Managing environmental communications in multinational companies:
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2000
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 319 S. graph. Darst. |
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Datensatz im Suchindex
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| adam_text | Contents Overview
Foreword and Acknowledgement V
Contents Overview VII
Contents IX
Figures XIII
Introduction XVII
PART I: THEORETICAL AND METHODOLOGICAL FRAMEWORK 1
1 Fundamental Principles of Environmental Communication 3
2 Research Method 45
PART II: CASE STUDY ANALYSIS 57
3 Ciba Case Study 61
4 Procter Gamble Case Study 99
5 The Body Shop Case Study 139
6 Special Case: Kraft Jacobs Suchard s Eco Sponsoring Project Alp Action 177
PART III: CROSS CASE STUDY ANALYSIS AND CONCLUSION 189
7 Categorisation of the Different Patterns of the Case Studies 191
8 Comparative Analysis of the Case Study Companies 203
9 Summary 249
BIBLIOGRAPHY 259
ANNEXE 285
CURRICULUM VITAE 319
VII
Contents
Foreword and Acknowledgement V
Contents Overview VII
Contents IX
Figures XIII
Introduction XVII
PART I: THEORETICAL AND METHODOLOGICAL FRAMEWORK 1
1 Fundamental Principles of Environmental Communication 3
1.1 Approaches to Environmental Communication 3
1.2 Definition of Environmental Communication 8
1.3 Fundamental Principles of Environmental Communication in the Existing
Literature 11
1.3.1 Environmental Communication Principles 14
1.3.2 Environmental Communication Process 15
1.3.2.1 Stakeholders 16
1.3.2.2 Identification of Ecological Problems and Environmental
Demands Made by Stakeholders 18
1.3.2.3 Environmental Communication Strategies 20
1.3.3 Environmental Communication Projects and Tools 24
1.3.3.1 Internal Communication to Employees 26
1.3.3.2 Environmental Advertising 27
1.3.3.3 Environmental Reporting 28
1.3.3.4 Eco Sponsoring Projects 35
1.4 Effectiveness of Environmental Communication 37
1.5 Conclusion 42
2 Research Method 45
2.1 Selection of Cases 45
2.2 Collecting Evidence 48
2.2.1 Data Collection Methods 48
2.2.2 Principles of Data Collection 50
2.3 Analysing Case Study Evidence 51
2.3.1 Analysis of Each Individual Case Study 51
2.3.2 Cross Case Study Analysis 54
IX
PART II: CASE STUDY ANALYSIS 57
3 Ciba Case Study 61
3.1 Introduction * 1
3.2 Vision 2000 and Environmental Policy 63
3.3 Reasons and Motivation for Ciba s Environmental Communication Activities 66
3.4 Environmental Communication Process 67
3.5 Environmental Communication Projects and Tools 70
3.5.1 Ecotrend 72
3.5.2 Site Visits/ School Lab 73
3.6 Effectiveness Evaluation 74
3.6.1 Effectiveness of Ciba s Vision 2000 and Environmental Policy 75
3.6.2 Effectiveness of Ciba s Environmental Communication Process 77
3.6.2.1 Effectiveness of Ciba s Own Controlling Process 78
3.6.2.2 Effectiveness of Ciba s Core Values of Communication 78
3.6.2.3 Effectiveness of Ciba s Strategic Orientation 80
3.6.2.4 Conclusion 82
3.6.3 Effectiveness of Ciba s Environmental Communication Projects
and Tools 83
3.6.4 Effectiveness of the Ecotrend and Ecogenda 8
3.6.5 Effectiveness of the Site Visits and School Lab 88
3.7 Summary and Conclusion
4 Procter Gamble Case Study
4.1 Introduction
4.2 Statement of Purpose and EQ Policy 101
4.3 Reasons and Motivation for P G s Environmental Communication
Activities 04
4.4 Environmental Communication Process
4.4.1 Observation, Identification Understanding of Societal Concerns 108
4.4.2 Strategy of Response to Societal Concerns
4.5 Environmental Communication Projects and Tools
4.5.1 Networking with Opinion Leaders *
4.5.2 Environmental Progress Reports
118
4.6 Effectiveness Evaluation
4.6.1 Effectiveness of P G s Statement of Purpose and Environmental
Quality Policy 12°
4.6.1.1 Statement of Purpose 120
4.6.1.2 Environmental Quality Policy 120
4.6.2 Effectiveness of P G s Environmental Communication Process 122
4.6.3 Effectiveness of P G s Environmental Communication Projects
and Tools 125
4.6.4 Effectiveness of Networking with Opinion Leaders 127
4.6.5 Effectiveness of P G s Environmental Progress Report 129
4.7 Summary and Conclusion 133
5 The Body Shop Case Study 139
5.1 Introduction 139
5.2 The Body Shop Mission, Trading Charter and Environmental Policy 141
5.3 Reasons and Motivation for The Body Shop s Ethical Communication
Activities 143
5.4 Ethical Communication Process 145
5.4.1 Social Audit and Information Audit Process 146
5.4.2 The Body Shop Ethical Communication Strategy 148
5.5 Ethical Communication Projects and Tools Refilling and Recycling
Campaign 150
5.6 Effectiveness Evaluation 156
5.6.1 Effectiveness of The Body Shop Mission Statement,
Trading Charter and Environmental Policy 159
5.6.2 Effectiveness of The Body Shop s Ethical Communication Process 161
