Integrated branding: becoming brand-driven through companywide action
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
1999
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XIV, 299 S. |
| ISBN: | 1567202381 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20000530 | ||
| 007 | t | ||
| 008 | 000412s1999 |||| 00||| eng d | ||
| 020 | |a 1567202381 |9 1-56720-238-1 | ||
| 035 | |a (OCoLC)40644959 | ||
| 035 | |a (DE-599)BVBBV013103938 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HD69.B7 | |
| 082 | 0 | |a 658.8/27 |2 21 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Le Pla, F. Joseph |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Integrated branding |b becoming brand-driven through companywide action |c F. Joseph LePla ; Lynn M. Parker |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Westport, Conn. [u.a.] |b Quorum Books |c 1999 | |
| 300 | |a XIV, 299 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Merken |2 gtt | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Management |0 (DE-588)4037278-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Parker, Lynn M. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008926809 | ||
Datensatz im Suchindex
| _version_ | 1804127801297600512 |
|---|---|
| any_adam_object | |
| author | Le Pla, F. Joseph Parker, Lynn M. |
| author_facet | Le Pla, F. Joseph Parker, Lynn M. |
| author_role | aut aut |
| author_sort | Le Pla, F. Joseph |
| author_variant | p f j l pfj pfjl l m p lm lmp |
| building | Verbundindex |
| bvnumber | BV013103938 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)40644959 (DE-599)BVBBV013103938 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV013103938 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:39:07Z |
| institution | BVB |
| isbn | 1567202381 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008926809 |
| oclc_num | 40644959 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XIV, 299 S. |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Le Pla, F. Joseph Verfasser aut Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker 1. publ. Westport, Conn. [u.a.] Quorum Books 1999 XIV, 299 S. txt rdacontent n rdamedia nc rdacarrier Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Management (DE-588)4037278-9 s DE-604 Parker, Lynn M. Verfasser aut |
| spellingShingle | Le Pla, F. Joseph Parker, Lynn M. Integrated branding becoming brand-driven through companywide action Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4037278-9 |
| title | Integrated branding becoming brand-driven through companywide action |
| title_auth | Integrated branding becoming brand-driven through companywide action |
| title_exact_search | Integrated branding becoming brand-driven through companywide action |
| title_full | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_fullStr | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_full_unstemmed | Integrated branding becoming brand-driven through companywide action F. Joseph LePla ; Lynn M. Parker |
| title_short | Integrated branding |
| title_sort | integrated branding becoming brand driven through companywide action |
| title_sub | becoming brand-driven through companywide action |
| topic | Merken gtt Branding (Marketing) Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Merken Branding (Marketing) Markenartikel Management |
| work_keys_str_mv | AT leplafjoseph integratedbrandingbecomingbranddriventhroughcompanywideaction AT parkerlynnm integratedbrandingbecomingbranddriventhroughcompanywideaction |