The customer marketing method: how to implement and profit from customer relationship management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
2000
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 244 S. |
| ISBN: | 0684839431 |
Internformat
MARC
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| 650 | 4 | |a Consumers' preferences | |
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Datensatz im Suchindex
| _version_ | 1804127741681860608 |
|---|---|
| adam_text | Contents
Thanksgiving vii
Frequently Asked Questions About This Book ix
Part One: How to Profit from Customer Relationship 1
Management with Customer Marketing
Chapter 1. What Business Are You In? 3
Chapter 2. All About Customer Pyramids 7
Chapter 3. Ten Lessons Learned from Customer Pyramids 16
Chapter 4. The Customer Marketing Strategy 28
Chapter 5. A Customer Relationship Management Model 30
Chapter 6. Marketing and Sales: From Black Box to White Box 37
Chapter 7. The Customer Marketing Method 44
Chapter 8. Customer Marketing: Not Just the Numbers 49
Chapter 9. Customer Interviews 51
Chapter 10. Customer Teams 57
Chapter 11. Top Down/Bottom Up Customer Planning 63
Chapter 12. Company Wide Involvement 74
Chapter 13. Customer Marketing: What s in It for Me? 77
Part Two: How to Implement CRM with Customer 83
Marketing in Your Company or Business Unit
Introducing InterTech
I. A.: Make Your Customer Pyramid 93
I. B.: Keep Project Management Simple 97
I. C: Conduct a Parameters Workshop 99
II. A.: Conduct Interviews with a Selection of 109
Customers (and Prospects)
II. B.: Diagnose the Value of Your Customers 113
II. C: Diagnose the Behavior ofYour Customers 124
v
vi Contents
II. D.: Diagnose the Satisfaction of Your Customers 131
II. E.: Diagnose Your Customer Focus 142
III. Decisions 148
IV A.: Start with a Customer Marketing Kick Off 155
IV B.: Customer Based Business Planning Workshop 157
IV C.: Customer Team Workshops 169
IV D.: Monitor Rollout Results 180
Part Three: Customer Marketing and the Internet 187
Epilogue 221
Appendixes 227
Index 237
About the Authors 243
|
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013044560 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:38:10Z |
| institution | BVB |
| isbn | 0684839431 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008887199 |
| oclc_num | 247057974 |
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| physical | XI, 244 S. |
| publishDate | 2000 |
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| publisher | Free Press |
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| spelling | Curry, Jay Verfasser aut The customer marketing method how to implement and profit from customer relationship management Jay Curry with Adam Curry New York [u.a.] Free Press 2000 XI, 244 S. txt rdacontent n rdamedia nc rdacarrier Klantgerichtheid gtt Relatiemarketing gtt Consumers' preferences Customer relations Management Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Kundenbetreuung (DE-588)4297543-8 s Management (DE-588)4037278-9 s DE-604 Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s DE-188 Curry, Adam Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008887199&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Curry, Jay Curry, Adam The customer marketing method how to implement and profit from customer relationship management Klantgerichtheid gtt Relatiemarketing gtt Consumers' preferences Customer relations Management Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4297543-8 (DE-588)4236865-0 (DE-588)4037278-9 |
| title | The customer marketing method how to implement and profit from customer relationship management |
| title_auth | The customer marketing method how to implement and profit from customer relationship management |
| title_exact_search | The customer marketing method how to implement and profit from customer relationship management |
| title_full | The customer marketing method how to implement and profit from customer relationship management Jay Curry with Adam Curry |
| title_fullStr | The customer marketing method how to implement and profit from customer relationship management Jay Curry with Adam Curry |
| title_full_unstemmed | The customer marketing method how to implement and profit from customer relationship management Jay Curry with Adam Curry |
| title_short | The customer marketing method |
| title_sort | the customer marketing method how to implement and profit from customer relationship management |
| title_sub | how to implement and profit from customer relationship management |
| topic | Klantgerichtheid gtt Relatiemarketing gtt Consumers' preferences Customer relations Management Relationship marketing Beziehungsmanagement (DE-588)4326109-7 gnd Kundenbetreuung (DE-588)4297543-8 gnd Kundenmanagement (DE-588)4236865-0 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Klantgerichtheid Relatiemarketing Consumers' preferences Customer relations Management Relationship marketing Beziehungsmanagement Kundenbetreuung Kundenmanagement Management |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008887199&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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