Advertisingś role in society:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
St. Paul [u.a.]
West Publ.
1974
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 501 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013150060 | ||
| 003 | DE-604 | ||
| 005 | 20160106 | ||
| 007 | t | ||
| 008 | 000512s1974 |||| 00||| eng d | ||
| 035 | |a (OCoLC)811057 | ||
| 035 | |a (DE-599)BVBBV013150060 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 1 | |a eng | |
| 049 | |a DE-20 |a DE-83 |a DE-188 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 | |
| 100 | 1 | |a Wright, John S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertisingś role in society |c John S. Wright ; John E. Mertes |
| 264 | 1 | |a St. Paul [u.a.] |b West Publ. |c 1974 | |
| 300 | |a XIX, 501 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Gesellschaft |0 (DE-588)4020588-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Gesellschaft |0 (DE-588)4020588-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Mertes, John E. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008959214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 940 | 1 | |q TUB-nseb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008959214 | ||
Datensatz im Suchindex
| _version_ | 1804127849363275776 |
|---|---|
| adam_text | IMAGE 1
JOHN S. WRIGHT
GEORGIA STATE UNIVERSITY
JOHN E. MERTES EASTERN LLLINOIS UNIVERSITY
WEST PUBLLSHING CO.
ST. PAUL * NEW YORK * BOSTON
LOS ANGELES * SAN FRANCISCO
G S
IMAGE 2
TABLEOF CONTENTS
PAGE
INTRODUCTION III
AN OVE,RVIEW _____________ _______________________________ _______ V
PART I. THOUGHTS FOR A BEGINNING 3
I-L PROGRESS AND STABILITY RICHARD EELLS AND CLARENCE WALTON
________________ 3
1-2 ADS: KEEPING UPSET WITH THE JONESES MARSHALL MCLUHAN
________________________________ 5
1-3 A DEFENSE (OR AT LEAST AN EXPLANATION) OF AMERICAN MATERIALISM
ANDREW HACKER _ 10
1-4 DO AD MEN LIV E BY OBVIOUS MYTHS? BILL LYONS 13
1-5 A POINT OF VIEW ON ADVERTISING STRATEGY MCCANN-ERICKSON, INC. 18
I-G TALKING WITH ALVIN TOFFLER JWT WORLD 27
PART II. ECONOMIC VIEWS 34
II-L SOME ASPECTS OF THE ECONOMICS OF ADVERTISING L. G. TEER 34
II-2 ADVERTISING AND PRODUCT DIFFERENTIATRON RICHARD POSNER
____________________________________ 44
II-3 IS ADVERTISING WASTEFUL? JULES BACKMAN 47
II-4 ADVERTISING AND MARKET POWER EDWARD M. MAZZE ~__ 58
II-5 ADVERTISING ISRAEL M. KIRZNER G3
II-G THE INFLUENCE AND TECHNIQUES OF MODERN ADVERTISING JOHN HOBSON 75
WRIGHT & MERTES ADV.ROLE IN SOCLETY ERA XV
IMAGE 3
TABLE OF CONTENTS
PART II. ECONOMIC VIEWS-CONTINUED PAGE
II-7 ADVERTISING, THE CONSUMER AND INFLATION YALE BROZEN _______ __
______ ______ 86
II-8 A PREMISE FOR A THEORY AND SOM E MODEST PROPOSALS MARTIN MAYER 93
PART III. SOCIET AL VIEWS ___________ ____ _________ ___ 106
III-1 WILL OF ADVERTISING KENNETHR. SCHNEIDER 106
III-2 THE THINNER LIFE OF THINGS DANIEL J. BOORSTIN _ ____ _ 111
II 1-3 SOCIAL EFFECTS OF ADVERTISING THE REPORT OT THE ROYAL COMMISSION
ON CONSUMER PROBLEMS _______________ __ __ __ ____ 117
III-4 THE PLACE OF ADVERTISING RICHARD L. M EIER _ 121
III-5 ARTIFICIALLY CREATED WANTS GEORGE KATONA _____ ______________ _ _
___ 126
III-6 THE MANAGEMENT OF SPECIFIC DEMAND JOHN KENNETH GALBRAITH __ _ 133
III-7 THE SELLING OF THE AMERICAN PUBLIC WILLIAM G. CAPITMAN _ __ 143
II 1-8 ADVERTISING AND THE BLACK COMMUNITY DOROTHY COHEN 150
PART IV. BUSINESS VIEWS _
IV-1 ADVERTISING: AN INTEGRAL FUNCTION OF BUSINESS CHARLES G. M ORTIMER
. ____ _ _ _______ ___ _
165
165
IV -2 THE ROLE OF ADVERTISING CLARENCE ELDRIDGE _ _____________________
________ 173
IV-3 THE CREATIVE PROCESS TOM DILLON _____ _____________
____________________ 187
IV -4 WHAT USE IS ADVERTISING? THE ROYAL BANK OT CANADA MONTHLY LETTER
204
IV-5 DOES ADVERTISING LOWER CONSUMER PRICES? ROBERT L. STEINER __.
