Encyclopedia of advertising: an encyclopedia containing more than 1100 entries relating to advertising, marketing...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Fairchild
1969
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 494 S. Ill., graph. Darst., Kt. |
| ISBN: | 0870050141 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013119123 | ||
| 003 | DE-604 | ||
| 005 | 20151012 | ||
| 007 | t | ||
| 008 | 000420s1969 xxuabd| |||| 00||| eng d | ||
| 020 | |a 0870050141 |9 0-87005-014-1 | ||
| 035 | |a (OCoLC)21339 | ||
| 035 | |a (DE-599)BVBBV013119123 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-945 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5803 | |
| 082 | 0 | |a 659.1/03 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Graham, Irvin |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Encyclopedia of advertising |b an encyclopedia containing more than 1100 entries relating to advertising, marketing... |c by Irvin Graham |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York |b Fairchild |c 1969 | |
| 300 | |a XIII, 494 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Propaganda |2 larpcal | |
| 650 | 4 | |a Advertising |v Encyclopedias | |
| 650 | 0 | 7 | |a Nachschlagewerk |0 (DE-588)4041070-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Nachschlagewerk |0 (DE-588)4041070-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008937862 | ||
Datensatz im Suchindex
| _version_ | 1804127817971007488 |
|---|---|
| any_adam_object | |
| author | Graham, Irvin |
| author_facet | Graham, Irvin |
| author_role | aut |
| author_sort | Graham, Irvin |
| author_variant | i g ig |
| building | Verbundindex |
| bvnumber | BV013119123 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5803 |
| callnumber-raw | HF5803 |
| callnumber-search | HF5803 |
| callnumber-sort | HF 45803 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)21339 (DE-599)BVBBV013119123 |
| dewey-full | 659.1/03 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/03 |
| dewey-search | 659.1/03 |
| dewey-sort | 3659.1 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01275nam a2200397 c 4500</leader><controlfield tag="001">BV013119123</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151012 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000420s1969 xxuabd| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0870050141</subfield><subfield code="9">0-87005-014-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)21339</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013119123</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5803</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/03</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Graham, Irvin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Encyclopedia of advertising</subfield><subfield code="b">an encyclopedia containing more than 1100 entries relating to advertising, marketing...</subfield><subfield code="c">by Irvin Graham</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Fairchild</subfield><subfield code="c">1969</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 494 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Propaganda</subfield><subfield code="2">larpcal</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="v">Encyclopedias</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Nachschlagewerk</subfield><subfield code="0">(DE-588)4041070-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Nachschlagewerk</subfield><subfield code="0">(DE-588)4041070-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008937862</subfield></datafield></record></collection> |
| id | DE-604.BV013119123 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:39:23Z |
| institution | BVB |
| isbn | 0870050141 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008937862 |
| oclc_num | 21339 |
| open_access_boolean | |
| owner | DE-945 DE-521 DE-188 |
| owner_facet | DE-945 DE-521 DE-188 |
| physical | XIII, 494 S. Ill., graph. Darst., Kt. |
| publishDate | 1969 |
| publishDateSearch | 1969 |
| publishDateSort | 1969 |
| publisher | Fairchild |
| record_format | marc |
| spelling | Graham, Irvin Verfasser aut Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... by Irvin Graham 2. ed. New York Fairchild 1969 XIII, 494 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Propaganda larpcal Advertising Encyclopedias Nachschlagewerk (DE-588)4041070-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Nachschlagewerk (DE-588)4041070-5 s DE-604 |
| spellingShingle | Graham, Irvin Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... Propaganda larpcal Advertising Encyclopedias Nachschlagewerk (DE-588)4041070-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4041070-5 (DE-588)4065541-6 |
| title | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... |
| title_auth | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... |
| title_exact_search | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... |
| title_full | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... by Irvin Graham |
| title_fullStr | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... by Irvin Graham |
| title_full_unstemmed | Encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising, marketing... by Irvin Graham |
| title_short | Encyclopedia of advertising |
| title_sort | encyclopedia of advertising an encyclopedia containing more than 1100 entries relating to advertising marketing |
| title_sub | an encyclopedia containing more than 1100 entries relating to advertising, marketing... |
| topic | Propaganda larpcal Advertising Encyclopedias Nachschlagewerk (DE-588)4041070-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Propaganda Advertising Encyclopedias Nachschlagewerk Werbung |
| work_keys_str_mv | AT grahamirvin encyclopediaofadvertisinganencyclopediacontainingmorethan1100entriesrelatingtoadvertisingmarketing |