEVELOJJINGA PR PLAN 207 IDENTIFYING THE ELEMENTS OF AN EFFECTIVE PR
PROGRAM 208 ADDRESSING THE UNIQUE NEEDS, INTERESTS, AND ASPIRATIONS OF
SCHOOL CLIENTS 209 MULTICULTURAL PUBLIC RELATIONS 210
SCHOOLS WITHIN A CHOICE DISTRIET 211 SHARED GOVERNANCE AND PUBLIC
RELATIONS MANAGEMENT 211 SITE-BASED PR MANAGEMENT 212 THE MARKETING OF
EDUCATION 213
PUBLIC RELATIONS ROLES OFSCHOOL-LEVEL PERSONNEL 215 ROLE OF SCHOOL
PRINCIPALS 215 ROLE OF T EACHERS 216 ROLE OF OTHER SCHOOL PERSONNEL 217
IDENTIFYING THE SCHOOL-LEVEL PUBLIC RELATIONS PERSON 218
PART TIME OR FULL TIME 218 RELATIONSHIP WITH THE SYSTEM-LEVEL PR
DIRECTOR 219 QUALIFICATIONS FOR THE SCHOOL-LEVEL PR POSITION 219
CULTIVATING INFORMATION NETWORKS 219
SCHOOL TU SCHOOL (FORMAL AND INFORMAL) 220 SCHOOL TU DISTRICT (FORMAL
AND INFORMAL) 220 DETERMINING OTHER INFORMATION CHANNELS 220 U TILIZING
T ECHNOLOGY 221 ASSESSING THE SCHOOL-LEVEL PROGRAM 221
USING OPINIONNAIRES 222 QUANTIFYING LEVELS OF INVOLVEMENT 222 THE CASE
STUDY TECHNIQUE 223 COST-BENEFIT ANALYSIS 223 SUMMARY 223
CASE STUDY: MARIJUANA MADNESS 224 QUESTIONS AND SUGGESTED ACTIVITIES 225
SUGGESTED READINGS 225 REFERENCES 226
11 PRACTICE IN PRIVATE ELEMENTARY AND SECONDARY SCHOOLS
THEODORE J. KOWALSKI
THE NATURE OF PRIVATE SCHOOLS 229 THE FINANCIAL REALITIES OF PRIVATE
SCHOOLS 230 THE ATTRACTION OF PRIVATE SCHOOLS 231 MARKETING THE PRIVATE
SCHOOL 234
DEFINING THE SCHOOL 234 INTERRELATING MARKETING, PUBLIC RELATIONS, AND
STUDENT RECRUITMENT 235 ORGANIZING THE PUBLIC RELATIONS FUNCTION 236
BUILDING AND USING A PUBLIC RELATIONS CALENDAR 237 COMMUNICATING WITH
EXTERNAL PUBLICS 238 STUDENT AND PARENTAL INVOLVEMENT 239
228
IMAGE 10
CONTENTS XIX
FUTURE ISSUES AMI PROBLEMS 240 SUMMARY 241 CASE STUDY: SELLING A SEHOOL
241 QUESTIONS AND SUGGESTED AETIVITIES 242
SUGGESTED READINGS 243 REFERENEES 244
247 PART IV LEADERS HIP RESPONSIBILITIES
12 PLANNING IN PUBLIC RELATIONS: SETTING GOALS AND DEVELOPING STRATEGIES
249 ROBERT H. BEACH AND]AMES TRENT
PLANNING IN EDUEATION 250 STRATEGIE PLANNING 253 THE STRATEGIE PLANNING
PROEESS 255 STEP 1: DATABASE DEVELOPMENT 255
STEP 2: STRATEGIE ANALYSIS 255 STEP 3: DEVELOPING THE STRATEGIE PLAN 260
STEP 4: CAPACITY ANALYSIS 265 STEP 5: ACTION PLANNING 265
STEP 6: ESTABLISHING A PLANNING CYELE 267 PITFALLS WHEN PLANNING 268
SUMMARY 268 CASE STUDY: A COLD N IGHT ... GETTING COLDER 269
QUESTIONS AND SUGGESTED AETIVITIES 270 SUGGESTED READINGS 270 REFERENEES
271
13 WORKING WITH THE MEDIA 272
THEODORE ]. KOWALSKI
ORGANIZATIONAL DEEISIONS 273 A MEDIA RELATIONS PLAN 274 DETERMINING
RESPONSIBILITY 277 SUGGESTIONS FOR WORKING WITH REPORTERS 278
UNDERSTANDING ]OUMALISM AND JOURNALISTS 279 AECOMMODATING DEADLINES 279
WORKING WITH NEW REPORTERS 280 DEALING WITH NEGATIVE NEWS 281
SPEAKING OFF THE RECORD 282 AVOIDING NO COMMENT 283 AVOIDING LIES 283
IMAGE 11
XX CONTENTS
STAYING ON TRACK 284 GETTING THE SCHOOL S STORY TO THE MEDIA 284 USING
PRESS RELEASES AND PRESS CONFERENCES 285 MAKING CORRECTIONS 287 SPECIAL
CONSIDERATIONS FOR TELEVISION 287
SUMMARY 288 CASE STUDY: MISMANAGING A SENSITIVE SITUATION 290 QUESTIONS
AND SUGGESTED ACTIVITIES 291 SUGGESTED READINGS 291
REFERENCES 292
14 RESPONDING TO CRISIS
EDWARD H. SEIFERT
DEFINING CRISIS 295 DEVELOPING A SYSTEMATIC CRISIS MANAGEMENT MODEL FOR
SCHOOLS 296 TRAINING FACULTY AND STAFF 298 CREATING THE CRISIS RESPONSE
AND AFTERCARE TEAMS 299 ACTIVATING THE CRISIS TEAMS 301
INFORMING FACULTY, STAFF, STUDENTS, AND PARENTS 302 HANDLING MEDIA
