The marketer's guide to media vehicles, methods, and options: a sourcebook in advertising and promotion
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Quorum Books
1987
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XIV, 238 S. Ill., graph. Darst. |
| ISBN: | 0899302661 |
Staff View
MARC
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| 264 | 1 | |a New York [u.a.] |b Quorum Books |c 1987 | |
| 300 | |a XIV, 238 S. |b Ill., graph. Darst. | ||
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| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Telemarketing | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Grossman, Ann |
| author_facet | Grossman, Ann |
| author_role | aut |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV013149864 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:39:53Z |
| institution | BVB |
| isbn | 0899302661 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008959046 |
| oclc_num | 15252395 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XIV, 238 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Grossman, Ann Verfasser aut The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman 1. publ. New York [u.a.] Quorum Books 1987 XIV, 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| spellingShingle | Grossman, Ann The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| title | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_auth | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_exact_search | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_full | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_fullStr | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_full_unstemmed | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_short | The marketer's guide to media vehicles, methods, and options |
| title_sort | the marketer s guide to media vehicles methods and options a sourcebook in advertising and promotion |
| title_sub | a sourcebook in advertising and promotion |
| topic | Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| topic_facet | Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| work_keys_str_mv | AT grossmanann themarketersguidetomediavehiclesmethodsandoptionsasourcebookinadvertisingandpromotion |