Media math: basic techniques of media evaluation
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood
NTC Business Books
1991
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | VII, 179 S. graph. Darst. |
| ISBN: | 0844231282 |
Staff View
MARC
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| 250 | |a 2. ed. | ||
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| 300 | |a VII, 179 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 650 | 4 | |a Mathématiques financières | |
| 650 | 4 | |a Plans médias - Mathématiques | |
| 650 | 4 | |a Mathematik | |
| 650 | 4 | |a Advertising media planning |x Mathematics | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008882642 | ||
Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Hall, Robert W. |
| author_facet | Hall, Robert W. |
| author_role | aut |
| author_sort | Hall, Robert W. |
| author_variant | r w h rw rwh |
| building | Verbundindex |
| bvnumber | BV013037907 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17600 |
| ctrlnum | (OCoLC)23144120 (DE-599)BVBBV013037907 |
| dewey-full | 659.1/01/51 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/51 |
| dewey-search | 659.1/01/51 |
| dewey-sort | 3659.1 11 251 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV013037907 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:38:04Z |
| institution | BVB |
| isbn | 0844231282 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008882642 |
| oclc_num | 23144120 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | VII, 179 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Hall, Robert W. Verfasser aut Media math basic techniques of media evaluation Robert W. Hall 2. ed. Lincolnwood NTC Business Books 1991 VII, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| spellingShingle | Hall, Robert W. Media math basic techniques of media evaluation Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| title | Media math basic techniques of media evaluation |
| title_auth | Media math basic techniques of media evaluation |
| title_exact_search | Media math basic techniques of media evaluation |
| title_full | Media math basic techniques of media evaluation Robert W. Hall |
| title_fullStr | Media math basic techniques of media evaluation Robert W. Hall |
| title_full_unstemmed | Media math basic techniques of media evaluation Robert W. Hall |
| title_short | Media math |
| title_sort | media math basic techniques of media evaluation |
| title_sub | basic techniques of media evaluation |
| topic | Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| topic_facet | Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| work_keys_str_mv | AT hallrobertw mediamathbasictechniquesofmediaevaluation |