Media math: basic techniques of media evaluation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood
NTC Business Books
1991
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | VII, 179 S. graph. Darst. |
| ISBN: | 0844231282 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV013037907 | ||
| 003 | DE-604 | ||
| 005 | 20000509 | ||
| 007 | t | ||
| 008 | 000309s1991 d||| |||| 00||| eng d | ||
| 020 | |a 0844231282 |9 0-8442-3128-2 | ||
| 035 | |a (OCoLC)23144120 | ||
| 035 | |a (DE-599)BVBBV013037907 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-188 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.1/01/51 |2 20 | |
| 084 | |a AP 17600 |0 (DE-625)7025: |2 rvk | ||
| 100 | 1 | |a Hall, Robert W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media math |b basic techniques of media evaluation |c Robert W. Hall |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lincolnwood |b NTC Business Books |c 1991 | |
| 300 | |a VII, 179 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Mathématiques financières | |
| 650 | 4 | |a Plans médias - Mathématiques | |
| 650 | 4 | |a Mathematik | |
| 650 | 4 | |a Advertising media planning |x Mathematics | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-008882642 | ||
Datensatz im Suchindex
| _version_ | 1804127734745530368 |
|---|---|
| any_adam_object | |
| author | Hall, Robert W. |
| author_facet | Hall, Robert W. |
| author_role | aut |
| author_sort | Hall, Robert W. |
| author_variant | r w h rw rwh |
| building | Verbundindex |
| bvnumber | BV013037907 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17600 |
| ctrlnum | (OCoLC)23144120 (DE-599)BVBBV013037907 |
| dewey-full | 659.1/01/51 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/51 |
| dewey-search | 659.1/01/51 |
| dewey-sort | 3659.1 11 251 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01032nam a2200349 c 4500</leader><controlfield tag="001">BV013037907</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20000509 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">000309s1991 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0844231282</subfield><subfield code="9">0-8442-3128-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)23144120</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV013037907</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/01/51</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">AP 17600</subfield><subfield code="0">(DE-625)7025:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hall, Robert W.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Media math</subfield><subfield code="b">basic techniques of media evaluation</subfield><subfield code="c">Robert W. Hall</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lincolnwood</subfield><subfield code="b">NTC Business Books</subfield><subfield code="c">1991</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VII, 179 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathématiques financières</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Plans médias - Mathématiques</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mathematik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="x">Mathematics</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-008882642</subfield></datafield></record></collection> |
| id | DE-604.BV013037907 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:38:04Z |
| institution | BVB |
| isbn | 0844231282 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008882642 |
| oclc_num | 23144120 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | VII, 179 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Hall, Robert W. Verfasser aut Media math basic techniques of media evaluation Robert W. Hall 2. ed. Lincolnwood NTC Business Books 1991 VII, 179 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| spellingShingle | Hall, Robert W. Media math basic techniques of media evaluation Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| title | Media math basic techniques of media evaluation |
| title_auth | Media math basic techniques of media evaluation |
| title_exact_search | Media math basic techniques of media evaluation |
| title_full | Media math basic techniques of media evaluation Robert W. Hall |
| title_fullStr | Media math basic techniques of media evaluation Robert W. Hall |
| title_full_unstemmed | Media math basic techniques of media evaluation Robert W. Hall |
| title_short | Media math |
| title_sort | media math basic techniques of media evaluation |
| title_sub | basic techniques of media evaluation |
| topic | Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| topic_facet | Mathématiques financières Plans médias - Mathématiques Mathematik Advertising media planning Mathematics |
| work_keys_str_mv | AT hallrobertw mediamathbasictechniquesofmediaevaluation |