Media for business:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
White Plains, NY
Knowledge Industry Publ.
1991
|
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 241 S. |
| ISBN: | 0867292644 |
Internformat
MARC
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| 100 | 1 | |a Amend, Robert H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media for business |c by Robert H. Amend and Michael Schrader |
| 264 | 1 | |a White Plains, NY |b Knowledge Industry Publ. |c 1991 | |
| 300 | |a XII, 241 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 700 | 1 | |a Schrader, Michael A. |e Verfasser |4 aut | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008934637&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008934637 | ||
Datensatz im Suchindex
| _version_ | 1804127813163286528 |
|---|---|
| adam_text | Detailed Table of Contents
List of Figures and Tables xi
Introduction xiii
1. Effective Presentation Planning 1
The Presentation Analysis 1
Background 2
Audience 2
Goals 3
Administrative Information 3
Using the Presentation Analysis Form 7
2. Budgeting 9
Budgeting Environments 9
Cost Centers 10
Overhead Systems 11
Hybrid Systems 11
Using a Budget Form 12
Labor 12
Purchased Services 16
Rentals 18
Supplies 18
Totals 21
3. Scripting 23
The Scripting Process 23
Research 24
The Treatment 24
The Rough Draft 25
The Split Page 25
The Storyboard 27
The Corporate Teleplay 27
Script Elements 27
Script Evaluation 31
iii
Script Payment Methods 31
Summary 32
4. Audio 33
The Elements of Audio 33
Voice 34
Music 35
Original Music 37
Using Copyrighted Music 37
Music Libraries 38
Other Audio Elements 39
Audio Equipment 41
Recorders 42
Playback Equipment 43
Microphones 43
Other Equipment 45
Audio Studios 47
Stand alone Audio Programs 47
Summary 48
5. Using Graphics 49
Types of Business Graphics 49
Charts and Graphs 51
Charts and Graphs Using an X Y Axis 51
Pie Charts 52
Tables 53
Illustrations 53
Cartoons 53
Animation 55
Common Graphics Pitfalls 55
Conveying Too Much Information 56
Using Color Improperly 56
Ignoring the Safe Title Area 56
Producing Business Graphics 57
Desktop Publishing Systems 57
Computer Graphics 58
Animation 59
Summary 59
6. Print for Media Presentations 61
Types of Printed Materials 62
Handouts 62
Pamphlets 62
Briefing Books 62
Brochures 63
Deciding When to Use Print to Support a Media Program 63
Example: Printed Material to Support a Fundraising
Project 63
Example: Printed Material to Supplement an
Employee Indoctrination Program 64
Example: Printed Materials to Support an Overhead
Transparency or Slide Presentation 65
Example: Printed Materials to Support a Multi Image
Program 66
Conclusion 67
7. Speaker Supported Presentations 69
Advantages of Speaker Supported Presentations 70
Minimal Production Time 70
Minimal Production Costs 71
Presentation Flexibility 71
Audience Interaction 72
Facts and Figures 72
Disadvantages of Speaker Supported Presentations 72
Inconsistency 73
Diminished Impact 73
Non Entertaining 74
Producing a Speaker Supported Presentation 75
Production 75
Media Producer 76
Artist 76
Typesetter 76
Photographer 76
Graphic Arts Specialist 77
Production Options 77
Example: Overhead Transparencies 77
Example: A More Professional Look 79
Example: Color Visuals 80
Reflected Copy 80
Computer Graphics 81
Desktop Publishing 82
Presentation Equipment and Techniques 83
Showing Overhead Transparencies 83
Showing 35mm Slides 83
Computer Assisted Presentations 86
8. Slide/Cassette Programs 87
Producing a Slide/Cassette Program 88
Planning 88
Budgeting 89
Script Fees 89
Film Costs and Photography Fees 90
Audio and Graphics 90
Equipment 91
Supplies and Miscellaneous Equipment 91
Scriptwriting 92
Production Planning 92
Photography 93
Graphics 94