5.6.3 Effectiveness of The Body Shop Ethical Projects and Tools 166
5.6.4 Effectiveness of the Refilling and Recycling Campaigns 168
5.7 Summary and Conclusion 171
6 Special Case: Kraft Jacobs Suchard s Eco Sponsoring Project Alp Action 177
6.1 Introduction 177
6.2 Eco Sponsoring Project Alp Action 177
6.3 Effectiveness of the Eco Sponsoring Project Alp Action 180
6.4 Summary and Conclusions 187
XI
PART III: CROSS CASE STUDY ANALYSIS AND CONCLUSION 189
7 Categorisation of the Different Patterns of the Case Studies 191
7.1 Ciba 193
7.2 Procter Gamble 195
7.3 The Body Shop 198
8 Comparative Analysis of the Case Study Companies 203
8.1 Reasons and Motives for the Environmental Communication Activities 203
8.2 Ethical and Environmental Principles Formulated in a Company s Vision,
Values and Environmental Policies 208
8.2.1 Vision, Mission or Statement of Purpose 208
8.2.2 Environmental Policies 210
8.3 Environmental Communication Processes and Strategies 212
8.3.1 Key Stakeholders 213
8.3.2 Environmental Communication Process and Strategy 217
8.3.2.1 Identification of Ecological Problems and Environmental
Demands Made by Stakeholders and Evaluation of
Environmental Communication Activities 218
8.3.2.2 Environmental Communication Strategy 221
8.3.3 Brand or Corporate Image 225
8.4 Environmental Communication Projects and Tools 227
8.4.1 Written Environmental Communication Projects 232
8.4.2 Interactive Environmental Communication Projects 236
8.5 Key Characteristics and Success Factors of Environmental Communication
Activities and Projects 243
9 Summary 249
BIBLIOGRAPHY 259
ANNEXE 285
Annexe A: Information Sources 287
Annexe B: Ciba Case Study 289
Annexe C: Procter Gamble Case Study 299
Annexe D: The Body Shop Case Study 305
Annexe E: Special Case: Kraft Jacobs Suchard s Eco Sponsoring Project
Alp Action 313
Annexe F: Final Workshop 315
Annexe G: Key Characteristics 316
XIII
Figures
INTRODUCTION
Figure 0 1: Structure of the study XXI
PARTI
Figure 1 1: Environmental Demands 4
Figure 1 2: Environmental communication requirements 5
Figure 1 3: Levels and aspects of environmental management and communication 12
Figure 1 4: Factors that influence environmental communication 13
Figure 1 5: Stages of environmental policies 1^
Figure 1 6: Green Communication and Marketing Strategies 21 22
Figure 1 7: Possible Communication Strategies 23
Figure 1 8: Comparison of the different environmental reporting guidelines 30
Figure 1 9: Environmental Reporting Elements 3
Figure 1 10: The evolution of environmental and sustainable development reporting 32
Figure 1 11: Groups of environmental communication performance measures 39
Figure 2 1: Information sources for the qualitative interviews
Figure 2 2: Case Study Analysis
Figure 2 3: Research questions to employees
Figure 2 4: Research questions to external interviewees
Figure 2 5: Effectiveness criteria
Figure 2 6: Analysing Case Study Evidence
PART II
Figure 3 1: Ciba s Vision 2000 63
Figure 3 2: Ciba s Safety, Health and Environmental management system M
Figure 3 3: Ciba s Core Values of Communication (rev. 1993)
Figure 3 4: Ciba s Environmental Communication Process
Figure 3 5: Overview of Ciba s Environmental Communication Projects
Figure 3 6: Overview of Ciba s environmental communication concept
Figure 3 7: Stakeholders awareness of Ciba s environmental communication
projects 83 84
Figure 3 8: Target groups of the Ecotrend 85
Figure 3 9: Target groups of Ciba s site visits and school lab 89
Figure 3 10: Overview of the effectiveness evaluation of Ciba s environmental
communication activities 93
Figure 4 1: Internal and external information flows (Source: author) 101
Figure 4 2: Procter Gamble Purpose 101
Figure 4 3: P G s environmental management system 103
Figure 4 4: P G s target groups 106
Figure 4 5: Environmental Communication Process 107
Figure 4 6: Overview of P G s environmental communication projects and tools 112
Figure 4 7: Transfer of Environmental Information 115
Figure 4 8: Overview of Procter Gamble s environmental communication concept 119
Figure 4 9: Stakeholders awareness of P G s environmental communication
projects 126
Figure 4 10: Strengths weaknesses of P G s environmental communication
activities 134
Figure 5 1: The Body Shop Mission Statement 141
Figure 5 2: Guide to The Body Shop ethical management system 142
Figure 5 3: The Body Shop s ethical communication process 145
Figure 5 4: The Body Shop Ethical Communication Strategy 148
Figure 5 5: Overview of The Body Shop s ethical communication projects and tools 151
Figure 5 6: UK Shops 154
Figure 5 7: International Markets (1994/95) 155
Figure 5 8: Refilling Recycling in UK (dark)/ International Markets (grey)
(1994/95) 156
Figure 5 9: Overview of The Body Shop s ethical communication concept 158