RELATIONS 303 DEALING WITH VIOLENT EVENTS 305
ASSESSING THE SYSTEM 307 DEVELOPING THE CRISIS PREVENTION TEAM 308
DESIGNING A CRISIS MANAGEMENT SYSTEM 310 SUMMARY 311
CASE STUDY: CRISIS AT CAMERON MIDDLE SCHOOL 311 QUESTIONS AND SUGGESTED
ACTIVITIES 312 SUGGESTED READINGS 313
REFERENCES 313
294
15 COLLECTING AND ANALYZING DECISION,ORIENTED DATA 315 A. WILLIAM PLACE,
MARYANNE MCNAMARA, ANDJAMES F. MCNAMARA
SOCIAL SCIENTIFIC SURVEYS 317 SAMPLING I SSUES 317 RETURN RATES 318
METHOD OF IMPLEMENTATION 319
SURVEY QUESTION DEVELOPMEM 320 QUALITATIVE RESEARCH STRATEGIES: THE CASE
STUDY 322 SETTING UP THE CASE STUDY 323 USING THE CASE STUDY IN DECISION
MAKING 324 ESSENTIAL CHARACTERISTICS OF A CASE STUDY 328 SUMMARY 329
RESEARCH DESIGN NOTES 329
IMAGE 12
CONTENTS XXI
CASE STUDY: GOOD INTENTIONS AREN T ALWAYS ENOUGH 334 QUESTIONS AND
SUGGESTED ACTIVITIES 335 SUGGESTED READINGS 336 REFERENCES 337
16 PUBLIC RELATIONS IN A FUNDING CAMPAIGN GLENN GRAHAM AND GORDON WISE
MARKETING VERSUS SELLING 340 THE FOUR P S OF MARKETING 340 THE SCOUTING
REPORT AND GAME PLAN 341 THE MARKET SURVEY 341
LDENTIFYING AND DEALING WITH POSITIVE AND NEGATIVE PERCEPTIONS 343
PROJECTING THE ELECTION OUTEOME 344 FUNDING THE MARKET SURVEY 345
DEVELOPING A PLAN AND STRATEGIES FOR THE CAMPAIGN 346 ORGANIZING PUBLIC
RELATIONS FOR THE CAMPAIGN 346
BUILDING POTENTIAL SUPPORT THROUGH POSITIVE-VOTER LDENTIFICATION 349
ELEMENTS OF A SUCCESSFUL CAMPAIGN 350 T ESTIMONIALS 350 PRESENTATION OF
THE PRICE 350
THE AUDIOVISUAL PRESENTATION 351 A CAMPAIGN SONG 351 THE QUESTION OF THE
DAY 351 THE CAMPAIGN BROCHURE 351
NEWSPAPER COVERAGE 352 RADIO AND TV COVERAGE 352 TOWN HALL MEETINGS 353
SCHOOL TOUR AND MODEL DISPLAY 353
MAIN STREET PROJECTS 353 STUDENT PROJECTS 354 MENUGRAMS 354 LAPEL BADGES
354
ANNOUNCEMENTS AT ATHLETIC EVENTS 354 POTENTIAL PITFALLS 355 USING THE
WORLD WIDE WEB 355 SUMMARY 356
CASE STUDY: LEAMING FROM THE MARKET 356 QUESTIONS AND SUGGESTED
ACTIVITIES 358 SUGGESTED READINGS 358 REFERENCES 359
339
17 EVALUATING PUBLIC RELATIONS PROGRAMS DOUGNEWSOM
EVALUATION OF THE MISSION STATEMENT 361 EVALUATION OF POSITIONING
STRATEGIES 362
360
IMAGE 13
XXII CONTENTS
USE OF EVALUATIONS IN PLANNING, REPORTING, AND COUNSELING 363 PLANNING
363 REPORTING 363 COUNSELING 364 IDENTIFYING AND MONITORING AN
ORGANIZATION S PUBLIES 364 THE RESEARCH BASIS OF MONITORING A PUBLIC 365
INFORMAL RESEARCH METHODS 365 FONNAL RESEARCH METHODS 366 ETHICAL AND
LEGAL RAMIFICATIONS OF MEASURING 366 MONITORING ISSUES, PUBLIES, AND
PROGRAMS FOR DECISION MAKING AND FINE-TUNING 368
ISSUES IDENTIFICATION AND ISSUES MONITORING 368 LDENTIFYING, ADJUSTING,
AND MEETING EXPECTATIONS OF THE PUBLICS 369 BUILDING A CONSTITUENCY
BEFORE A CRISIS 370 DETENNINING LEVELS OF ACCEPTANCE FOR POLICIES 371
BUDGETING ASPEETS OF MONITORING AND EVALUATION 371 ASSESSING AND
RECOMMENDING POLICY 372 ASSESSING RESULTS IN RELATIONSHIP TO GOALS 372
MONITORING COLLECTIVE PERCEPTIONS 373 USING EVALUATIONS FOR STRATEGIE
MOVES SUCH AS CAMPAIGNS 375
DETENNINING STRATEGY ACCORDING TO THE PERSUASION PROCESS 375 DETENNINING
THE LEVEL OF SUCCESS 376 SUMMARY 377 CASE STUDY: A UNIFORM POLICY FOR
THE WHARTON SCHOOLS 378
QUESTIONS AND SUGGESTED ACTIVITIES 379 SUGGESTED READINGS 380 REFERENCES
380
NAME INDEX 381
SUBJECT INDEX 385
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV013174936 |
| callnumber-first | L - Education |
| callnumber-label | LB2847 |
| callnumber-raw | LB2847 |