_______________________________ 212
XVI
IMAGE 4
TABLE OF CONTENTS
PAGE
PART V. PERSONAL VIEWS 226
V-LA CHECK-LIST FOR A SUCCESSFUL ADVERTISEMENT LEO BURNETT
____________________________________ _ 226
V-2 ARE AD TRENDS CHANGING? W. STEPHENS DIETZ ____ __ __ _
_______________ 229
V-3 SOCIAL VISLON AND PERSONAL FULFILLMENT HARVEY G. COX 233
V-4 APOLOGIA FOR AD MEN HARRY G. JOHNSON _ 242
V-5 ADVERTISING AND ITS ADVERSARIES THEODORE LEVITT ____________
_____________ __ 248
PART VI. ETHICAL VIEWS ______ _ ______________________ 252
VI-L THE AMERICAN ECONOMY AND CHRISTIAN ETHICS WROE ALDERSON 252
VI-2 ETHICS IN ADVERTISING DONALD G. HILEMAN, JOHN BROWN, B. J. CANNON,
MILT SELLHORN AND HAL LLOYD 259
VI-3 THE ETHICS OF PERSUASIAN THOMAS M. GARRETT, S. J. 265
VI-4 ADVERTISING ETHICS OTIS A. PEASE ___ ______ ____ ____________
_________ 271
VI-5 THE MORALITY (?) OF ADVERTISING THEODORE LEVITT _______
______________ _______ 278
VI-6 TRUTH AND THE IMAGE OF ADVERTISING E. JOHN KOTTMAN 290
VI-7 COSTS OF PUFFERY E LI P. C OX ______________________
________________ 294
VI-8 TRUTH IN ADVERTISING-SPECIFIC PROBLEMS A SYMPOSIUM OT THE TORONTO
SCHOOL OT THEOLOGY, UNIVERSITY OT TORONTO 299
PART VII. A MISCELLANY OF VIEWS
VII-L IRRITATION IN ADVERTISING STEPHENA. GREYSER 301
VII-2 AN OUTSIDE-LOOKING-IN VIEW OF ADVERTISING EDITORS, GREY MATTER 313
WRIGHT & MERTES ADV.ROLE IN SOCLETY CTB-2 XVII
IMAGE 5
TABLE OF CONTENTS
PART VII. A MISCELLANY OF VIEWS-CONTINUED PAGE
VII-3 THE INTELLECTUAL AND THE MARKET PLACE GEORGE J. STIGLER - _ 317
VII-4 ADVERTISING: STEPCHILD OF THE FIRST AMENDMENT SAM J. ERVIN, JR.
