The marketer's guide to media vehicles, methods, and options: a sourcebook in advertising and promotion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Quorum Books
1987
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIV, 238 S. Ill., graph. Darst. |
| ISBN: | 0899302661 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV013149864 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HF5826.5 | |
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| 084 | |a QR 700 |0 (DE-625)142074: |2 rvk | ||
| 100 | 1 | |a Grossman, Ann |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The marketer's guide to media vehicles, methods, and options |b a sourcebook in advertising and promotion |c Ann Grossman |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York [u.a.] |b Quorum Books |c 1987 | |
| 300 | |a XIV, 238 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising - Manuals | |
| 650 | 4 | |a Marketing direct | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Télémarketing | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Direct marketing | |
| 650 | 4 | |a Sales promotion | |
| 650 | 4 | |a Telemarketing | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008959046 | ||
Datensatz im Suchindex
| _version_ | 1804127849108471808 |
|---|---|
| any_adam_object | |
| author | Grossman, Ann |
| author_facet | Grossman, Ann |
| author_role | aut |
| author_sort | Grossman, Ann |
| author_variant | a g ag |
| building | Verbundindex |
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| callnumber-label | HF5826 |
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| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QR 700 |
| ctrlnum | (OCoLC)15252395 (DE-599)BVBBV013149864 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013149864 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:39:53Z |
| institution | BVB |
| isbn | 0899302661 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008959046 |
| oclc_num | 15252395 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XIV, 238 S. Ill., graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Grossman, Ann Verfasser aut The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman 1. publ. New York [u.a.] Quorum Books 1987 XIV, 238 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| spellingShingle | Grossman, Ann The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| title | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_auth | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_exact_search | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion |
| title_full | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_fullStr | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_full_unstemmed | The marketer's guide to media vehicles, methods, and options a sourcebook in advertising and promotion Ann Grossman |
| title_short | The marketer's guide to media vehicles, methods, and options |
| title_sort | the marketer s guide to media vehicles methods and options a sourcebook in advertising and promotion |
| title_sub | a sourcebook in advertising and promotion |
| topic | Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| topic_facet | Advertising - Manuals Marketing direct Plans médias Télémarketing Ventes - Promotion Advertising media planning Direct marketing Sales promotion Telemarketing |
| work_keys_str_mv | AT grossmanann themarketersguidetomediavehiclesmethodsandoptionsasourcebookinadvertisingandpromotion |