| callnumber-search | LB2847 |
| callnumber-sort | LB 42847 |
| callnumber-subject | LB - Theory and Practice of Education |
| classification_rvk | DK 1042 |
| ctrlnum | (OCoLC)40354575 (DE-599)BVBBV013174936 |
| dewey-full | 659.2/9371 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/9371 |
| dewey-search | 659.2/9371 |
| dewey-sort | 3659.2 49371 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Pädagogik Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| genre_facet | Fallstudiensammlung |
| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV013174936 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:40:17Z |
| institution | BVB |
| isbn | 0139744118 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008976417 |
| oclc_num | 40354575 |
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| owner | DE-29 |
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| physical | XXV, 390 S. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Merrill |
| record_format | marc |
| spelling | Public relations in schools Theodore J. Kowalski 2. ed. Upper Saddle River, NJ [u.a.] Merrill 2000 XXV, 390 S. txt rdacontent n rdamedia nc rdacarrier 1. Aufl. u.d.T.: Public relations in educational organizations Community and school Community and school Case studies School management and organization School management and organization Case studies Schools Public relations Schools Public relations Case studies Schule (DE-588)4053474-1 gnd rswk-swf Schulleitung (DE-588)4053524-1 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Öffentlichkeitsarbeit (DE-588)4043188-5 s Schule (DE-588)4053474-1 s DE-604 USA (DE-588)4078704-7 g Schulleitung (DE-588)4053524-1 s 1\p DE-604 Kowalski, Theodore J. Sonstige oth SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008976417&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Public relations in schools Community and school Community and school Case studies School management and organization School management and organization Case studies Schools Public relations Schools Public relations Case studies Schule (DE-588)4053474-1 gnd Schulleitung (DE-588)4053524-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4053474-1 (DE-588)4053524-1 (DE-588)4043188-5 (DE-588)4078704-7 (DE-588)4522595-3 |
| title | Public relations in schools |
| title_auth | Public relations in schools |
| title_exact_search | Public relations in schools |
| title_full | Public relations in schools Theodore J. Kowalski |
| title_fullStr | Public relations in schools Theodore J. Kowalski |
| title_full_unstemmed | Public relations in schools Theodore J. Kowalski |
| title_short | Public relations in schools |
| title_sort | public relations in schools |
| topic | Community and school Community and school Case studies School management and organization School management and organization Case studies Schools Public relations Schools Public relations Case studies Schule (DE-588)4053474-1 gnd Schulleitung (DE-588)4053524-1 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Community and school Community and school Case studies School management and organization School management and organization Case studies Schools Public relations Schools Public relations Case studies Schule Schulleitung Öffentlichkeitsarbeit USA Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008976417&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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