Audio 96
Assembling and Programming the Show 91
Presentation Techniques and Equipment 98
9. Multi Image 99
Pre Production Considerations 100
Planning 101
Budgeting 103
The Script 105
The Photographer, Film and Processing 105
Stock Photos and Graphics 106
Audio 107
Programming 107
Contingency Items 108
The Production Process 108
Scriptwriting 108
Photography 109
Audio 111
Staging 111
Transfer to Videotape 113
Conclusions 114
10. Film Production 115
Film to Video: A Short History 116
Advantages of Film 116
Appearance 116
Presentation 117
Duplication 117
Disadvantages of Film 118
Reliance on Vendor Services 118
Cost 118
Turnaround Time 119
Producing a Film 119
Pre production 119
The Presentation Analysis 120
Developing the Script: Research to Treatment
to Script 120
Selecting a Production Crew 121
Equipment 122
Selecting Performance Talent 123
Scouting Locations 124
Production 125
The Crew 125
Director 125
Cameraperson 126
Audio Technician 126
Production Assistants 126
Grips 127
Setting Up the Shot 127
Production Administration 128
Post production 129
Editing 133
The Audio Mix 134
Conforming 136
The Future of Film in Business and Industry 137
11. Videotape Production 139
Planning a Videotape Production 141
Presentation Techniques 141
Budgeting 142
Remote versus Studio Production 143
Pre Production 144
Production 146
Visuals 146
Sound 147
Post production 148
Formats and Equipment 149
The Various Formats 150
The Equipment 151
Cameras 152
Recorders 153
Lights 153
Microphones 155
Other Equipment 156
Summary 161
12. Interactive Video 163
Weighing the Differences 164
Advantages of Interactive Video 164
Disadvantages of Interactive Video 166
Interactive Formats 167
Levels of Control 169
Budget Considerations 169
Personnel 169
Equipment 170
Production Design Considerations 171
Applications 175
Summary 177
13. Teleconferencing 179
Introduction 179
Audioconferencing 184
Introduction 184
Applications 184
Extra Sales Revenue 185
Contract Negotiations and Reviews 185
Continuing Medical Education 185
Focus Groups 186
Group Discussion 186
Distance Education 186
Tips for Planning an Audioconference 187
Interconnection Options 187
Scheduling Arrangements 188
Conclusion: Preparing for the Audioconference 189
Audiographic Conferencing 190
Introduction 190
Audiographic Conferencing Systems 190
Applications 191
Educational Institutions 192
Corporations 192
Hospitals 193
The Military 193
Benefits and Limitations of PC based Audiographic
Conferencing 193
Videoconferencing 195
Introduction 195
Corporate Videoconferencing Applications 195
Banking 196
Retailing 196
Engineering 197
Telecommunications 197
Insurance 197
Medical Videoconferencing Applications 197
Government Videoconferencing Applications 198
U.S. Army Materiel Command 198
U.S. Naval Underwater Systems Command 198
National Aeronautics and Space Administration 199
Local Justice Departments 199
Education Videoconferencing Applications 199
Pennsylvania State University 199
University of Missouri 199
Videoconferencing Technology 200
Video Compression 200
Videoconferencing Networks 201
Videoconferencing Systems 202
Connecting the Systems 202
Multipoint Videoconferencing 204
Business Television 204
Introduction 204
Benefits of Business Television 207
Immediacy 207
Simultaneous Message Delivery 207
Feedback from the Field 208
Greater Access to Experts 208
Efficiency of Training 208
Travel Reduction 208
Motivation 209
Increased Productivity 209
Business Television Applications 209
Training 209
Employee News/Information 210
Product Announcements 210
Press Conferences 211
Special Events 211
Cross Networking 211
External Programming 212
Conclusion 212
Further Information 213
Periodicals 213
Books 214
Organizations and Conferences 214
