Dan Janal's guide to marketing on the Internet: getting people to visit, buy, and become customers for life
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 392 S. |
| ISBN: | 0471349763 |
Internformat
MARC
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-008929649 | ||
Datensatz im Suchindex
| _version_ | 1804127805542236160 |
|---|---|
| adam_text | Contents
Preface ix
Acknowledgments xv
PART 1 ONLINE MARKETING STRATEGY 1
1 Integrating the Internet into Your Marketing Mix 3
2 New Paradigms of Online Marketing 13
3 Constructing the Online Marketing Business Plan 31
4 Corporate Policies for Web Site Content 49
PART 2 ONLINE SELLING 57
5 Creating Your Marketing Message:
Writing Interactive Ad Copy 59
6 Designing Your Web Site to Increase Sales 73
7 Strategic and Operational Issues for Online Selling 107
8 Selling Consumer Products and Services Online 113
9 Business to Business Selling Online 123
10 International Marketing Online 127
PART 3 PROMOTING YOUR WEB SITE 131
11 Promoting Your Web Site with Search Engines 133
12 Promoting Your Web Site with Publicity,
Advertising, and Promotions 149
13 Measuring Return on Investment 173
PART 4 CREATING CUSTOMERS FOR LIFE WITH
ONE TO ONE MARKETING PROGRAMS 191
14 Creating Customers for Life with One to One
Marketing Programs 193
viii Contents
15 Building Relationships with E mail
and Private Mailing Lists 199
16 Building Relationships with Newsgroups 215
17 Building a Community 225
18 Public Relations Strategies for Your Communities 242
19 Market Research and Online Focus Groups 251
20 Customer Service and Support Online 269
PART 5 ONLINE MARKETING TOOLS 279
21 Competitive Research Online 281
22 Online Resources That Make You a More Effective
Marketer 292
23 Creating Effective Banner Ads 296
24 Buying and Selling Banner Ads 301
PART 6 ONLINE MEDIA RELATIONS 313
25 Interactive Media Relations 315
26 Writing and Distributing Interactive Publicity
Materials Online 328
27 Building Relationships with Reporters 349
28 Crisis Communications 358
Janal Communications Seminars, Consulting 375
Glossary 381
Index 383
|
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| dewey-search | 658.8/00285/4678 |
| dewey-sort | 3658.8 3285 44678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T18:39:11Z |
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| isbn | 0471349763 |
| language | English |
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| spelling | Janal, Daniel S. Verfasser (DE-588)121235343 aut Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life Daniel S. Janal Marketing on the internet New York [u.a.] Wiley 2000 XV, 392 S. txt rdacontent n rdamedia nc rdacarrier Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008929649&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Janal, Daniel S. Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life |
| title_alt | Marketing on the internet |
| title_auth | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life |
| title_exact_search | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life |
| title_full | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life Daniel S. Janal |
| title_fullStr | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life Daniel S. Janal |
| title_full_unstemmed | Dan Janal's guide to marketing on the Internet getting people to visit, buy, and become customers for life Daniel S. Janal |
| title_short | Dan Janal's guide to marketing on the Internet |
| title_sort | dan janal s guide to marketing on the internet getting people to visit buy and become customers for life |
| title_sub | getting people to visit, buy, and become customers for life |
| topic | Marketing sur Internet Internet marketing Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Marketing sur Internet Internet marketing Online-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008929649&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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