326
PART VIII. CONSUMERISTS VIEWS AND VIEWS OF THE CONSUMER
_________________________________ 332
VIII-1 THE RIGHT TO ADVERTISE AREHIBALD MEG. FOSTER 332
VII 1-2 SOCIAL CONTRIBUTIONS OF ADVERTISING AILEEN ADAMS COWAN 337
VIII-3 THE COMMISSION S CONSUMER PROTECTION ROLE MARY GARDINER J ONES
______________________________ 344
VII 1-4 ADVERTISING: ATTACKS AND COUNTERS STEPHEN A. GREYSER
______________________________ 349
VIII-5 LET OUR CONSUMERS REGULATE US JAMES S. FISH_
___________________________________ 363
VIII-6 IDENTIFICATION OF POLICY AND PROCEDURES, SUGGESTIONS FOR
IMPLEMENTATION, AND AWARENESS OF VALUES SUBEOUNEIL ON ADVERTISING AND
PROMOTION, N ATIONAL
BUSINESS COUNEIL FOR CONSUMER AFFAIRS __________ 373
VIII-7 WHAT DOES ADVERTISING DO FOR THE CONSUMER? SUBEOUNEIL ON
ADVERTISING AND PROMOTION, NATIONAL BUSINESS COUNEIL FOR CONSUMER
AFFAIRS 378
VIII-8 SHARP PRACTICE IN MERCHANDISING AND ADVERTISING E. T. GRETHER 388
VII 1-9 PRIVATE VERSUS PUBLIC CONSUMER EDUCATION C OLSTON E. WARNE -
_________ ____________________ 398
PART IX. GOVERNMENTAL VIEWS 401
IX-1 PARTICIPATE OR PERISH CHESTER V. CLIFTON 401
IX-2 DEVELOPMENTS-DECEPTIVE ADVERTISING EDITORS, HARVARD LAW REVIEW 411
XVIII
IMAGE 6
TABLE OF CONTENTS
PART IX. GOVERNMENTAL VIEWS-CONTINUED
IX-3 THE NEW CONSUMERISM PAGE
NICHOLAS JOHNSON 424
IX-4 AN OMINOUS STORM IN A CEREAL BOWL WILLIAME.HUTH 436
PART X. YESTERDAY, TODAY AND TOMORROW 441
X-L ADVERTISING AND THE PUBLIC INTEREST JOHN A. HOWARD AND JAMES HULBERT
441
X-2 ADVERTISING WON T GO AW A Y SIDNEY R. BERNSTEIN _ 463
X-3 MEMO TO TOMORROW S MADISON A VENUE FAIRFAX M. CONE 468
X-4 CHARLIE LANDESFAHR STUDS TERKEL 478
X-5 NEGRO-ORIENTED ADVERTISING-THE OTHER SIDE OF THE 1970 S D. PARKE
GIBSON_ ____________ ___________ __________ 482
X-6 NEEDED SOON: MATURE ADVERTISING FOR A MATUR E SOCIETY E.B. WEISS 489
INDEX OF AUTHORS 501
T
XIX
|
| any_adam_object | 1 |
| author | Wright, John S. Mertes, John E. |
| author_facet | Wright, John S. Mertes, John E. |
| author_role | aut aut |
| author_sort | Wright, John S. |
| author_variant | j s w js jsw j e m je jem |
| building | Verbundindex |
| bvnumber | BV013150060 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)811057 (DE-599)BVBBV013150060 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01334nam a2200385 c 4500</leader><controlfield tag="001">BV013150060</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160106 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000512s1974 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)811057</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013150060</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="1" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wright, John S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertisingś role in society</subfield><subfield code="c">John S. Wright ; John E. Mertes</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">St. Paul [u.a.]</subfield><subfield code="b">West Publ.</subfield><subfield code="c">1974</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIX, 501 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Gesellschaft</subfield><subfield code="0">(DE-588)4020588-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Gesellschaft</subfield><subfield code="0">(DE-588)4020588-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mertes, John E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">SWB Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008959214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nseb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008959214</subfield></datafield></record></collection> |
| id | DE-604.BV013150060 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:39:53Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008959214 |
| oclc_num | 811057 |
| open_access_boolean | |
| owner | DE-20 DE-83 DE-188 |
| owner_facet | DE-20 DE-83 DE-188 |
| physical | XIX, 501 S. |
| psigel | TUB-nseb |
| publishDate | 1974 |
| publishDateSearch | 1974 |
| publishDateSort | 1974 |
| publisher | West Publ. |
| record_format | marc |
| spelling | Wright, John S. Verfasser aut Advertisingś role in society John S. Wright ; John E. Mertes St. Paul [u.a.] West Publ. 1974 XIX, 501 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Gesellschaft (DE-588)4020588-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Gesellschaft (DE-588)4020588-5 s DE-604 Mertes, John E. Verfasser aut SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008959214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wright, John S. Mertes, John E. Advertisingś role in society Publicité Advertising Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4020588-5 (DE-588)4065541-6 |
| title | Advertisingś role in society |
| title_auth | Advertisingś role in society |
| title_exact_search | Advertisingś role in society |
| title_full | Advertisingś role in society John S. Wright ; John E. Mertes |
| title_fullStr | Advertisingś role in society John S. Wright ; John E. Mertes |
| title_full_unstemmed | Advertisingś role in society John S. Wright ; John E. Mertes |
| title_short | Advertisingś role in society |
| title_sort | advertisings role in society |
| topic | Publicité Advertising Gesellschaft (DE-588)4020588-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Gesellschaft Werbung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008959214&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT wrightjohns advertisingsroleinsociety AT mertesjohne advertisingsroleinsociety |