14. Evaluating Media 215
Developing Evaluation Techniques 215
A Continuum 216
A Model 217
Conclusion 221
Glossary 223
Bibliography 237
About the Authors 241
List of Figures and Tables
Figure 1.1: Presentation analysis 4
Figure 2.1: Sample budget form 13
Figure 2.2: Labor 16
Figure 2.3: Purchased services 17
Figure 2.4: Rentals 19
Figure 2.5: Supplies 20
Figure 2.6: Totals 20
Figure 3.1: The split page script 26
Figure 3.2: A storyboard 28
Figure 3.3: The corporate teleplay 29
Figure4.1: A narrator s script 36
Figure 4.2: An E MAX sampling device 40
Figure 4.3: 4 track reel to reel tape deck 42
Figure 4.4: Basic microphone patterns 44
Figure 4.5: Examples of microphones 45
Figure 4.6: A 6 x 2 audio mixer 46
Figure 5.1: Bar chart, example of X Y axis chart 50
Figure 5.2: Example of a pie chart 51
Figure 5.3: Example of a table 52
Figure 5.4: Example of an illustration 54
Figure 7.1: 3M transparency maker 78
Figure 7.2: Genegraphics computer graphics station 81
Figure 7.3: Bell Howell overhead transparency projector 84
Figure 7.4: Briefcase overhead projector; open and closed 84
Figure 7.5: Loading carousel onto a 35mm slide projector 85
Figure 8.1: Kroy type machine 95
Figure 8.2: Photo copystand 95
Figure 8.3: GPG turnkey computer graphics system 96
Figure 9.1: Screen configuration examples 102
Figure 9.2: Multi image equipment: Projector, reel to reel
recorder/player and programmer 104
Figure 9.3: Using a Bencher photo copy stand 110
Figure 10.1: Camera report 130
Figure 10.2: 16mm full coat 131
Figure 10.3: Log sheet 132
Figure 10.4: Edge number on 16mm film 133
Figure 11.1: A switcher/special effects generator 144
Figure 11.2: A shot list 145
Figure 11.3: Videotape edit controller 149
Table 11.1: Comparison of selected tape formats 150
Figure 11.4: Videotape field recorder 153
Figure 11.5: 3 point or triangular lighting 154
Figure 11.6: A wireless, lavalier microphone 155
Figure 11.7: ENG fluid head tripod 157
Figure 11.8: Dolly, truck and arc camera movements 158
Figure 11.9: Teleprompter (front) mounted on a video camera 159
Figure 11.10: Videotapeeditsystem 159
Figure 11.11: A character generator 160
Figure 12.1: Laser videodisc player 168
Figure 12.2: Sample flowchart— The Art and Science of Making
Bread 173
Figure 12.3: Simple branching 174
Figure 13.1: A Matrix of Teleconferencing Technologies 182
Figure 13.2: Business Television Networks and Services 205
Figure 14.1: Range from qualitative to quantitative techniques 216
Figure 14.2: Formative evaluation 220
|
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:39:18Z |
| institution | BVB |
| isbn | 0867292644 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008934637 |
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| physical | XII, 241 S. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Knowledge Industry Publ. |
| record_format | marc |
| spelling | Amend, Robert H. Verfasser aut Media for business by Robert H. Amend and Michael Schrader White Plains, NY Knowledge Industry Publ. 1991 XII, 241 S. txt rdacontent n rdamedia nc rdacarrier Schrader, Michael A. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008934637&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Amend, Robert H. Schrader, Michael A. Media for business |
| title | Media for business |
| title_auth | Media for business |
| title_exact_search | Media for business |
| title_full | Media for business by Robert H. Amend and Michael Schrader |
| title_fullStr | Media for business by Robert H. Amend and Michael Schrader |
| title_full_unstemmed | Media for business by Robert H. Amend and Michael Schrader |
| title_short | Media for business |
| title_sort | media for business |
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