Clarifying communication theories: a hands-on approach

"The authors of Clarifying Communication Theories draw on their collective academic and practical expertise to create a unique presentation of the essential elements of human and mass communication theories. It is both a textbook and a workbook, full of examples and exercises designed to clarif...

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Bibliographic Details
Main Authors: Stone, Gerald (Author), Singletary, Michael W. (Author), Richmond, Virginia P. 1949- (Author)
Format: Book
Language:English
Published: Ames Iowa State Univ. Press 1999
Edition:1. ed.
Subjects:
Online Access:Inhaltsverzeichnis
Summary:"The authors of Clarifying Communication Theories draw on their collective academic and practical expertise to create a unique presentation of the essential elements of human and mass communication theories. It is both a textbook and a workbook, full of examples and exercises designed to clarify the most perplexing communication theories and make them user-friendly. The real strength of this format is its interactive dimension, using supplemental material and in-class and out-of-class projects. Games, self-assessment questionnaires and think-pieces involve the students, drive home principles, demystify the concepts and make them come alive. Book jacket."--BOOK JACKET.
Physical Description:VIII, 357 S. Ill.
ISBN:081380292X

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