Integrated branding: becoming brand-driven through companywide action
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. [u.a.]
Quorum Books
1999
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XIV, 299 S. |
| ISBN: | 1567202381 |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013103938 | ||
| 003 | DE-604 | ||
| 005 | 20000530 | ||
| 007 | t | ||
| 008 | 000412s1999 |||| 00||| eng d | ||
| 020 | |a 1567202381 |9 1-56720-238-1 | ||
| 035 | |a (OCoLC)40644959 | ||
| 035 | |a (DE-599)BVBBV013103938 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Le Pla, F. Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated branding |b becoming brand-driven through companywide action |c F. Joseph LePla ; Lynn M. Parker |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Quorum Books |c 1999 | |
| 300 | |a XIV, 299 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Markenartikel |0 (DE-588)4037584-5 |D s |
| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Parker, Lynn M. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008926809 | ||
Record in the Search Index
| _version_ | 1804127801297600512 |
|---|---|
| any_adam_object | |
| author | Le Pla, F. Joseph Parker, Lynn M. |
| author_facet | Le Pla, F. Joseph Parker, Lynn M. |
| author_role | aut aut |
| author_sort | Le Pla, F. Joseph |
| author_variant | p f j l pfj pfjl l m p lm lmp |
| building | Verbundindex |
| bvnumber | BV013103938 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)40644959 (DE-599)BVBBV013103938 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01242nam a2200397 c 4500</leader><controlfield tag="001">BV013103938</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20000530 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000412s1999 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1567202381</subfield><subfield code="9">1-56720-238-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)40644959</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013103938</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD69.B7</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Le Pla, F. Joseph</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated branding</subfield><subfield code="b">becoming brand-driven through companywide action</subfield><subfield code="c">F. Joseph LePla ; Lynn M. Parker</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Westport, Conn. [u.a.]</subfield><subfield code="b">Quorum Books</subfield><subfield code="c">1999</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIV, 299 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Merken</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenartikel</subfield><subfield code="0">(DE-588)4037584-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Management</subfield><subfield code="0">(DE-588)4037278-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Parker, Lynn M.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008926809</subfield></datafield></record></collection> |
| id | DE-604.BV013103938 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:39:07Z |
| institution | BVB |
| isbn | 1567202381 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008926809 |
| oclc_num | 40644959 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XIV, 299 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Le Pla, F. Joseph Verfasser aut Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker 1. publ. Westport, Conn. [u.a.] Quorum Books 1999 XIV, 299 S. txt rdacontent n rdamedia nc rdacarrier Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Parker, Lynn M. Verfasser aut |
| spellingShingle | Le Pla, F. Joseph Parker, Lynn M. Integrated branding becoming brand-driven through companywide action Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037278-9 |
| title | Integrated branding becoming brand-driven through companywide action |
| title_auth | Integrated branding becoming brand-driven through companywide action |
| title_exact_search | Integrated branding becoming brand-driven through companywide action |
| title_full | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_fullStr | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_full_unstemmed | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_short | Integrated branding |
| title_sort | integrated branding becoming brand driven through companywide action |
| title_sub | becoming brand-driven through companywide action |
| topic | Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Merken Branding (Marketing) Markenartikel Management |
| work_keys_str_mv | AT leplafjoseph integratedbrandingbecomingbranddriventhroughcompanywideaction AT parkerlynnm integratedbrandingbecomingbranddriventhroughcompanywideaction |