Figure 5 10: Overview of The Body Shop s ethical communication projects,
its target groups and awareness 167
Figure 5 11: Overview of the strengths, weaknesses or improvement potentials
of The Body Shop s ethical communication activities 172
Figure 6 1: Target groups of the eco sponsoring project Alp Action 181
Figure 6 2: Eco sponsoring criteria 185
XV
Figure 6 3: Strengths and weaknesses of the eco sponsoring project Alp Action 187
PART III
Figure 7 1: Vertical and Horizontal Case Study Analysis 191
Figure 7 2: Ciba s environmental communication pattern 194
Figure 7 3: P G s environmental communication pattern 197
Figure 7 4: The Body Shop environmental communication pattern 200
Figure 8 1: Factors influencing and reasons for environmental communication 204
Figure 8 2: Factors influencing the environmental communication activities
of the companies in question 205
Figure 8 3: Comparison of the companies missions and values with the triple
bottom line 209
Figure 8 4: Environmental communication principles formulated in the
companies environmental policies 211
Figure 8 5: Stakeholders 214
Figure 8 6: Environmental communication process 218
Figure 8 7: Two interesting strategic orientations 221
Figure 8 8: Classification of the case studies policies and strategies 224
Figure 8 9: Strategic orientation of the case study companies 225
Figure 8 10: Environmental communication projects and tools 228
Figure 8 11: Strategies and projects 231
Figure 8 12: Positioning of the environmental reports of the case studies in the
evolution of environmental and sustainable development reporting 235
Figure 8 13: Comparison of the interactive environmental communication projects 237
Figure 8 14: Key characteristics of environmental communication activities 244
Figure 9 1: Overview of possible environmental communication strategies 253
Figure 9 2: Overview of the strategies of response to stakeholder concerns,
and matching environmental communication projects
Figure 9 3: Environmental Communication Concept
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| spelling | Dubach, Barbara Verfasser aut Managing environmental communications in multinational companies vorgelegt von Barbara Dubach 2000 XXII, 319 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sankt Gallen, Univ., Diss., 1999 Bedrijfsinterne milieuzorg gtt Corporate image gtt Internationale ondernemingen gtt Multinationales Unternehmen Umwelt (DE-588)4061616-2 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content (DE-588)4113937-9 Hochschulschrift gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Umwelt (DE-588)4061616-2 s Kommunikation (DE-588)4031883-7 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s Umweltbezogenes Management (DE-588)4201709-9 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008940811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dubach, Barbara Managing environmental communications in multinational companies Bedrijfsinterne milieuzorg gtt Corporate image gtt Internationale ondernemingen gtt Multinationales Unternehmen Umwelt (DE-588)4061616-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4061616-2 (DE-588)4201709-9 (DE-588)4043188-5 (DE-588)4031883-7 (DE-588)4061963-1 (DE-588)4075092-9 (DE-588)4522595-3 (DE-588)4113937-9 |
| title | Managing environmental communications in multinational companies |
| title_auth | Managing environmental communications in multinational companies |
| title_exact_search | Managing environmental communications in multinational companies |
| title_full | Managing environmental communications in multinational companies vorgelegt von Barbara Dubach |
| title_fullStr | Managing environmental communications in multinational companies vorgelegt von Barbara Dubach |
| title_full_unstemmed | Managing environmental communications in multinational companies vorgelegt von Barbara Dubach |
| title_short | Managing environmental communications in multinational companies |
| title_sort | managing environmental communications in multinational companies |
| topic | Bedrijfsinterne milieuzorg gtt Corporate image gtt Internationale ondernemingen gtt Multinationales Unternehmen Umwelt (DE-588)4061616-2 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikation (DE-588)4031883-7 gnd Unternehmen (DE-588)4061963-1 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Bedrijfsinterne milieuzorg Corporate image Internationale ondernemingen Multinationales Unternehmen Umwelt Umweltbezogenes Management Öffentlichkeitsarbeit Kommunikation Unternehmen Fallstudiensammlung Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008940811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT dubachbarbara managingenvironmentalcommunicationsinmultinationalcompanies |