Strategic marketing management: planning, implementation and control
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
1999
|
| Ausgabe: | 2. ed., repr. |
| Schriftenreihe: | The marketing series : student
|
| Schlagworte: | |
| Beschreibung: | XX, 827 S. graph. Darst. |
| ISBN: | 075062244X |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013116046 | ||
| 003 | DE-604 | ||
| 005 | 20000420 | ||
| 007 | t | ||
| 008 | 000419s1999 d||| |||| 00||| eng d | ||
| 020 | |a 075062244X |9 0-7506-2244-X | ||
| 035 | |a (OCoLC)440630695 | ||
| 035 | |a (DE-599)BVBBV013116046 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 | ||
| 080 | |a 005.2 | ||
| 080 | |a 339.13 | ||
| 080 | |a 657.6 | ||
| 080 | |a 658.8 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Wilson, R. M. S. |d 1946- |e Verfasser |0 (DE-588)14088162X |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing management |b planning, implementation and control |c Richard M. S. Wilson and Colin Gilligan |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 1999 | |
| 300 | |a XX, 827 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series : student | |
| 650 | 4 | |a Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole | |
| 650 | 7 | |a Marketing - Strategija - Učbeniki za visoke šole |2 ssg | |
| 650 | 4 | |a Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 700 | 1 | |a Gilligan, Colin |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008936202 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804127815322304512 |
|---|---|
| any_adam_object | |
| author | Wilson, R. M. S. 1946- Gilligan, Colin |
| author_GND | (DE-588)14088162X |
| author_facet | Wilson, R. M. S. 1946- Gilligan, Colin |
| author_role | aut aut |
| author_sort | Wilson, R. M. S. 1946- |
| author_variant | r m s w rms rmsw c g cg |
| building | Verbundindex |
| bvnumber | BV013116046 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)440630695 (DE-599)BVBBV013116046 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed., repr. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02357nam a2200577 c 4500</leader><controlfield tag="001">BV013116046</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20000420 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000419s1999 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">075062244X</subfield><subfield code="9">0-7506-2244-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)440630695</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013116046</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">005.2</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.13</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">657.6</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Wilson, R. M. S.</subfield><subfield code="d">1946-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)14088162X</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic marketing management</subfield><subfield code="b">planning, implementation and control</subfield><subfield code="c">Richard M. S. Wilson and Colin Gilligan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed., repr.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Oxford [u.a.]</subfield><subfield code="b">Butterworth-Heinemann</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XX, 827 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">The marketing series : student</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing - Strategija - Učbeniki za visoke šole</subfield><subfield code="2">ssg</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Gilligan, Colin</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008936202</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV013116046 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:39:20Z |
| institution | BVB |
| isbn | 075062244X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008936202 |
| oclc_num | 440630695 |
| open_access_boolean | |
| owner | DE-92 |
| owner_facet | DE-92 |
| physical | XX, 827 S. graph. Darst. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series : student |
| spelling | Wilson, R. M. S. 1946- Verfasser (DE-588)14088162X aut Strategic marketing management planning, implementation and control Richard M. S. Wilson and Colin Gilligan 2. ed., repr. Oxford [u.a.] Butterworth-Heinemann 1999 XX, 827 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series : student Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole Marketing - Strategija - Učbeniki za visoke šole ssg Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Marketingstrategie (DE-588)4120697-6 s 3\p DE-604 Gilligan, Colin Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilson, R. M. S. 1946- Gilligan, Colin Strategic marketing management planning, implementation and control Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole Marketing - Strategija - Učbeniki za visoke šole ssg Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Strategic marketing management planning, implementation and control |
| title_auth | Strategic marketing management planning, implementation and control |
| title_exact_search | Strategic marketing management planning, implementation and control |
| title_full | Strategic marketing management planning, implementation and control Richard M. S. Wilson and Colin Gilligan |
| title_fullStr | Strategic marketing management planning, implementation and control Richard M. S. Wilson and Colin Gilligan |
| title_full_unstemmed | Strategic marketing management planning, implementation and control Richard M. S. Wilson and Colin Gilligan |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management planning implementation and control |
| title_sub | planning, implementation and control |
| topic | Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole Marketing - Strategija - Učbeniki za visoke šole ssg Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Management - Strategija trženja - Planiranje - Implementacija - Učbeniki za visoke šole Marketing - Strategija - Učbeniki za visoke šole Strateško planiranje - Marketing - Strateški položaj - Kontrolni sistemi - Strateški management - Strokovni priročnik Strategisches Management Marketingmanagement Marketingstrategie Marketing Lehrbuch |
| work_keys_str_mv | AT wilsonrms strategicmarketingmanagementplanningimplementationandcontrol AT gilligancolin strategicmarketingmanagementplanningimplementationandcontrol |