Media analysis tools: for selecting the proper periodicals for the advertising schedule
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Santa Barbara
Richler
1997
|
| Schriftenreihe: | Print media advertising series
3 |
| Schlagworte: | |
| Beschreibung: | 63 S. graph. Darst. |
| ISBN: | 1879299135 |
Internformat
MARC
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| 001 | BV013037869 | ||
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| 049 | |a DE-N2 | ||
| 050 | 0 | |a HF5826.5 | |
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| 100 | 1 | |a Ehler, Richard L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Media analysis tools |b for selecting the proper periodicals for the advertising schedule |c R. L. Ehler |
| 264 | 1 | |a Santa Barbara |b Richler |c 1997 | |
| 300 | |a 63 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Print media advertising series |v 3 | |
| 650 | 4 | |a Plans médias | |
| 650 | 4 | |a Publicité dans les journaux | |
| 650 | 4 | |a Publicité dans les magazines | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising, Magazine | |
| 650 | 4 | |a Advertising, Newspaper | |
| 650 | 0 | 7 | |a Werbestrategie |0 (DE-588)4133682-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ehler, Richard L. |
| author_facet | Ehler, Richard L. |
| author_role | aut |
| author_sort | Ehler, Richard L. |
| author_variant | r l e rl rle |
| building | Verbundindex |
| bvnumber | BV013037869 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)37154974 (DE-599)BVBBV013037869 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013037869 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:38:04Z |
| institution | BVB |
| isbn | 1879299135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008882613 |
| oclc_num | 37154974 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | 63 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Richler |
| record_format | marc |
| series | Print media advertising series |
| series2 | Print media advertising series |
| spelling | Ehler, Richard L. Verfasser aut Media analysis tools for selecting the proper periodicals for the advertising schedule R. L. Ehler Santa Barbara Richler 1997 63 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Print media advertising series 3 Plans médias Publicité dans les journaux Publicité dans les magazines Advertising media planning Advertising, Magazine Advertising, Newspaper Werbestrategie (DE-588)4133682-3 gnd rswk-swf Mediaanalyse (DE-588)4140734-9 gnd rswk-swf Werbestrategie (DE-588)4133682-3 s Mediaanalyse (DE-588)4140734-9 s DE-604 Print media advertising series 3 (DE-604)BV013141321 3 |
| spellingShingle | Ehler, Richard L. Media analysis tools for selecting the proper periodicals for the advertising schedule Print media advertising series Plans médias Publicité dans les journaux Publicité dans les magazines Advertising media planning Advertising, Magazine Advertising, Newspaper Werbestrategie (DE-588)4133682-3 gnd Mediaanalyse (DE-588)4140734-9 gnd |
| subject_GND | (DE-588)4133682-3 (DE-588)4140734-9 |
| title | Media analysis tools for selecting the proper periodicals for the advertising schedule |
| title_auth | Media analysis tools for selecting the proper periodicals for the advertising schedule |
| title_exact_search | Media analysis tools for selecting the proper periodicals for the advertising schedule |
| title_full | Media analysis tools for selecting the proper periodicals for the advertising schedule R. L. Ehler |
| title_fullStr | Media analysis tools for selecting the proper periodicals for the advertising schedule R. L. Ehler |
| title_full_unstemmed | Media analysis tools for selecting the proper periodicals for the advertising schedule R. L. Ehler |
| title_short | Media analysis tools |
| title_sort | media analysis tools for selecting the proper periodicals for the advertising schedule |
| title_sub | for selecting the proper periodicals for the advertising schedule |
| topic | Plans médias Publicité dans les journaux Publicité dans les magazines Advertising media planning Advertising, Magazine Advertising, Newspaper Werbestrategie (DE-588)4133682-3 gnd Mediaanalyse (DE-588)4140734-9 gnd |
| topic_facet | Plans médias Publicité dans les journaux Publicité dans les magazines Advertising media planning Advertising, Magazine Advertising, Newspaper Werbestrategie Mediaanalyse |
| volume_link | (DE-604)BV013141321 |
| work_keys_str_mv | AT ehlerrichardl mediaanalysistoolsforselectingtheproperperiodicalsfortheadvertisingschedule |